Niseko forest becomes a shawl. SHOKAY × DGBH Forest Dyed Shawl" Mother's Day Campaign until May 5

SHOKAY, DGBH (Doubletree, Inc.) (Head office: Sapporo, Hokkaido; Representative Director: Tamiko Hayashi) will hold a special Mother's Day campaign for the "Mori Dyeing Shawl," which was created through a collaborative project between the regenerative knitwear brand "SHOKAY" and the content planning and production business "DGBH (DoGood, BeHappy!)" using dyes from Hokkaido forest plants and trees. Shawl" using dyes from Hokkaido's forests and trees, will be held from March 24, 2026 (Tuesday) to May 5, 2026 (Tuesday, Children's Day). DGBH original gift wrapping will be offered free of charge to those who purchase from the SHOKAY Yahoo online store during the campaign period! How about a "Shawl Connected to the Forest" gift for your precious mother, made of high-quality yak shawl and dyed with the blessings of the forest, such as birch, mugwort, and mountain cherry blossoms from Niseko Town, Hokkaido?

Mori Dyed Shawl" dyed with wild cherry blossoms, white birch, and mugwort

Forest-dyed shawl (mountain cherry pink)

Gift box made of Abies sachalinensis wood from Hokkaido and wild cherry blossom shawl

Outline of the "Mori Dyeing Shawl" Project

Closet to Forest" was born from the wish that the closet would become a door to the forest. The shawl is not just a fashion item, but also a new form of circulation, "nurturing the forest by wearing it".

○In cooperation with a forest conservation group, we are planning to hold a hands-on event to collect dyes from the field.

A portion of the proceeds will be returned to the forest conservation organization.

The dyeing process will be carried out in cooperation with "Tsuyakin" in Gifu Prefecture, which has an established reputation as a sustainable dyestuff factory.

The shawls are made of yak hair from ethical brand SHOKAY, which is also involved in an environmental restoration project on the Tibetan plateau.

A special gift box is available for the forest-dyed shawls to be given to your loved ones! The special wooden box is made of Abies sachalinensis from Hokkaido and the insect-proof wood block was completed with the cooperation of Sanwa Seibako from Shiraoi-cho, Hokkaido! The insect-proof wood block can be used as a photo stand or message stand.

#Mori Dyed Shawl #Mother's Day Gift #Ethical Fashion #Yak Wool #Hokkaido #Plant Dyeing #Sustainable

Outline of the "Forest Dyed Shawl" Project

Closet to Forest" - If your closet becomes a door to the forest...

This project is not limited to the mere sale of fashion items, but proposes a new form of circulation: nurturing forests by wearing them.

<Features and Initiatives: Details

Cooperation with forest preservation: We plan to hold a hands-on event to collect dyes from the fields of a forest preservation organization with which we have a tie-up. A portion of the proceeds will be returned to the forest conservation organization.

Dyeing partner: Collaboration with "Tsuyakin" in Gifu Prefecture, which has an established reputation as a sustainable dyestuff factory. The dyeing process is designed to minimize environmental impact.

Commitment to materials: 100% yak hair from ethical brand SHOKAY, which is also involved in environmental restoration projects on the Tibetan Plateau, is used.

Hokkaido gift box: A custom-made wooden box made of Abies sachalinensis from Hokkaido and an insect-proof wood block were completed in cooperation with Sanwa Seibako of Shiraoi-cho, Hokkaido. The insect-proof wood block can be used as a photo stand or message stand.

Mori Dyeing Color Development (Phase 1)

The blessings of the forests of Niseko Town, Hokkaido, are used as dyes. Enjoy the delicate colors created by nature.

Shirakaba

mugwort

Cherry blossoms in the mountains

SHOKAY forest dyed shawl (birch yellow)

Shawl (Yomogi Green)

Forest Dyed Shawl (Wild Cherry Blossom Pink)

＜Shirakaba branches

Shirakaba Yellow: https://store.shopping.yahoo.co.jp/shokay/mr-yn-sk-100.html

<Yomogi leaves

Yomogi green: https://store.shopping.yahoo.co.jp/shokay/mr-yn-yg-100.html

<Branches of wild cherry blossoms

Yamazakura pink beige: https://store.shopping.yahoo.co.jp/shokay/mr-yn-ys-100.html

Product Information

Product name: SHOKAY Mori-dyed shawl

Product information: Material: 100% yak hair / Size: 100 x 200 cm / Price: 36,000 yen (excluding tax)

Product description: Because it is comfortable, smooth, warm, and breathable,

　　　　　Can be worn in all seasons. This shawl is made of yak with the marvelous warmth and,

　　　　　This shawl is a special item that simultaneously combines the incredible warmth of yak and the serene colors of Japanese forests.

Sales : SHOKAY Yahoo Online Shop

　　　　　( https://store.shopping.yahoo.co.jp/shokay/ )

SHOKAY Yak Shawl 7 features

1. superior warmth retention (superior to cashmere)

Yak hair is approximately 10-15% warmer than cashmere of the same weight. The natural insulating layer, which is necessary for survival in extremely cold environments such as the Himalayas, where temperatures can reach minus 40 degrees Celsius, provides high heat retention without allowing body heat to escape. 2.

2. high moisture permeability and breathability

With approximately 1.5 times higher air permeability than cashmere, this fabric allows excess heat and moisture to escape from the body. It is comfortable even in environments with temperature differences between indoors and outdoors. 3.

3. natural antibacterial and deodorizing effect

Yak fibers have natural properties that inhibit the growth of odor-causing bacteria. It is easy to keep clean without frequent washing, making it suitable for daily use.

4. amazing softness

Only the particularly soft undercoat (laying hair) is used. It has a delicate texture similar to cashmere, with almost none of the prickliness characteristic of wool. 5.

5. high durability and elasticity

More resistant to abrasion than cashmere, and tends to be less prone to pilling. Its natural elasticity prevents it from losing its shape, making it suitable for long-lasting use.

6. sustainability

Cashmere goats have long tongues, which tend to uproot the grass and cause desertification, while yaks have short tongues and eat only the upper part of the grass, causing less damage to the ecosystem. This model embodies a sustainable grazing model. 7.

7. part of the proceeds go to the Tibetan Plateau Environmental Restoration Project

SHOKAY is involved in a project to prevent desertification of the Tibetan Plateau in Sichuan Province. The project introduces a regeneration method that utilizes the natural order of things: after sowing locally produced seeds, a herd of yaks graze the land, and when the yaks step on the seeds, they settle in the soil, and the dung becomes fertilizer, making the land more fertile. The project supports a system that enables local Tibetan youth to protect the land and work independently.

Forest Dyed Shawl" Mother's Day Special Campaign

Mother's Day Campaign Period: March 24, 2026 (Tuesday) - May 5, 2026 (Tuesday, Children's Day)

Benefit: Free DGBH original gift wrapping (3-piece set)

　　　(1)Organic canvas tote gift bag

　　　(2)Gift box (square) made of Abies sachalinensis from Hokkaido

　　　(3)Insect-proof wood block (doubles as a photo stand)

Hokkaido Abies sachalinensis gift box and wood block

Hokkaido Abies sachalinensis gift box and organic cotton tote gift bag

Hokkaido Abies sachalinensis wood block

About SHOKAY

SHOKAY is a social business founded in 2006 by two female students studying international cooperation at Harvard University's Kennedy School of Government, with the aim of solving poverty among the Tibetan people. As a pioneer of ethical knitwear, their founding story was published in the book "Sekai wo Changeru Oshigoto" (Kodansha, 2010).

Only 100g of yak hair is harvested from one cow per year, making it a rare material. It is said to retain heat better than cashmere, has excellent breathability and flexibility, and is resistant to pilling. The company produces and sells high-quality knit products and yarns while ensuring traceability. The brand contributes to the achievement of 12 of the 17 UN SDGs.

URL: http://shokay.jp

About DGBH

In 2010, DGBH produced "DGBH (DoGood, BeHappy!)," a one-year limited store at Omotesando Hills that proposes an ethical lifestyle. Since then, he has been involved in seminars, travel planning and management, product planning and development, and content planning and production under the concept of "living a happy life while enjoying a mindful and sustainable lifestyle. Happy Closet: The ABCs of Mindful Style," a series of articles on NOTE that offers a mindful fashion perspective.

URL: https://note.com/dgbh/m/m43a5d530f1fc

■Company Profile

Company name: Doubletree, Inc.

Location: Chuo-ku, Sapporo, Hokkaido

Representative Director: Tamiko Hayashi

Establishment : July 8, 2008

Main Business: (1) Sole distributor of ethical yak material brand SHOKAY in Japan

　　　　　　(2)Content planning and production business "DGBH (DoGood, BeHappy!)

　　　　　　Operation of seminars and travel plans under the theme of "Mindful Style × Happy Closet," product development, and content production.

　　　　　　DGBH operates seminars and travel planning, develops products, produces contents and disseminates information under the theme of "Mindful Style × Happy Closet".

　　　　　　(3) Vacation and vacation house business

　　　　　　We are developing "Okusasu Cottage," a cottage for rent in Niseko Town, Hokkaido, that combines forest therapy and retreats.

　　　　　　(3) Vacation/Working house business: "Okusuri Farm" (in preparation), a cottage for rent in Niseko Town, Hokkaido, that combines forest therapy and retreat.

Profile of Representative Director Tamiko Hayashi

After working for a foreign entertainment company, a publisher of VOGUE NIPPON, and a public relations agency for fashion brands in the U.S. and Europe, she has been running a non-profit organization "Social Concierge" for 10 years since 2007. Certified as a forest therapy guide in the United States. Completed the "Forest Medical Trainer" training course approved by Shinano-cho, Nagano Prefecture. Member of Shinano-cho Forest Therapy Study Group "Hitotsuki no Kai". Currently preparing to open "Okusuri Farm," a one-room retreat cottage offering forest therapy programs in Niseko-cho, Hokkaido. She is currently sharing her life in Sapporo and Niseko, Hokkaido on her Instagram.

URL: https://www.instagram.com/tamikohayashi/

Instagram: @tamikohayashi

When reprinting or quoting the content or photos in this release, please contact us in advance and credit Doubletree, Inc. as the source.