Immersive OOH Ad Series "TOQ IMMERSIVE OOH_SOUND Content "Eggs Station" begins airing

　(Head Office: Minato-ku, Tokyo; President and CEO: Toshiyuki Kosaka), in collaboration with Tokyu Corporation (Head Office: Shibuya-ku, Tokyo; President: Masahiro Horie), will begin airing "Eggs Station (abbreviated as "Eggste")" on June 1, 2026 (Monday) as part of the immersive OOH advertising series, "TOQ IMMERSIVE OOH_SOUND". (Head Office: Shibuya-ku, Tokyo; President: Masahiro Horie), will begin airing "Eggs Station (abbreviated name: EGSTE)" on TOQ Vision, an advertising medium inside Tokyu Line trains on June 1, 2026 (Monday).

　We are promoting the provision of phygital*1 experience value using the latest technology and developing immersive advertising experiences in which consumers can actively participate through our outdoor and transit advertising media brand "TOKYU OOH".

　The immersive OOH advertising series "TOQ IMMERSIVE OOH" utilizes advanced digital technology and IP content to develop three types of immersive advertising experiences: "TOQ IMMERSIVE OOH_SOUND", "TOQ IMMERSIVE OOH_AR" and "TOQ IMMERSIVE OOH_MOVIE". TOQ IMMERSIVE OOH_SOUND

　TOQ IMMERSIVE OOH_SOUND" is a project that allows visitors to easily experience audio content by scanning the 2D barcode inside the design. The sound, which is linked to the design content, is expected to increase interest and promote attitude change by making consumers "want to go see and spread the word".

TOQ IMMERSIVE OOH *Trademark registration pending

TOQ IMMERSIVE OOH_SOUND

TOQ Vision

Eggs × TOQ IMMERSIVE OOH_SOUND

About TOQ IMMERSIVE OOH_SOUND content "Eggs Station" (abbreviated as "Eggs Station")

　Eggs Station" is a content that provides "new music" and "chance encounters" through music videos of next-generation artists. New material is aired on a weekly basis to encourage Tokyu Line users to immerse themselves in the content through music and lyrics, and to arouse their desire to learn more and listen to more.

　Two-dimensional barcodes and a search window are always displayed within the content, providing a flow line for viewing music videos introduced on the linked websites. By linking the in-train vision with the website, we provide sei-katsu-sha with an experience that makes them want to know and share more, and advertisers with a high-profile promotional opportunity.

　Using this content as a starting point, Tokyu Agency will improve advertising effectiveness through measures linked to SNS and technology, as well as through content contact and viewer satisfaction surveys.

　Tokyu Agency will contribute to the revitalization of entertainment along the Tokyu Line through the TOKYU OOH initiative.

Content Outline

Name: TOQ IMMERSIVE OOH_SOUND content "Eggs Station

Broadcast start date: June 1, 2026 (Monday)

Broadcast media: TOQ Vision, an advertising medium inside Tokyu Line trains

Production Company: Tokyu Corporation

Content: 30-second next-generation artist content (scheduled to change weekly)

Objective: To provide an attractive entertainment experience for Tokyu Line passengers

Future Prospects: Digital collaboration using SNS and technology,

　　　　　　 Conduct content contact and viewing satisfaction surveys

Tokyu Corporation

Establishment: September 2, 1922

Representative: Masahiro Horie

Location ： 5-6 Nanpeidai-cho, Shibuya-ku, Tokyo

Business ： Real estate leasing, real estate sales, and other businesses

Tokyu Corporation

About ■Eggs

One of the largest free independent music platform in Japan with over 30,000 artists and 600,000 listeners registered.

https://eggs.mu/

Eggs

1 "Phygital" = A living space where physical and digital technologies are fused together.

While the use of digital technology is becoming increasingly important these days, at the same time, digital transformation of physical customer contact points is also progressing. The "Phygital Project" is Tokyu Agency's unique solution development project that aims to integrate and optimize the two to realize an inspiring brand experience.