Launched "Lavender Handbook of Okusuri Farm", a NOTE series.

DGBH・SHOKAY(Doubletree Co., Ltd.) (Head office: Sapporo, Hokkaido; Representative Director: Tamiko Hayashi), which operates the content business "DGBH (DoGood, BeHappy!)," which proposes a mindful lifestyle, will begin publishing a lavender handbook by Tamiko Hayashi on the "note" media platform from May 2026. The series will be published on the media platform "note" from May 2026. This series is a record of the author's exploration of lavender, in which she writes a total of 100 episodes about the wisdom she has learned, experienced, and collected about lavender. The series aims to be a gentle companion to all lavender lovers, and to all those who are dealing with mental and physical ailments.

Lavender Handbook of Okusuri Farm

Background and Motivation for the Serialization

The author, Tamiko Hayashi's love for lavender began with her original childhood experience and has grown deeper and more personal over the years. We would like to share with you, in candid words, some of the wisdom we have learned, experienced, and gathered about lavender.

(1) Lavender fields in Niseko, Hokkaido as the original landscape

There used to be a lavender field near the ski resort in Niseko, Hokkaido, where the author spent his childhood. Every time I visited there, I felt strangely invigorated - that original experience was the beginning of the author's connection with lavender.

(2) Attachment Deepened through Yak Wool and Insect Control

The author has been the Japanese representative of the yak wool knitwear brand "SHOKAY" with the Tibetan tribe for 18 years, and has many knit items lined up in his closet at home. As she used lavender oil and sachets to protect yak wool products from insects, which, like cashmere, are susceptible to damage, her love for the fragrance grew even stronger.

(3) Lavender saved him during his days of dealing with illness.

The author has been sharing her cancer experience in a series of articles in a notebook titled "Cancer Journey: Adventures with Cancer. When I could not sleep at night and my mind was in turmoil, the scent of lavender gently cuddled me. This experience led her to grow lavender, eat it, incorporate it into her daily life, visit farms, and read books about it.

(4) Dream of a Regenerative Lavender Farm

There are only a few lavender farms in the world that use regenerative farming methods that protect soil health and contribute to CO2 reduction. The author continues to dream of creating such a farm with his own hands someday.

Author's (Representative Director's) Comment

I want more people to know about the appeal of lavender, and I hope that people who are facing cancer and other illnesses like me will be healed both mentally and physically by lavender. To create a regenerative lavender farm - a place where everyone can one day enjoy lavender and be healed. That is my dream. This series of articles is the first step toward that dream.

Outline of the Magazine

Magazine Name ： "Lavender Handbook of Okusuri Farm

Author : Tamiko Hayashi @DGBH

Publication platform ：note (https://note.com/dgbh/)

Concept ： Through lavender flowers, fragrance, history, and use,

　　　　　　　　　　　The author shares the wisdom she has learned, experienced, and collected

　　　　　　　　　　　A record of exploration. mindful living that regulates the mind and body with the power of nature.

　　　　　　　　　　　and mindful living, and is a guide for those who face illness and those who want to heal

　　　　　　　　　　　Lavender Handbook is for everyone who wants to heal themselves from daily fatigue and those facing illness. Also,

　　　　　　　　　　　It is also important to introduce and support the attractive efforts of lavender farms in Japan and abroad.

　　　　　　　　　　　One of the important purposes of this series is to introduce and support the attractive efforts of lavender farms in Japan and abroad.

Number of stories: 100 in total (planned)

About DGBH

In 2010, DGBH produced "DGBH (DoGood, BeHappy!)," a one-year limited select store at Omotesando Hills that proposes ethical lifestyles centered on SHOKAY. Since then, with the concept of "living a happy life while enjoying a mindful lifestyle," we have been developing a wide range of businesses including seminars, travel planning and management, product planning and development, and content production. The ABCs of Mindful Style," "The Forest, the Field, and.... Sometimes. Niseko Edition" are currently being serialized. This time, "The Lavender Handbook of Okusuri Farm" is a new addition as a record of exploration on the theme of lavender.

URL: https://note.com/dgbh/

About SHOKAY

SHOKAY is the world's first regenerative material brand specializing in "yak" material, a social business founded in 2006 by two female students studying international cooperation at Harvard University's Kennedy School of Government to help solve poverty issues among the Tibetan people. The story of the company's founding is compiled in the book, "Sekai wo Chan Kaeru Oshigoto" (Kodansha, 2010). Yak hair is a rare material, with only 100g of hair harvested per cow per year, but it is characterized by its warmth, breathability, and flexibility that surpass cashmere, and its resistance to pilling. The company produces and sells high-quality knit products and yarns with full traceability, contributing to the achievement of 12 of the 17 UN SDGs.

URL: http://shokay.jp

■Company Profile

Company name: Doubletree Co.

Location: Chuo-ku, Sapporo, Hokkaido

Representative Director: Tamiko Hayashi

Establishment : July 8, 2008

Main Business: (1) Sole distributor of ethical yak material brand SHOKAY in Japan

　　　　　　(2)Content planning and production business "DGBH (DoGood, BeHappy!)-", "Mindful Style × Happy Clothing

　　　　　　　DGBH (DoGood, BeHappy!)" - seminar and travel planning operations, product development, and content production under the theme of "Mindful Style × Happy Closet".

　　　　　　　DGBH (DoGood, BeHappy!) - Operation of seminars and travel planning, product development, content production and information dissemination under the theme of "Mindful Style × Happy Closet

　　　　　　(3) Vacation and vacation house business

　　　　　　　(3) Vacation and work vacation house business - "Okusasu Cottage" in Niseko Town, Hokkaido, which combines forest therapy and retreats.

　　　　　　　(3) Vacation and vacation house business - "Okusuri Farm," a cottage for rent in Niseko Town, Hokkaido that combines forest therapy and retreats.

Profile of Representative Director Tamiko Hayashi

After working for a foreign entertainment company, a publisher of VOGUE NIPPON, and in PR for European and American fashion brands, she established the NPO "Social Concierge" in 2007. She has practiced yoga and meditation for more than 30 years and has completed the Tatsumura Yoga for Health Teacher Training Course. She has completed a clinical meditation teacher training course. Certified as a forest therapy guide in the United States. He is also a member of the Shinano-cho Forest Therapy Study Group "Hitotsuki no Kai" and a graduate of the Akinori Kimura School of Natural Farming in Hokkaido. He is a graduate of the "Organic Garden Meister" course taught by Yoshiharu and Toshi Hikichi. Completed the Permaculture Design Course by David Holmgren, one of the founders of permaculture. Currently, she is working on "Okusuri Farm," a one-room retreat cottage offering a forest therapy program in Niseko, Hokkaido. On her Instagram page, she shares her daily life in Hokkaido, living in Sapporo and Niseko.

Instagram: @tamikohayashi

URL : https://www.instagram.com/tamikohayashi/

Please contact us in advance when reprinting or quoting the content or photos in this release, noting "Doubletree, Inc." as the source.