The nationwide call for applications is now open. Evangelists to bring the story of the Tibetan treasure "Yak" from your city SHOKAY "Community Coordinators" wanted nationwide!

SHOKAY (operated by Doubletree Co., Ltd.; Head office: Sapporo, Hokkaido; Representative: Tamiko Hayashi), a regenerative material brand focusing on yak materials, supports Tibetan nomads through knit products made from yak hair, which inhabits the Himalayan highlands. We are now accepting applications nationwide for "community coordinators (exhibition and sales representatives)" who share the philosophy of the brand and help spread the appeal of SHOKAY from their own familiar places.

SHOKAY "Community Coordinators" wanted nationwide!

Why "Community Coordinators" now?

SHOKAY values not just shopping, but the experience of learning about the place and people from whom high quality materials come from, and using them with care for a long time. The Tibetan Plateau is located at an altitude of 4,000 meters above sea level. Only 100 grams of this rare fiber is harvested per cow per year from yaks carefully raised by nomads in the harsh nature of the Tibetan Plateau. The community-based exhibition and sales event is the place where the story of how the fiber reaches Japanese customers can be told through "dialogue.

Unlike ordinary stores or online stores, we will strengthen the "exhibition and sales event" style, where each customer acts as a coordinator to deliver products through dialogue in a warm space such as a home, café, gallery, or yoga studio. This initiative aims to create a community-based sales model based on trust.

■Three roles of the coordinator

Coordinators will be entrusted with products from SHOKAY in a consignment format, and will be responsible for planning and managing limited-time exhibitions and sales events in their own communities and regions.

Planning and managing exhibitions

Hold exhibitions at locations that suit your own lifestyle. (Salons, cafes, yoga studios, local communities, galleries, or any other space that suits your lifestyle.

Storytelling

You can act as an evangelist to tell the scarcity of yak and the fair trade system with Tibetan nomads in your own words.

Community Building

Providing a place to co-create mindful living through workshops and exchanges, and fostering community connections centered on SHOKAY.

Ideal for the following places and people

＜We can hold the workshops in the following places.

Salons, living rooms, dining rooms

Cafes and restaurants (owners or related parties)

Yoga studios and Pilates classes

Gallery / Art space

Community space, community center

Craft classes, knitting circles

＜We are looking for the following people.

People who like SHOKAY products and want to share their appeal.

People who are interested in ethical and sustainable lifestyles.

Those who are interested in ethical and sustainable lifestyles.

No experience in sales is necessary. A passion for communicating is all that is required.

・People who are attracted to Tibetan culture and Yak materials.

・Individuals, groups, professionals and amateurs are all welcome.

■ Recruitment Guidelines and Support System

Target : Individuals and groups who share SHOKAY's philosophy and would like to hold an exhibition at their own place or in their own community.

　　　　　　Individuals and groups (professionals and amateurs alike) who share the SHOKAY philosophy and wish to hold exhibitions at their own locations or in their own communities.

Contract type ：Consignment sales format. No inventory risk, commission based on sales.

　　　　　　Easy participation scheme with minimal initial cost

Scale of exhibition ：From a closed meeting of a few people at a small home,

　　　　　　Flexible to large-scale exhibitions at studios or local events

Holding area : Anywhere in Japan (remote islands and regions are also welcome)

Qualifications : No special qualifications or experience required

　　　　　　Anyone who loves SHOKAY and has the passion to tell its story.

Support from SHOKAY

Loan of display tools

We will lend you a set of promotional tools necessary for exhibition and sales, such as sample products for display, story panels, catalogs, and brand books.

Online lectures and operational know-how

Before the first exhibition, we will give an online lecture on the characteristics of yak materials, the story of Tibetan nomads, and how to proceed with the exhibition.

Support for publicity on the official website and SNS

The exhibition schedule will be announced on the official SHOKAY website and SNS. The activities of the coordinators will be communicated to the entire country.

Community among coordinators

An online community will be provided for the exchange of information and mutual support among coordinators nationwide.

Image of the exhibition and sales meeting

For example, an exhibition like this -- inviting friends to your living room and having them touch yak shawls along with pictures of Tibet, and discussing them over tea. A yak shawl exhibition at a yoga studio with a talk about ethical lifestyles after class. A one-week exhibition in a corner of a café for customers to pick up. Whatever the form, you can find your own unique way of communicating SHOKAY.

Comment from Tamiko Hayashi

Shokay's products have something that you can feel when you touch them. Their softness, warmth, and the lives of the Tibetan people on the other side of the material. We would be very happy if there were people all over the country who could convey this through words. You don't need any experience in sales, just a love for SHOKAY and a desire to share it with others - that's all you need. Please help us increase the number of people who encounter SHOKAY in your town.

- Tamiko Hayashi (Representative, SHOKAY Japan Office)

How to apply or contact us

We are sincerely looking forward to hearing from you if you have a passion to spread SHOKAY in your city.

＜How to apply

Please contact us at the following e-mail address.

office[at]dgbh.jp

(*Please replace [at] with @ to prevent spam)

<Contents of your inquiry

Please state your name / area of residence / image of the place where you would like to hold the exhibition / how you came to know about SHOKAY.

About SHOKAY

SHOKAY is a social business founded in 2006 by two female students studying international cooperation at Harvard University's Kennedy School of Government, with the aim of solving poverty issues among the Tibetan people. As a pioneer of ethical knitwear, their founding story was published in the book "Sekai wo Chan Kaeru Oshigoto" (Kodansha, 2010).

Only 100g of yak hair is harvested from one cow per year, making it a rare material. It is said to retain heat better than cashmere, has excellent breathability and flexibility, and is resistant to pilling. The company produces and sells high-quality knit products and yarns while ensuring traceability. The brand contributes to the achievement of 12 of the 17 UN SDGs.

URL: http://shokay.jp

About DGBH

In 2010, DGBH produced "DGBH (DoGood, BeHappy!)," a one-year limited select store at Omotesando Hills that proposes an ethical lifestyle centered on SHOKAY. Since then, she has developed a wide range of businesses, including seminars, travel planning and management, product planning and development, and content creation, based on the concept of "living a happy life while enjoying a mindful lifestyle. She is currently writing a series of articles in NOTE on the theme of "Happy Closet - ABC of Mindful Style" from the viewpoint of regenerative fashion that enriches and revitalizes the mind and life, and how to create a happy closet where clothes invite good fortune.

URL: https://note.com/dgbh/m/m43a5d530f1fc

Company Profile

Company name: Doubletree, Inc.

Location: Chuo-ku, Sapporo, Hokkaido

Representative Director: Tamiko Hayashi

Establishment : July 8, 2008

Main Business: (1) Sole distributor of ethical yak material brand SHOKAY in Japan

　　　　　　(2)Content planning and production business "DGBH (DoGood, BeHappy!)

　　　　　　Operation of seminars and travel plans under the theme of "Mindful Style × Happy Closet," product development, and content production.

　　　　　　DGBH operates seminars and travel planning, develops products, produces contents and disseminates information under the theme of "Mindful Style × Happy Closet".

　　　　　　(3) Vacation and vacation house business

　　　　　　We are developing "Okusasu Cottage," a cottage for rent in Niseko Town, Hokkaido, that combines forest therapy and retreats.

　　　　　　(3) Vacation/Working house business: "Okusuri Farm" (in preparation), a cottage for rent in Niseko Town, Hokkaido, combining forest therapy and retreats.

Profile of Representative Director Tamiko Hayashi

After working for a foreign entertainment company, a publisher of VOGUE NIPPON, and in PR for European and American fashion brands, she established the NPO "Social Concierge" in 2007. She has practiced yoga and meditation for over 30 years and has completed the Tatsumura Yoga for Health Teacher Training Course. She is certified as a forest therapy guide in the United States. She has also completed the "Forest Medical Trainer" training course certified by Shinano-cho, Nagano Prefecture, and is a member of the Shinano-cho Forest Therapy Study Group "Hitotsuki no Kai". Currently, she is preparing "Okusuri Farm," a one-room retreat cottage offering forest therapy programs in Niseko Town, Hokkaido. On her Instagram page, she shares her daily life in Hokkaido, living in Sapporo and Niseko.

URL : https://www.instagram.com/tamikohayashi/

Instagram: @tamikohayashi

Please contact us in advance when reprinting or quoting the content or photos in this release, noting "Doubletree, Inc." as the source.