Cumulative 250,000 servings x 1,000 servings last summer Two answers to the "pork cutlets don't sell in summer The "chilled pork cutlet bowl" and the "special ume sauce pork cutlet set meal

2026.04.28 10:00

株式会社菩提樹　Bodaiju Co., Ltd

Bodaiju Co., Ltd, operator of the tonkatsu specialty restaurant "Katsuyoshi", will offer the summer-only products "Chilled katsu-don" and "Special ume sauce tonkatsu set meal" from May 1, 2026 (Friday).

“夏にとんかつは売れない”を覆す、二つの答え。

Two answers to the question, "Tonkatsu doesn't sell well in summer.

In recent years, as the heat wave continues, people want to have stamina but avoid heavy food.

These are the two proposals that Katsuyoshi has arrived at in response to the challenges of summer eating, also known as "extreme heat.

In general, deep-fried food businesses, such as tonkatsu, tend to attract fewer customers during the summer.

On the other hand, the body's nutritional needs remain the same, even as appetites decline.

Since its establishment, Katsuyoshi has continued to confront this seasonal contradiction.

冷やしかつ丼［かつ吉］2026

Cold Katsu-don [Katsuyoshi] 2026

梅だれとんかつ定食［かつ吉］2026

Tonkatsu set meal with ume sauce [Katsuyoshi] 2026

Chilled Katsu-don

- Light and satisfying at the same time

I can eat cold food, but I am not satisfied.

This dish was created to satisfy this summer feeling.

The combination of tonkatsu with cold Japanese soup stock, summer vegetables, yakumi (condiments), and yam provides a cool yet satisfying experience.

Since its launch in 2002, the product has been continually improved, and now serves approximately 10,000 servings per year, for a cumulative total of more than 250,000 servings.

As a mainstay product during the summer season, it has been well received by many customers.

https://www.youtube.com/shorts/iWKzpjIrXJQ

冷やしかつ丼［かつ吉］25年目の夏

Cold Katsu-don [Katsuyoshi] 25th Summer

Special ume sauce

- A taste that goes back to the basics

In this age of diverse seasonings, we dared to go back to the basics.

We use low-sodium dried plums (made without pesticides) from Minabe-cho, Wakayama Prefecture. It is characterized by its soft acidity and fruity flavor with a salt content of approximately 3%. After numerous prototypes, we have created a gentle ume sauce that enhances the flavor of tonkatsu (pork cutlet).

In fiscal year 2025, approximately 1,000 servings were sold at three stores over a four-month period, and the sauce has been adopted as one of the three seasonings that go with "Tokujo" (extra premium).

*Servings may vary depending on the season and store.

梅だれとんかつ定食［かつ吉］新丸・日比谷・日本橋

Tonkatsu set meal with ume sauce [Katsuyoshi] Shinmaru, Hibiya, Nihonbashi

Reasons for being chosen in summer

These two proposals create an incentive for customers to visit stores during the summer, maintain quality by improving ingredient turnover, and lead to stable store operations.

KATSUKI continues to provide an answer to the common belief that "tonkatsu does not sell well in summer.

This approach has also attracted attention from within and outside the industry, including a special feature in the restaurant magazine "Kindai Shokudo" in 2024, which also featured the company on its cover.

近代食堂2024年8月号掲載