Turning clothes you can't throw away into clothes you can love again. SHOKAY "Blue Remake" Service SHOKAY launches "Blue Remake" service to revive clothes by indigo dyeing.

DGBH (operated by Doubletree, Inc.; headquartered in Sapporo, Hokkaido; Tamiko Hayashi, President), which proposes a mindful style and "Happy Closet," is collaborating with SHOKAY, a regenerative material brand focusing on "yak" material, as part of its efforts to support the traditional Japanese craft of indigo dyeing. As part of our efforts to support the indigo-dyeing culture of Hokkaido, we have launched the "SHOKAY Blue Remake Service" to revive indigo-dyed clothes in cooperation with labor support facilities for the physically challenged in Hokkaido.

Blue Remake" service to revive indigo-dyed clothes

#indigo dyeing #blue remake #ethical fashion #HappyCloset #employment support for people with disabilities #sustainable

What is SHOKAY's "Blue Remake" service?

This is a service to revive the beauty of SHOKAY items that have been stained or discolored by dyeing them with indigo. To support the indigo dyeing culture of Hokkaido, we have partnered with an indigo dyeing studio in Hokkaido to provide this service.

Reference case (first image): A pure white SHOKAY yak wool cardigan with Swarovski crystal stars that was created in 2010 by DGBH in collaboration with popular stylist Keiko Sasaki (current MYLAN producer), The item had been lying in the closet with precious memories, but we revived it beautifully with a blue remake.

How to apply

First of all, please feel free to contact us by e-mail or DM.

Please provide us with the following three pieces of information to facilitate our estimate.

Necessary information

Item name

Item to be dyed (sweater, cardigan, dress, T-shirt, etc.)

Approximate weight

Please let us know the approximate weight in grams (if you do not know, a rough estimate is OK).

Material

Natural materials such as yak wool and cotton are our basic materials. (Please consult us if the material is a chemical fiber blend.

Prices will vary depending on the information from 1 to 3. We will contact you back by e-mail for a quotation and the required period of time.

Reference price and delivery time

Reference price example: SHOKAY T-shirt (200g)

　　　　　　　Blue remake (indigo dyeing) fee: 6,000 yen

Time required ：About 2 months from receipt to delivery

Materials: Natural materials such as yak wool, cotton, etc. (The sewing threads of chemical fiber blends will not be dyed and the original color will remain.

　　　　　　　(Please note that the original color may remain on the sewing threads of chemical fiber blends.)

Inquiry: Email: office[at]dgbh.jp

　　　　　　　(*Please replace [at] with @ to prevent spam)

Five Advantages of Blue Remake (Indigo Dyeing)

Dyeing clothes again with indigo (especially "Hon-Ai Dyeing" using plant-derived ingredients) not only renews the color, but also adds practical functions to the fabric itself, greatly extending the life of the clothes.

1. antibacterial and deodorizing effects

Indigo contains ingredients that inhibit the growth of bacteria. This prevents the growth of bacteria even when sweating, thus preventing the development of unpleasant odors. This is the reason why indigo dyeing has been widely used for kendo wear and underwear since ancient times. 2.

(2) Reinforcing the fabric (making it stronger)

Indigo dye penetrates into the crevices of fibers and fixes, tightening the threads and making the fabric itself stronger. The fabric becomes more resistant to fraying and tearing, allowing you to wear your favorite clothes longer. 3.

3. insect and snake repellent effects

The scent and ingredients of indigo have a repellent effect that insects and snakes do not like. Since it can be expected to prevent insect damage while stored in a wardrobe, people in the past used to dye their precious kimonos with indigo for storage. A synergistic effect is also expected for insect repellency of yaknits.

4. ultraviolet ray (UV)-cutting effect

Indigo dye has the property of absorbing ultraviolet rays. It protects the skin from sunlight, making it very suitable for dyeing T-shirts and blouses.

5. can hide and "regenerate" stains and spots

Clothes that can no longer be worn due to yellowing, spilled food stains, or fading from sun exposure can be dyed over with a darker indigo color to make the stains less noticeable. Clothes that were to be thrown away will be beautifully revived as clothes with a depth deeper than that of new clothes.

Past DGBH projects supporting indigo-dyeing culture

◆Project (1) VOGUE x Ai Workshop (2008)

A design project to make products made by people with disabilities more attractive was planned with VOGUE in 2008. With the cooperation of jewelry designer Joaquin Berao, indigo-dyed T-shirts were produced at the Ai Workshop (now "Factory Ai") in Setagaya, Tokyo. This is a pioneering collaboration at the intersection of the fashion world and social business.

DGBH project: indigo dyed collaboration item with Joaquin Bellao

◆Project (2): Collaboration with Indigo artist Tatz Miki

Collaboration project with Indigo artist Tatz Miki for SHOKAY's 100% Yak shawls.

DGBH project: Collaboration shawl with Indigo artist Tatz Miki

Clothes that cannot be thrown away always have memories and attachments. If those items are revived beautifully by indigo dyeing, and even added functions such as antibacterial, mothproof, and UV protection - there is no more sustainable and enriching experience than this. We want to bring the power of indigo dyeing, a traditional Japanese craft, to SHOKAY customers. We also want to support the indigo dyeing culture of Hokkaido and the work of the people who are responsible for it together."

- Tamiko Hayashi, Representative of SHOKAY and DGBH

About SHOKAY

SHOKAY is a social business founded in 2006 by two female students studying international cooperation at Harvard University's Kennedy School of Government, with the aim of solving poverty issues among the Tibetan people. As a pioneer of ethical knitwear, their founding story was published in the book "Sekai wo Chan Kaeru Oshigoto" (Kodansha, 2010).

Only 100g of yak hair is harvested from one cow per year, making it a rare material. It is said to retain heat better than cashmere, has excellent breathability and flexibility, and is resistant to pilling. The company produces and sells high-quality knit products and yarns while ensuring traceability. The brand contributes to the achievement of 12 of the 17 UN SDGs.

URL: http://shokay.jp

About DGBH

In 2010, DGBH (DoGood, BeHappy!), a one-year limited select store that proposes ethical lifestyles centered on SHOKAY, was produced at Omotesando Hills. Since then, she has developed a wide range of businesses, including seminars, travel planning and management, product planning and development, and content creation, based on the concept of "living a happy life while enjoying a mindful lifestyle. She is currently writing a series of articles in NOTE on the theme of "Happy Closet - ABC of Mindful Style" from the viewpoint of regenerative fashion that enriches and revitalizes the mind and life, and how to create a happy closet where clothes invite good fortune.

URL: https://note.com/dgbh/m/m43a5d530f1fc

Company Profile

Company name: Doubletree, Inc.

Location: Chuo-ku, Sapporo, Hokkaido

Representative Director: Tamiko Hayashi

Establishment : July 8, 2008

Main Business: (1) Sole distributor of ethical yak material brand SHOKAY in Japan

　　　　　　(2)Content planning and production business "DGBH (DoGood, BeHappy!)

　　　　　　Operation of seminars and travel planning under the theme of "Mindful Style × Happy Closet", product development, and content production.

　　　　　　DGBH operates seminars and travel planning, develops products, produces contents and disseminates information under the theme of "Mindful Style × Happy Closet".

　　　　　　(3) Vacation and vacation house business

　　　　　　We are developing "Okusasu Cottage," a cottage for rent in Niseko Town, Hokkaido, that combines forest therapy and retreats.

　　　　　　(3) Vacation/Working house business: "Okusuri Farm" (in preparation), a cottage for rent in Niseko Town, Hokkaido, that combines forest therapy and retreat.

Profile of Representative Director Tamiko Hayashi

After working for a foreign entertainment company, a publisher of VOGUE NIPPON, and in PR for European and American fashion brands, she established the NPO "Social Concierge" in 2007. She has practiced yoga and meditation for over 30 years and has completed the Tatsumura Yoga for Health Teacher Training Course. She is certified as a forest therapy guide in the United States. She has also completed the "Forest Medical Trainer" training course certified by Shinano-cho, Nagano Prefecture, and is a member of the Shinano-cho Forest Therapy Study Group "Hitotsuki no Kai". Currently, she is preparing "Okusuri Farm," a one-room retreat cottage offering forest therapy programs in Niseko Town, Hokkaido. On her Instagram page, she shares her daily life in Hokkaido, living in Sapporo and Niseko.

URL : https://www.instagram.com/tamikohayashi/

Instagram: @tamikohayashi

Please contact us in advance when reprinting or quoting the content or photos in this release, noting "Doubletree, Inc." as the source.