A new spring specialty of Matsushima tourism! Pudding specialty store Matsushima Pudding Pudding Pavilion will start selling "Luxury Strawberry Parfait" with Miyagi strawberries and thick pudding soft serve on April 24 (Fri.). Luxury Strawberry Parfait" with Miyagi strawberries and thick pudding soft serve will go on sale on April 24 (Fri.)!

Matsushima Pudding Pudding Pavilion (Matsushima-machi, Miyagi-gun, Miyagi Prefecture), a pudding specialty store operated by Chotoya Corporation (Head office: Kitanagoya City, Aichi Prefecture; Representative Director: Hiroyuki Kato), will start selling a spring season limited product, "Pudding Specialty Store's Luxury Strawberry Parfait" (1,200 yen, tax included), on April 24 (Fri). This gorgeous product, made with strawberries produced in Miyagi Prefecture, will be offered as a local sweet to add even more color to spring in Matsushima, one of the three most scenic spots in Japan.

Background and Purpose of Product Development

Matsushima, one of Japan's three most scenic spots, is famous for its cherry blossoms and attracts many visitors during the spring tourist season.

Matsushima Pudding Pavilion was grand-opened on May 26, 2025 as a directly managed sweets specialty store by Chotoya Corporation, whose mission is to "help create travel memories.

The "Pudding Specialty Store's Luxurious Strawberry Parfait" was developed with the aim of expressing the charm of Matsushima, Miyagi, which can only be experienced in spring, through sweets, and to provide tourists from outside the prefecture with an experience that will make them feel "glad they came to Matsushima". By using an abundance of strawberries produced in Miyagi Prefecture, we will communicate the appeal of local ingredients to people in Japan and abroad.

Product Details

Pudding specialty store's luxurious strawberry parfait

Product name: Pudding specialty store's luxurious strawberry parfait

Price ： 1,200 yen (tax included)

Sales period: April 24 (Fri.) - as soon as it is gone (spring season only)

Sales location : Matsushima Pudding Pavilion (in-store only)

Strawberry production area: 100% Miyagi strawberries

The parfait is layered with a sweet and sour strawberry sauce, thick custard, corn flakes with a crunchy texture, smooth soft cream and fresh cream, in that order.

The finishing touch is a luxurious topping of Miyagi strawberries with a flaky pulp.

Each bite has a different texture, and the refreshing sourness of the strawberries enhances the richness of the cream, making this a dish that will keep you coming back for more until the very last bite.

The strawberries used are all grown in Miyagi Prefecture, and the pudding is a way to introduce the spring season in Matsushima together with the local agriculture.

The "pudding-flavored soft-serve ice cream" is a special taste that can only be enjoyed at Matsushima Pudding Pavilion, which is a pudding specialty store.

About Matsushima Pudding Pavilion

Various kinds of puddings

Matsushima Pudding Tei is a pudding specialty store that grand opened on May 26, 2025 in Matsushima, one of the three most scenic spots in Japan.

The pudding is a special pudding that melts in your mouth as soon as you put it in your mouth. We use only the finest natural vanilla beans from Madagascar and premium Japanese cream, and we make our puddings by hand every day in our workshop with no preservatives added.

The lineup consists mainly of local puddings with motifs of Miyagi's specialty "Zunda" and "Date Masamune".

We will contribute to the revitalization of the local community as a new specialty sweet for Matsushima sightseeing.

■Store Outline

Matsushima Pudding Pavilion

Store name ： Matsushima Pudding Pavilion

Location ： 75-20, Aza-machiuchi, Matsushima, Matsushima-cho, Miyagi-gun, Miyagi 981-0213, Japan

Business hours ： 10:00-17:00

Closed: No regular holidays

Access ： 5 min. walk from JR Matsushima-kaigan Station

Website: https://matsushima-purintei.com/

Instagram: @matsushima_purintei

　　　　　 https://www.instagram.com/matsushima_purintei?igsh=MW5lempxY2FveDVwdQ%3D%3D&utm_source=qr

Company Profile

Company name: Chotoya Co.

Representative: Hiroyuki Kato, Representative Director

Head Office Address: 12 Higashinokawa, Takadadera, Kitanagoya, Aichi, 481-0011, Japan

Establishment: April 25, 1953

Business activities: Planning, production, and sales of confectioneries; processing and sales of food products; management of direct sales stores, etc.

TEL : +81-568-22-8511

FAX: 0568-22-5651