Second-generation plasterer and a plasterer who has been working in the field for many years The "Missionary Project" is now underway. Translating Japanese craftsman culture to the modern age and connecting it to the next generation -Starts on May 18
Is it the plasterer's job to paint walls? No, the plasterer's job is to "create walls. This is an "unconventional" challenge that can only be taken on by craftsmen who have inherited the tradition.
ワイノット株式会社
Ynot Corporation (Location: Shimo-Oyamada-cho, Machida City, Tokyo; CEO: Tsuyoshi Kawamura; hereinafter referred to as "Ynot") announces the launch of its new "EVANGELIST PROJECT".
Ynot PROJECTS
https://why-not.biz/?post_type=project
Evangelist
Concept "Translate Japan
This project is an initiative to reinterpret Japanese culture, aesthetics, craftsmanship, and values from a modern perspective and convey them to society under the concept of "Translate Japan.
In recent years, "hotel-like" has become a trend in the renovation market.
This is the concept of transforming one's home into a sophisticated hotel-like space by incorporating the extraordinary into the everyday. On the other hand, it is also true that spaces are becoming more homogenized and increasingly designed with somewhat similar atmospheres. Therefore, WYNOT proposes spatial value through "craftsmanship" that cannot be expressed by ready-made products alone.
First, we created a model room with "plaster molding" throughout, so that from the moment you open the front door, you can experience a space that reflects your own sensibilities and tastes, rather than a ready-made product.
The image source was "Heritance Kandalama," a luxury resort hotel created by Jeffrey Bawa, a leading Sri Lankan architect.
Wynott Blog (related to Jeffrey Bawa)
The term "plastering" itself is not yet widely known to the general public.
Plastering, however, is not simply the art of painting walls, but also the creation of space itself through materials, textures, and shades.
In contrast to today's living spaces where wallpaper has become the mainstream, Ynot proposes new spatial values by "translating" the traditional technique of plastering into modern apartment renovations.
Plastering" under construction
Plastering" in its completed form
At the center of the project is WYNOT representative Tsuyoshi Kawamura, a second-generation plasterer and a skilled plasterer who has worked hard on site. Although plasterers are generally perceived as "wall painters," he believes that a plasterer's job is not simply to paint walls, but to "create walls. That is why he does not limit the plasterer's work to painting alone. Scraping, polishing, preserving, reclaiming, and reconstructing the space itself using plastering techniques in a full renovation are also essential roles of a plasterer.
Behind this concept is a perspective that can only be held by craftsmen who have carried on the tradition. Those who do not know the mold cannot break it. It is only because he has acquired, followed, and accumulated the mold in the field that he is able to discern its essence and update it in accordance with the times. What he is aiming for is not mere rebellion, but "breaking the mold" because of the skills and trust he has built up in the field by continuing the tradition and standing in the field as a plastering technician.
BREAK THE MOLD
The central figure in this project, Tsuyoshi Kawamura (President of Ynot Co., Ltd.), is one of the representatives of Monolith Corporation (Location: Shimo-Oyamada-cho, Machida City, Tokyo; Representative Directors: Hiroo Sato and Tsuyoshi Kawamura; hereinafter referred to as Monolith Corporation), a member of the On-Site Co-Creation Organization group.
Monolith Corporation's motto is "BREAK THE MOLD. Monolith Corporation is a company that continues to take on unconventional changes and challenges.
Monolith Corporation is a one-stop shop for the full renovation of this model room, including demolition, design, construction management, and plastering.
Monolith Corporation Website
Monolith Corporation Breaking the mold
evangelist evangelist
The Evangelist project will "translate Japan" through Kawamura's values, which are not confined to the framework of architecture, from the perspective of plastering, a tradition that has been handed down from generation to generation. Japanese craftsmanship, such as Nambu ironware, maki-e, glasswork, plastering, woodworking, and old private house construction.
There are not only "techniques" but also "aesthetics" and "ideas" that Japanese people have cultivated over a long period of time.
Traditional iron casting "Nanbu Tekki
However, in modern times, there are many cases where the value of Nambu ironware is not fully communicated and is buried as "something old.
The Dendoishi Project is an attempt to bring such Japanese culture and craftsmanship to society by re-editing them into modern lifestyles, spaces, and values, rather than treating them as mere objects to be preserved.
For example, the idea is not to tear down old things and make new ones, but to utilize, polish, preserve, and reconstruct existing materials.
Therein lies the culture of "restoration" and "inheritance" that the Japanese people originally possessed.
Wynott proposes this not as mere nostalgia, but as "value for the next generation.
It is precisely because we live in an age of homogenized space and mass consumption,
More and more people are beginning to see the value in "something that shows human thought and skill," rather than "something that shows who made it.
The "Evangelist Project" will go beyond the framework of the construction industry to translate the values that lie dormant in Japan into the modern age, and develop it as an activity to connect it to the next generation.
Company Profile
Company name: WYNOT Co.
Representative: Tsuyoshi Kawamura, President
Location: 2674-1 Shimo-Oyamada-cho, Machida-shi, Tokyo
Business description: Public relations and services
URL ： https://why-not.biz/
Company name: Monolith Corporation
Representative: Daio Sato and Tsuyoshi Kawamura, Representative Directors
Location: 2674-1 Shimo-Oyamada-cho, Machida-shi, Tokyo
Business: General construction business
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