The first day of every month is "Negi no Hi" (green onion day) sales promotion campaign

The Negibito Company, Inc.'s "Negi Shippers Association ZERO" has designated the first day of each month as "Negi Day" and has applied to the Japan Anniversary Association to launch a new project to revitalize the supermarket, retail, and restaurant industries and bring more smiles to dining tables.

Negi-no-hi Day" Sales Campaign

Negi is an all-purpose vegetable indispensable to the Japanese diet. It is an excellent accompaniment to nabe (hot pot), stir-fry, condiments, salads, and any other dish, and supports the taste of home cooking. However, in a society with a declining population, it will be difficult to maintain a balance between supply and demand, and even a little bad weather can disrupt the timing of shipments, affecting prices and sales.

To stabilize sales, it is important to stimulate consumer demand. However, conventional market distribution and sales methods centered on agricultural cooperatives are not sufficient to create sufficient demand.

Therefore, the "Green Onion Shippers' Association ZERO" is developing a campaign led by producers to stimulate demand for green onions together, rather than relying solely on campaigns run by supermarkets and restaurants. The first step in this direction is the "Negi Day" on the first day of every month. Supermarkets and retailers have also endorsed this idea.

We have designated the first day of each month as "Negi Day" precisely because of the shape of leeks, and hope that families will enjoy a rich dinner time together at the beginning of each month. With this in mind, we have implemented a mechanism to stimulate demand not only in stores but also on the Internet (SNS). We hope to increase the number of stores that participate in the campaign each month, and to make "the first day of every month is Negi Day" as popular as "the 29th of every month is Meat Day".

Aims of the "Negi-no-hi" Campaign

1. activation of retailers

Implement "Negi Special Sale" on the first day of every month. The "Negi Day" logo, POP, flyers, and other promotional materials will be deployed. Post social networking sites by the day before to raise awareness of "Negi Day" among all green onion farmers, leading to purchases. Capture demand for bulk purchases at the beginning of the month to boost sales and encourage store visits. 2.

2. revitalization of the food and beverage industry

Restaurants, izakaya (Japanese style pubs), fast food restaurants, etc. will offer "Negi Day limited menu" (ramen noodles with plenty of green onions, grilled green onions, green onion salad, etc.) to attract more customers through SNS-appealing plans. Aiming to increase food self-sufficiency, we will switch from foreign green onions to Japanese green onions. 3.

Conveying the appeal of leeks to consumers

Using "Negi Day" on the first day of every month as a springboard, promote the nutrients and benefits of leeks to encourage people to consciously eat leeks and eliminate "leek hatred" among children. Consumers are also encouraged to participate in "#Negi no Hi" and spread cooking recipes and rediscovery of their deliciousness through SNS.

Example of "Negi no Hi" campaign

Starting on June 1, 2026, "Negi-no-hi (day of leeks)" will gradually penetrate the market.

To ensure that the campaign does not end as a transitory campaign, we will establish the custom of eating "Negi" on the first day of every month, and link this to sales promotion. We plan to cooperate with retailers throughout Japan to implement the "Campaign against High Prices and Lowering Prices".

While prices of all kinds of products are rising, we will dare to call for "price reductions" to surprise and delight consumers and expand awareness of "Negi no Hi" (green onion day). We will not rely solely on the efforts of retailers, but by enlivening the entire industry, we will reduce the respective burdens and bring joy to consumers.

About "leek shippers' association zero

The Green Onion Shippers Association "zero" is a next-generation agricultural cooperative that was created with the Japanese agriculture industry in mind, with a minimum price guarantee and complete contract sales. We have rethought the use of chemical fertilizers and adopted organic fertilizers (JAS-certified organic fertilizers). We are a team of young people with passion and pride who can share technology and knowledge that was once taboo in the agricultural industry.

In addition, the team aims to build a sustainable agricultural model that is valuable to both producers and companies by adopting a new concept of "OEM of agricultural products by the company side".