Tohoku Spirit Beer Project New beer brewed this year at Iwate Kura Beer for 3.11

The "Tohoku Spirit Beer Project" was held again this year, with 15 craft breweries from the Tohoku region, centering on Iwate Kura Brewery (operated by Se Ureshino-Ichi Sake Brewery, located in Ichinoseki City, Iwate Prefecture), Kirin Brewery Sendai Factory, and Spring Valley Brewery cooperating to exchange technologies and create new beer. As the 22nd Tohoku Spirit Beer Project, 16 participating companies will brew beer using the same recipe and scientifically analyze it to improve their techniques.

The finished beer will be served at Spring Valley Brewery Tokyo and other beer pubs nationwide, and will also be sold in bottles and cans from each company.

Tohoku Soul Beer IPL

Tohoku Spirit Beer Project: https://www.facebook.com/tohokubeerproject/

What is the Tohoku Spirit Beer Project?

The Tohoku Spirit Beer Project was launched in November 2011. We received support and encouragement from many customers at the time of the disaster. We thought of what we could do to return the support by improving the quality of our beer and making it better. So, brewers in Tohoku, who are usually rivals with each other, got together to share their skills and brew beer together. Initially, three breweries (Iwate Iwate Kura Beer, Akita Akita Beer, and Michinoku Fukushima Road Beer) hosted the event, but the number of participants has increased over the years, and this time 16 breweries are cooperating. In addition, since November 2017, Kirin Beer Sendai Brewery and Spring Valley Brewery had also joined the program and held study sessions to improve each other's technology more deeply with a support system for analysis, etc.

Once a year, we will offer this technology with the same recipe to return the quality to the many people who supported us after the disaster.

2. contents of the 22nd Tohoku Spirit Beer Project

Usually, the Tohoku Spirit Beer Project gathers at one brewery in Tohoku, where breweries decide on a theme, discuss the technology, and brew the beer. This time, 16 participating breweries will brew beer with the same recipe. The beer will be scientifically analyzed by Kirin Brewery to improve the technology. The finished beer will be served at Spring Valley Brewery Tokyo and other beer pubs nationwide.

[Future plans

The finished beers will be served at Craft Beer Serverland Akasaka-mitsuke in Akasaka-mitsuke, Tokyo, on March 8, where 16 companies will open their beers and hold a social event with their customers.

On March 24th, a discussion will be held at the Sendai factory of Kirin Brewery to further develop brewing techniques based on the results of the analysis.

Participating breweries

Iwate Kura Beer (Iwate), Tono Beer Zumona (Iwate), NOYMONDBREWING (Iwate), HOPDOGBREWING (Akita), Akuta Akura Beer (Akita), Tazawako Beer (Akita)

Hotarubi Brewery (Aomori), OIRASEBEER (Aomori)

Yonezawa Jacks Brewery (Yamagata)

Ishinomaki Hop Works (Miyagi), Black Tide Brewing (Miyagi), Hope Hill Brewery (Miyagi)

Michinoku Fukushima Road Beer (Fukushima), Handa Ginzan Brewery (Fukushima), Hop Japan (Fukushima)

Spring Valley Brewery (Tokyo)

About the beers to be brewed

Tohoku Soul-like IPl, a clean, easy-drinking beer with a large amount of hops and a gorgeous aroma, using Shinarara lager yeast. This time, the same beer recipe will be brewed by 16 brewers in different facilities, allowing visitors to experience the brewery's unique characteristics and attention to detail in the brewing process.

■Company Profile

Company name: Se Ureshinoichi Brewery Co.

Representative: Ko Sato, President and Representative Director

Location: 5-42 Tamura-cho, Ichinoseki, Iwate 021-0885

Establishment: May 1918

Capital: 88 million yen

Business : Brewing of sake and beer

URL ： http://www.sekinoichi.co.jp/

Established in 1918. In 1996, the company launched the Iwate Kura Beer brand and expanded into beer brewing. Always challenging himself to brew new styles of beer, in 2016 his Japanese Herbal Ale Sansho, a Japanese style beer with sansho (Japanese pepper), won the Grand Prix at the "Japanese Craft Beer to Tell the World About" competition. In addition, their black beer "Sanriku Hirota Bay Oyster Stout", made with Sanriku oysters, won the World Beer Cup, and many of their beers have been recognized around the world. Although a microbrewery, we currently export to the United States, the United Kingdom, Singapore, Taiwan, Korea, and other countries.