the Largest Furniture and Interior Furnishings Trade Fairs in Japan "Asia Furnishing Fair 2026" Exhibitor Application Opens for November

The Asia Furniture Forum (Location: Hiroshima City, Hiroshima Prefecture, President: Ikuzo Abeno) has started accepting applications for the 11th Asia Furnishing Fair 2026 (AFF2026) to be held from November 18 (Wed) to 20 (Fri), 2026, at Tokyo Big Sight, South Halls 3 and 4. (AFF2026), which will be held at Tokyo Big Sight's South Halls 3 and 4.

Highlight photo from AFF2025

AFF2026 continues to grow as the largest furniture and interior design trade show in Japan, attracting furniture and interior design brands from Japan and other Asian countries, and has earning strong support fromdiscerning buyers.

Furniture x Architecture x Interior -All Professionals in One Place

AFF2026 will be held jointly with "Japan Home Show & Building Show 2026" (Architecture Industry) and "JAPANTEX 2026" (Interior Industry). The joint exhibition, collectively known as "Architecture + Interior WEEK," offers one-stop showcase of living spaces, attracting visitors from a wide range of industries involved in housing. Last year, 24,493 visitors registered to visit Architecture + Interior WEEK.

<Targeted visitor industries

Retailers / Wholesalers and trading companies / Architectural and design firms / Design companies and design firms / Construction companies / Housebuilders / General contractors / Construction companies / Lodging, restaurants, and commercial facilities / Real estate companies / Developers / Interior work / Remodeling / Exterior design, etc.

■Highlights of 2026 Edition

(1)Three new thematic zones will be created to respond to the current state of the furniture market

In addition to the Pet Interior Exhibition PetSalone zone, which has been held until now to propose interiors for living with pets, three new theme zones will be established. By establishing theme zones that match the needs of visitors, we will create opportunities for highly specialized business negotiations.

Furniture and Interior for theElderly Zone

This zone will exhibit furniture for the elderly to meet the growing demand of the super-aging society. It is expected to attract visitors from the concurrent medical and welfare exhibition "HOSPEX Japan 2026".

Featured Products: Furniture that reduces physical strain / Highly safe furniture / Furniture designed for the elderly / Furniture with excellent functionality for the elderly, etc.

<Targeted Visitors> Furniture retailers, welfare facilities, hospital personnel, etc.

Environmentally ResponsiveProduct Zone

This is an area for Furniture materials, products and initiatives to respond to the growing awareness of environmental issues andcarbon neutrality.

Featured Products: Environmentally friendly materials, components, furniture interior products, environmentally friendly initiatives, etc.

<Targeted Visitors> All industries that are interested in environmental issues

Outdoor Furniture & Interior Zone

This zone will present a collection of products and materials suitable for outdoor living and outdoor furniture that incorporate elements of the outdoors, which is currently a trend.

Featured Products: Furniture and interior products for outdoor use/furniture and interior products for both outdoor and indoor use, etc.

<Target Visitors> Furniture retailers, lodging, restaurants, commercial facilities, architectural and design firms, design companies, design firms, etc.

Pet Furniture and InteriorZone (Pet Salone)

This is a special exhibition zone to display furniture and interior products that make life with pets more comfortable and fashionable.

Featured Products: Pet-specific items/furniture and interior products for comfortable living with pets, etc.

<Target visitor industries> Furniture retailers / Pet stores / Pet facilities / Architectural and design offices / Accommodation, food & beverage, commercial facilities, etc.

(2) Business negotiations start at 5:00 p.m! Reach new visitor segments by holding the show in the evening!

The exhibition hours, which have been 10:00-17:00, will be extended for 90 minutes from 10:00 to 18:30 on November 18 (Wed.) and 19 (Thu.). By extending the exhibition hours, which have been requested by many visitors, we aim to attract buyers on their way home from work, increase the influx of visitors from other exhibitions, and increase business negotiations by increasing the time visitors spend at the exhibition, thereby strengthening the visitor attraction.

Scene of business negotiations at AFF2025

<Hours of the exhibition

November 18 (Wed) 10:00-18:30

November 19 (Thursday) 10:00-18:30

November 20 (Friday) 10:00-17:00

After 5:00 p.m., the show will shift to a nighttime mode, where visitors can view furniture and interior products in a relaxed and comfortable atmosphere.

■Variety of Industrial seminars to appeal visitors

AFF2026 will offer seminars for the furniture and interior design industry at a seminar hall in the exhibition hall. The seminars will cover the latest design trends as well as initiatives and ideas that will provide hints for furniture-related companies to develop their businesses. The seminars will motivate interested parties to visit the exhibition and improve the quality of business negotiations as well as the venue's circulation. In addition, a "Specialist Seminar on Living with Animals" will be held on the theme of pets, and seminars on pet disaster prevention and pet behavior will be held at the same time.

A scene from a seminar at the "AFF2025" venue

Seminars held at the previous event

Product Development Transformed by EC and SNS - Tansu no Gen's MD Strategy

Mr. Hirokazu Hashizume President & CEO, Tansu no Gen Co., Ltd.

Last-Mile DX and the Mechanism of Customer Satisfaction-Conditions that  Delivery Experience Enhances Brand Value

Assoc. Prof. Ming Ding Associate Professor, Faculty of Information  Management, Keiai University

Strategic Approaches for Small and Medium-Sized Furniture Manufacturers—Considering Competitiveness through a

Multifaceted Strategy

Mr. Shinji Adachi Executive Officer and General Manager, Exterior Systems  Division,Panasonic Housing Solutions Co., Ltd.

Trends in Interior Design and Their Background

Mr. Shinichi Mitsuki Fellow/ Executive Creative Director, Mitsui Designtec  Co., Ltd.

※Other than above, Lectures about  Pet disaster preparedness and pet behavior science under theme of

"Living with Pets Special  Seminar" were held.

Benefits of Exhibiting

(1) PR at one of Japan's largest furniture interior trade fairs

One of the largest furniture and interior trade fairs in Japan, held at Tokyo Big Sight.

Exhibiting scale: 150 companies/400 booths (tentative)

(2) Creation of business meeting opportunities with high quality visitors

More than 70% of visitors are involved in procurement and purchasing decisions.

One in four visitors is in the management or executive class.

More than 50% of visitors' purpose of coming to the show is to "look for new products.

(Based on the visitor questionnaire at the venue and responses during advance visitor registration)

(3) Ideal for finding new sales channels with a wide range of industries due to the joint exhibition

About two-thirds of the visitors came from other exhibitions.

Visitors from outside the furniture industry (architectural design firms, house manufacturers, trading companies, hotels, commercial facilities, etc.) will visit the venue.

(4) High-precision matching by 4 theme zones

Theme zones for "Elderly," "Environmentally Friendly," "Outdoor," and "Pets" were established.

Buyers seeking trendy products in accordance with the themes will gather to ensure that the exhibits will reach the "people who are looking for them".

(5) Expanded 90-minute nighttime exhibition to provide more opportunities for business negotiations

Held in night mode from 5:00 p.m. to 6:30 p.m. Attracting buyers on their way home from work.

A relaxed atmosphere is created to promote longer stay and more opportunities for business negotiations.

Increased the inflow rate from other exhibitions that ended during normal hours.

(6) Web guide enables advance PR of your products

An online page "Web Guide" for exhibitor and product searches will be opened on the official exhibition website prior to the exhibition (scheduled for the latter half of September).

Exhibitors can promote their products to prospective visitors in advance (free of charge).

Exhibition booths at AFF2025

■How to Apply

Please request exhibition materials from the inquiry form on the official AFF2026 website, or send an e-mail or call the secretariat below to request materials.

After confirming the materials, please inform the secretariat of your intention to exhibit. Fill out the application form and send it to us by e-mail or mail to complete your application.

If you have any questions or requests, please feel free to contact the secretariat.

AFF2026 Official Website

https://www.aff-fair.com

Contact the secretariat (Attn: Kitamura)

E-Mail : info@aff-forum.com

TEL : 082-231-5555

Exhibitor Application Deadline

Friday, August 7, 2026

(*If the maximum number of booths at a venue is reached, the application may be closed earlier than August 7, 2026.

Outline of the exhibition

Name: Asia Furnishing Fair 2026

Dates: Wednesday, November 18 - Friday, November 20, 2026

Hours: <November 18 and 19> 10:00 - 18:30 <November 20> 10:00 - 17:00

Venue: Tokyo Big Sight South Halls 3 and 4

Joint Exhibition: "Japan Home Show & Building Show 2026" and "JAPANTEX 2026

　　　　　 (General name of the joint exhibition: "Architecture + Interior WEEK")

Concurrent Shows: "Building Maintenance Human Fair & Clean Expo 2026" and "HOSPEX Japan 2026

Organizer : Asia Furniture Forum

Co-organizer : Japan Management Association

Estimated visitors: 27,000 or more (Architecture + Interior WEEK)

Nominal Supports: Applying to related ministries and organizations