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Atami Bataan Seasonal flavor with a refreshingly bitter aroma of Shizuoka matcha green tea Atami Bataa Anpan Matcha" and "Bataa Andorayaki [Matcha]" will go on sale on Saturday, March 7! The "Atami Bataa Anpan Matcha" and "Bataa Andorayaki [Matcha]" will go on sale on March 7 (Sat)!

~And also "Atami Bataa Anpan Manju", a popular souvenir, The popular souvenir "Atami Bataa Anpan Manju" is now available in "Matcha" (green tea) for a limited season! ~~ "Atami Bataa Anpan Manju", a popular souvenir item

株式会社フジノネ

 Mataichi An Atami Bataan (Atami City, Shizuoka Prefecture), a specialty store specializing in sweet bean paste and butter, will launch three seasonal products, "Atami Bataan Pan Pan Matcha", "Bataan Andorayaki [Matcha]", and "Atami Bataan Pan Manju Matcha", in time for the bright and fresh spring weather in Shizuoka. The products will go on sale on Saturday, March 7, 2026. The bittersweet and refreshing flavor and aroma of Shizuoka matcha green tea enhances Mataichian's sweet bean paste and butter cream to create a deep and rich taste. Please enjoy the unique taste of this season.

[Official] https://www.atami-butter-an.com/

[Mail order] https://atami-butter-an.shop-pro.jp/


“ほろ苦くさわやかな静岡抹茶” がテーマの季節限定3商品が登場!

Three seasonal products with the theme of "bittersweet and refreshing Shizuoka matcha green tea" are now available!


Shizuoka matcha green tea is added to red bean paste and butter to create a taste unique to this season!

 Atami Bataan, a sweet store specializing in anko (red bean paste) and butter, was opened in August 2021 in collaboration with Mataichi An, a long-established Japanese-style confectionery store that has represented Shizuoka since its establishment in 1871. The shop's many creative sweets, which combine homemade red bean paste made from Hokkaido's Erimo azuki beans and mild butter, which Mataichi An has passed down for over 150 years, have been very well received by customers of all ages, especially the signature product, Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling a cumulative total of more than 1.45 million units (as of February 2026).

 From March 7, 2026 (Saturday), the "Atami Bataa Anpan Matcha" with a sweet and deep taste of Shizuoka matcha butter cream and Mataichi An's sweet bean paste, whipped cream, and white chocolate will be available under the theme of "bitter and refreshing Shizuoka matcha", The "Atami Bataa Anpan Manju Matcha" with a refreshing aroma of Shizuoka matcha green tea in the an-butter is available for a limited season only. These seasonal products with a refreshing taste of spring, which is typical of Shizuoka, Japan's No.1 tea producing region, will bring you a relaxing time with a cup of tea.



The product will be available from March 7 (Sat.)! Seasonal products made with refreshing, bittersweet Shizuoka matcha green tea

Atami Bataa Anpan Matcha (limited quantities available daily)

 You can enjoy the rich, bittersweet, aromatic butter cream of Shizuoka matcha green tea and the sweet, deep flavor of Mataichian's sweet bean paste. The sweet and deep flavor of Mataichian's sweet bean paste is refreshing until the very last bite.


<Product Outline> Product Name: Atami Batata

Product name: Atami Bataian Anpan Matcha

Date of sales launch: March 7, 2026 (Saturday)

Price: 580 yen per piece

Allergy:Dairy ingredients, eggs, wheat, soybeans, sesame


熱海ばたーあんパン抹茶 1個580円

Atami Bataa Anpan - Green powdered tea - 580 yen per piece


Bataa Andorayaki [Green tea] (limited quantities available daily)

 The sweet, fluffy whipped cream and white chocolate topping are combined with the bitterness of Shizuoka matcha green tea for an exquisite aftertaste.


<Outline of the product

Product name: Bataa Andorayaki [Matcha green tea

Date of sales launch: March 7, 2026 (Saturday)

Price: 550 yen per piece

Allergy: Eggs, wheat, milk ingredients, yams, soybeans


ばたーあんどら焼き【抹茶】 1個550円

Bataa Andorayaki [Green tea] 550 yen per piece


Atami Bataa Anpan Manju Matcha

 Shizuoka matcha green tea is kneaded into the bread-like bun dough, and Mataichian's signature sweet bean paste and butter are wrapped and baked. The top is topped with black sesame seeds to enhance the aroma of the matcha green tea. This seasonal Atami Bataian bun bun with melt-in-your-mouth an-butter and the refreshing aroma of Shizuoka matcha green tea is available only in Atami.


<Product Outline> Product Name: Atami Batata Anpanmanju

Product name: Atami Bataa Anpan Manju Matcha green tea

Product name: Atami Bataa Anpanpan Manju Matcha (powdered green tea)

Price: 300 yen per piece, 990 yen for a set of 3, 1,900 yen for a set of 6 (3 red beans and 3 green tea)

Allergy: milk, wheat, eggs, soybeans, sesame


熱海ばたーあんパンまんじゅう抹茶 1個300円、3個入990円、6個入1,900円

Atami Bataa Anpan Manju (sweet bun bun with red bean paste): 300 yen per bun, 990 yen for 3 buns, 1,900 yen for 6 buns


What is Atami's specialty "Atami Bataa Anpan"?

~Anko (red bean paste) is stuffed into the buns. Melt-in-your-mouth butter

 Cumulative sales exceed 1.45 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichian's sweet bean paste and rich butter cream with a nostalgic flavor.


<Outline of the product

Product name: Atami Bataian Anpan

Price: 430 yen per piece

Allergy:Dairy ingredients, eggs, wheat, soybeans

All prices include tax.


熱海ばたーあんパン 1個430円

Atami Bataa Anpan 430 yen per piece


What is Mataichi An's Atami Bataa Anpan?

~The Atami Bataian is a sweet blend of Japanese and Western sweets made with homemade red bean paste and butter that has been passed down from Mataichian for more than 150 years.


 In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.


又一庵謹製 熱海ばたーあん 外観

Mataichian Atami Bataian Appearance


Store Name : Mataichian Kinsen Atami Bataan

Outline : Specializing in take-out sweets and souvenirs

Location : 5-11 Tawaramoto-cho, Atami City, 413-0011

Access : 2 minutes walk from JR Atami Station

Access : 2 minutes walk from JR Atami Station

Business hours: 10:00 - 18:00, open year-round

Official website: https://www.atami-butter-an.com

Mail order : https://atami-butter-an.shop-pro.jp/



Company Profile

Company Name : Fusinone Co.

Location : 777 Shimotaga, Atami, Shizuoka, 413-0102 Japan

Representative: Takahito Kawakoshi, President and Representative Director

Establishment: October 2007

Business description: Planning, development, wholesale, sales, and quality control of brand-name products

       Development and operation of brand stores

       Planning, development, wholesale and sales of tourism products

Capital : 15 million yen

URL : https://www.fujinone.co.jp

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