Immersive OOH Ad Series "TOQ IMMERSIVE OOH_MOVIE 5th content "The Secret Podcast Club" begins airing

　(Head Office: Minato-ku, Tokyo; President and CEO: Toshiyuki Kosaka) will collaborate with the audio streaming service Spotify (company name: Spotify A B; Head Office: Stockholm, Sweden), which has more than 751 million users worldwide, as the fifth content for its immersive OOH advertising series "TOQ IMMERSIVE OOH_MOVIE". (Company name: Spotify A B / Headquarters: Stockholm, Sweden) ("Spotify"), will start airing selected episodic content "The Secret Podcast Club" in the advertising medium "TOQ Vision" in Tokyu Line trains from April 13, 2026 (Monday).

　We are promoting the provision of phygital*1 experience value using the latest technology, and through our outdoor and transit advertising media brand "TOKYU OOH," we are developing immersive advertising experiences that allow consumers to actively participate.

　The immersive OOH advertising series "TOQ IMMERSIVE OOH" utilizes advanced digital technology and IP content to develop three types of immersive advertising experiences: "TOQ IMMERSIVE OOH_SOUND", "TOQ IMMERSIVE OOH_AR" and "TOQ IMMERSIVE OOH_MOVIE". The fifth content has been newly televised.

　TOQ IMMERSIVE OOH_MOVIE," the fifth content to begin airing, is an advertising project that combines highly entertaining content that arouses interest and empathy with TOQ Vision, an in-train vision system that can reach a maximum of 1 city and 2 prefectures*2. TOQ Vision is an advertising plan that combines highly entertaining content that arouses interest, concern, and empathy with in-train visions that can reach up to one or two prefectures*2.

TOQIMMERSIVEOOH trademark registration and design registration pending

TOQIMMERSIVEOOH_MOVIE Trademark and design registration pending

TOQ VISION 1

TOQ Vision 2

About the fifth content, "The Secret Podcast Club

　The "Secret Podcast Club" is a content that introduces "secret quotes" unique to podcasts with a strong community feel. Carefully selected from a wide range of genres, including comedy, culture/learning, news/business, wellness, and languages, the podcasts will air on a weekly basis, offering something you might want to turn to. We will turn your daily travel time into a time of discovery and encountering new perspectives. We will provide a special moment to tickle the curiosity of Tokyu Line customers.

　At the end of the content, a sign will be posted to encourage Internet searches, and a navigation line will be provided to listen to the introduced programs after viewing them on the linked app. By linking the in-train vision with the app, we will provide an experience that consumers will want to share and advertisers with a high-profile promotional opportunity.

　Using this content as a starting point, we are developing new advertising products, including measures linked to SNS and technology, and tie-up projects with advertisers. In addition, we will make improvements through surveys of ad contact and viewer satisfaction to measure advertising effectiveness.

　Tokyu Agency will contribute to the revitalization of entertainment along the Tokyu Line through the TOKYU OOH initiative.

Outline of Contents

Name: TOQ IMMERSIVE OOH_MOVIE Vol. 5

　　　　　　 The Secret Podcast Club

Broadcast start date: April 13, 2026 (Monday)

Production Company: Tokyu Agency Inc.

Content: Selected 60-second episodic content (scheduled to change weekly)

Objective: To provide an attractive entertainment experience for Tokyu Line passengers,

　　　　　　 Provide advertisers with high advertising effectiveness

Future Prospects: Digital collaboration using SNS and technology,

　　　　　　 Develop content planning through advertiser tie-ups

Spotify Technology S.A.

Establishment: October 7, 2008

Representative: Daniel Ek

Location: 53 Regeringsgatan 19, Stockhulm SE-111, Sweden

URL : https://www.spotify.com/

Business Description: Spotify has revolutionized the way people enjoy music since its launch in 2008.

With Spotify, you can discover, manage, and share over 100 million songs, 7 million podcasts, and 500,000 audiobooks for free, or upgrade to a paid premium plan for ad-free, higher quality sound, and the ability to listen to your favorite songs in any order, even without internet access. Spotify is the world's most popular audio streaming service with 751 million users, including 290 million paying subscribers in over 180 countries and territories.

1 "Phygital" = a living space where the physical and digital are fused together.

While the use of digital technology is becoming more and more important these days, at the same time, digital transformation of physical customer contact points is also progressing. The "Phygital Project" is Tokyu Agency's unique solution development project that aims to integrate and optimize both to realize an impressive brand experience.

*2In case of direct service, the train will run between Tokyo, Kanagawa, and Saitama Prefectures at maximum.