【Expanding to 21 Countries】Long-Established "Pelican Soap" Accelerates Global Strategy! Export Volume Exceeds 1.4 Million Units in FY2025, Launching at "Olive Young" in Korea & POP-UP Event at "The Hyundai Seoul"

Pelican Soap Co., Ltd. (Head Office: Minato-ku, Tokyo; President: Nobukazu Shibui; hereinafter "Pelican Soap") is significantly expanding its own-brand export business. In the 2025 fiscal year, total export sales surpassed 1.4 million units, expanding its global footprint to 21 countries worldwide.

Koisuru Oshiri Overseas Expansion

Particularly in South Korea, one of the world's most advanced beauty markets, Pelican Soap has launched its products in approximately 1,284 stores of "Olive Young," the nation's largest health and beauty retailer. In addition, the company will host a temporary pop-up store from May 28 to June 4, 2026, at "The Hyundai Seoul," South Korea's largest offline shopping mall which attracts around 40 million visitors annually. As a major trend hub for the MZ generation—with young adults in their 20s and 30s making up about 70% of its visitors—"The Hyundai Seoul" will serve as a premier venue for Pelican Soap to showcase Japan's high-quality soap culture to the global market.

Pelican Soap Brand Popular Overseas

Since initiating exports to Thailand in 2005, Pelican Soap has progressively expanded its international reach across Southeast Asia, North America, South America, the Middle East, and Oceania. 

Driven by viral word-of-mouth on social media, the company’s unique product lineups—including flagship brands such as "Koisuru Oshiri" (Hip Care Soap), "Deitanseki", "For Back.", and "Pelican Family Series" have received high acclaim  in global markets. In the current fiscal year, Pelican Soap plans to accelerate its growth by further expanding sales channels into Central Asia, focusing on Mongolia and Kazakhstan.

The Hyundai Seoul

Location: 108 Yeouido, Yeongdeungpo-gu, Seoul

Google Map： https://maps.app.goo.gl/fdrjuHrHzW3qMxip6

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Pelican Soap Co.

Established in 1947. With the concept of "Smiles bursting out beyond the bubbles," Pelican Soap develops and manufactures a wide variety of products that meet the needs of users with their skin in mind. The products include "Koisuru Oshiri" and "For Back.", part care soaps to wash away skin concerns that are difficult to discuss with others, "Deetanseki", a pore cleanser using traditional plant-derived ingredients, and "PROVINSCIA", an amenity brand to brighten the time spent at a hotel. Our wish is to bring a little happiness to the daily washing time in Japan and around the world with products that are full of ideas and love.

CORPORATE WEBSITE: https://www.pelicansoap.co.jp/

OFFICIAL ONLINE SHOP: https://pelicansoap.net/