From "Self-Disagreement" to "Self-Concordance," The Library at Dawn

The Practical Marketing Center, LLC (headquartered in Osaka; Atsushi Murata, President), which provides sincere listening therapy, the Honwaka Club, and marketing support, will open a 10-year online community, "The Dawn Library," for people whose minds are worn out in today's efficiency-conscious society, and will begin accepting applications for the first class (limited to 21 students) on May 1, 2026 ( The first 21 students of the 0th term (limited to 21) will be accepted starting Friday, May 1, 2026.

The service will provide the wisdom of humanistic psychology and other disciplines at the infrastructural price of 500 yen per month (equivalent), and will function as a "mental shelter" to help modern people who are having difficulty in living regain their sense of self.

Background of the service: (Why is it necessary now?)

Today, many people are engaged in "emotional labor," putting themselves on the back burner in order to support someone else in the medical, welfare, and care fields, and burnout and mental exhaustion have become serious social issues.

In addition, the emphasis on efficiency and speed has led to a loss of "margin" where people can rest their minds.

Therefore, the librarian (Atsushi Murata), who has walked through the muck for 30 years as a person concerned and has practiced deep listening in a field-oriented manner, has opened this library to provide a place of rest where people can reweave their own stories, not by treating them as "broken products to be fixed," but by simply standing by their side.

Three features of the "Dawn Library

1. the mental margin of "10-year system" to nurture oneself without being rushed

There are no deadlines, no exams, and no evaluations to compare yourself with others. By adopting a relaxed cycle of "3 weeks forward, 1 week off," and by daring to take "10 years," a period of overwhelming inefficiency, you will be able to regain your mental space at your own pace. 2.

2. psychological infrastructure accessible to everyone for "500 yen/month

To solve the problem of essential wisdom for living being accessible only to a few, we offer it at an inexpensive infrastructure price of 500 yen (equivalent) per month (6-month pass: 3,000 yen / 1-year pass: 6,000 yen / 10-year pass: 48,000 yen).

3. "Seven Wisdoms" based on psychology, brain science, and existential philosophy

Once a week, you will receive profound wisdom in the form of a letter (e-mail) from the librarian. Technical terms are translated into words that can be used in daily life and stored in the members-only archive. You can access it as a practical guidepost anytime you feel lost.

Advance Recruitment of the 0th class (limited to 21 students)

Prior to the official opening, the first 21 students will be recruited as the 0th term students.

Free extension of the term (1-year pass + 3 months extension, etc.)

The first 21 students will receive 8 special benefits, including: ・Half-price discount for the first workshop ・A special "Opening Commemorative Membership Card" that will serve as a permanent proof of membership.

Details and application: https://yoake.honwaka.club/reception

Profile of the person in charge of operation (librarian)

Atsushi Murata (Atsumu Murata) Representative of Jissen Marketing Center, LLC / Founder of "Dawn Library" and "Honwaka Club.

As a "Designer of Listening", he has studied psychology and counseling for a long period of time at several practical, field-oriented schools, and has accumulated training through experiential learning.

Having walked through a muddy road of light and shadow for 30 years, she values "Deep Listening," which is not easy advice, but rather a relationship that goes down to the depths of the heart.

Company Profile

Company name: Godo Kaisha Jissen Marketing Center

Representative Partner: Atsushi Murata (Tsutomu) Established: June 2006

Business description: Operation of "Dawn Library," a private members-only library for existential self-understanding, "Honwaka Club," a listening therapy program, etc.

URL: https://yoake.honwaka.club/