Is "spring" the right time for "Shichi-Go-San," a festival to celebrate the 75th anniversary of the birth of Shichi-Go-San? A long-established photo studio in business for more than 90 years proposes Spring Shichi-Go-San: Avoiding crowds & high-cost performance

Watanabe Photo Studio Co. (Head office: Nara City, Nara Prefecture; Representative Director: Hiroaki Suzuki), a long-established photo studio with six locations in Nara and Kyoto prefectures, will start "2026 Shichi-Go-San Photo Shooting and Kimono Rental Service" in April 2026 for families celebrating Shichi-Go-San in 2026.

Traditionally, Shichi-Go-San is a November event, but in recent years, an increasing number of families are choosing "Spring Shichi-Go-San (early photography)," which dares to shift the timing of the event. In this article, we will propose the benefits of "Spring Shichi-Go-San," which are optimized for modern lifestyles and high prices, based on our knowledge gained over 90 years in business.

753 in 2026

■ Why is "Spring Shichi-Go-San" attracting attention?

More and more Shichi-Go-San ceremonies are held in November. On the other hand, the following "Shichi-Go-San problems" are becoming apparent due to the concentration of Shichi-Go-San in November.

Stress from congestion: Streets, parking lots, grounds, and photo studios around shrines are crowded, and children are tired and cranky due to the long waiting time.

The waiting time is long and the children are tired and unhappy.

Budget crunch: The busy season means fewer discounts, which puts a greater burden on the family budget.

The "Spring Shichi-Go-San" option, which starts in April, is increasingly becoming an option to solve these problems.

Three unexpected benefits of "Spring 753

1.[Relaxed expressions] Children can relax with a relaxed photo shoot.

Spring studio reservations are more flexible than those in the fall, so you can take your time to take pictures at your child's pace. Even if your child is shy, our photographer and veteran staff with 90 years of experience in the business will bring out the best smile.

2.[Unparalleled Cost Performance] April limited plan starts from "8,910 yen in total

The biggest advantage of early application is the pricing.

Photography + costume + hair set + 1 photo: 5,610 yen

Rental on the day of autumn visit: 3,300 yen

We produce high-quality anniversaries at special prices that would be unthinkable during the peak fall season, totaling 8,910 yen (including tax) and up.

In addition, we also offer a coupon festival unique to April, with the largest selection of discounts and gifts of the year.

3.[Priority Right to Costume] From "All You Can Choose" the Latest Trends

April is the time when you have the largest selection of costumes to choose from. You can also keep the popular patterns for fall visitation kimonos before they fill up, so you can be sure to choose "the one you really want her to wear". It is also much easier to choose the time of the day of your visit than in the fall.

April Special Coupon

Service Overview:

Shichi-Go-San studio photography:

We offer a studio service where you can take your child's Shichi-Go-San photos as a treasure for a lifetime, regardless of the weather or temperature on the day of the visit, and with our full range of equipment and facilities.

https://photo-watanabe.jp/menu/753/

Shichi-Go-San Kimono Rental:

Kimono rental for visiting shrines with same-day dressing and hair set. Everything is prepared at our store, so there is no need to worry.

https://photo-watanabe.jp/rental/753-rental/

Shichi-Go-San Photo Shooting:

Commemorative photos at shrines and popular shrines in Nara, such as Kasuga Taisha Shrine.

https://photo-watanabe.jp/menu/753location/

Exterior view of the store

Application and details

Registration starts : April 1, 2026

Special Shichi-Go-San website: https://photo-watanabe-nara-753.com/

Stores (6 stores in total)

＜Nara City, Nara Prefecture

Nara Main Store

Location: 26 Tsurufukuin-machi, Nara City, Nara Prefecture

TEL : 0742-26-3344

https://photo-watanabe-narashihonten-753.com/

Nara Oshikuma branch

Address : 1247-1 Oshikuma-cho, Nara City, Nara Prefecture

TEL : 0742-41-1188

https://photo-watanabe-narashioshikuma-753.com/

Kashiwagi store

Location : 486-5 Kashiwagi-cho, Nara-shi, Nara

TEL : 0742-34-5001

https://photo-watanabe-narashikashiwagi-753.com/

<Kashihara City, Nara Prefecture

0NARA Kashihara store

Location : 370-1 Tsuchihashi-cho, Kashihara City, Nara Prefecture

TEL : 0744-25-6000

https://photo-watanabe-kashihara-753.com/

<Hiroyocho, Kitakasegi-gun, Nara Prefecture

0 Mamigaoka store, Hiroyo-cho

Address: 2-6-26 Umaminaka, Hiroryo-cho, Kitakasegi-gun, Nara Prefecture

TEL : 0745-55-0110

https://photo-watanabe-koryo-753.com/

＜Kizugawa City, Kyoto Prefecture

0Kyoto Kizugawa store

Location: Garden Mall Kizugawa 2F, 1-1-1, Shumidai, Kizugawa-shi, Kyoto

TEL : 0774-75-1800

https://photo-watanabe-kizugawa-753.com/

About Watanabe Shashinkan Co.

Established in 1934. With its roots in Nara and Kyoto, the company has been documenting "family ties" for nearly a century. With the philosophy that "Shichi-Go-San is a once-in-a-lifetime treasure," we provide services based on the principle of preserving the best memories and the best photographs of this once-in-a-lifetime anniversary while cherishing tradition.

Company Name : Watanabe Photo Studio Co.

Head Office Address: 26 Tsurufukuin-cho, Nara City, Nara Prefecture

Name of Representative: Daimei Suzuki

Date of Establishment : December 1934

Capital ：10 million yen

Number of employees : 60

Line of business ：Studio photography

　　　　　　 https://photo-watanabe.jp/menu/

　　　　　　Costume rental

　　　　　　 https://photo-watanabe.jp/rental/

　　　　　　Total wedding support

　　　　　　 https://photo-watanabe.jp/menu/wedding-total-support/

　　　　　　Portal site

　　　　　　 https://photorentalnavi.photo-watanabe.jp/