NUARL Announces Discontinuation of "Inovator" and "Overture and transition to the development of the next model

MTI Corporation (Location: Toshima-ku, Tokyo; President: Keijie Chang) has decided to discontinue sales of its flagship "Inovator" and "Overture" models under the NUARL audio brand due to the rising cost of raw materials and logistics associated with the recent global situation. The company has decided to discontinue sales of the flagship models "Inovator" and "Overture" at the end of the current distribution inventory.

In addition, we would like to announce that we will concentrate our resources on the development of the "next model" that pursues even higher added value, instead of continuing production at the current price.

Discontinued Products

Background and Reasons for Decision

Currently, the global geopolitical risks (e.g., the situation in the Middle East) have led to a sharp rise in crude oil prices, the cost of steel and other raw materials, and transportation costs. In addition to this, the rapid depreciation of the yen and a severe shortage of semiconductors have put unprecedented pressure on manufacturing costs.

Although we have continued to make our utmost efforts to maintain current product prices, it is extremely difficult to continue to increase production while maintaining current specifications and prices, and even if we were to continue, a significant price increase is inevitable.

Under these circumstances, we have decided that simply continuing to offer the current product at an increased price is not the best option for our customers.

■ Future Prospects: Shift to the "next model" without compromise

With this decision, we are shifting our focus to the development of the next models of "Inovator" and "Overture".

If a price increase is inevitable, we will review and upgrade the specifications of each product in order to deliver value that is more than commensurate with the price increase.

Policies for the development of the next model

(1) Enhanced specifications: We will strive to improve functionality to more than offset the cost increase. (2) Focus on sound quality: We will develop products with high sound quality.

2. commitment to sound quality: It takes a certain amount of time to develop a product, but we will not compromise until we have a product that we are truly satisfied with and that delivers excitement to our customers. 3. redefining added value: We will continue to develop new products with added value.

Redefinition of added value: We pursue products that can be used for a long time even in today's severe market environment.

Handling of Current Models

We will discontinue the current models of "Inovator" and "Overture" while they are still in stock in the market. Customers who are considering purchasing these products are kindly requested to purchase them as soon as possible. We will continue to provide after-sales service for the current models until the next model goes on sale.

Message from the Representative

We have been forced to make a difficult decision due to the recent unstable social situation. However, we have a strong belief that we will not release a product that we are not satisfied with. It will be some time before the next model is released, but we promise that the new, improved product will exceed your expectations.

<What is NUARL?

NATURAL & NEUTRAL: Natural comfort, neutral existence. Products that fit naturally into everyday life. Functional beauty derived from every element, including materials, shapes, and technology; a quiet form without excessive design; and time spent together. NUARL products are developed in Japan, and their design is outsourced to industrial designers in Japan.

＜About MTI K.K.

Ltd. was established in Japan in 1998 as a trading company that provides import and export services between Japan and China. In the 2000s, based on this knowledge, the company began to develop its own products for the Japanese market, and since then, it has been producing a wide variety of products for the domestic market. Since then, we have developed a wide variety of products to meet the demands of the domestic market. Today, in an era of ever-changing technological innovation, we are utilizing our unique manufacturing network to obtain the latest information and conduct a comprehensive OEM/ODM business from product planning, design and development, to import/export trading. We will continue to improve our management skills (Management) and technology (Technology), and deliver better products to our customers with a sense of innovation.

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