BESV JAPAN Announces "Spring NEW CYCLE Campaign" Covering All 23 Models of e-Bikes and Electric-Assist Bicycles (Feb 21 – Apr 19, 2026)

SHIBUYA, TOKYO – BESV JAPAN, the leading provider of next-generation premium e-bikes, is proud to announce the "Spring NEW CYCLE Campaign" starting February 21, 2026. This limited-time program is designed to meet the surging demand for e-bikes during the spring season as people transition into new lifestyles and commuting routines.

BESV Spring Campaign MV

The campaign covers a total of 23 models across three iconic brands: BESV, SMALO, and Votani. In an unprecedented move, customers can benefit from both discounted accessory sets and special pricing on 12 selected outlet models, including the fan-favorite PSA1 and the urban-versatile Votani H3.

▼ Campaign Overview ▼

Period: February 21, 2026 (Sat) – April 19, 2026 (Sun)

Eligible Models: All 23 models from BESV, Votani, and SMALO (including outlet stock)

Available at: Authorized dealers nationwide

Campaign Page: https://besv.jp/besv-amazing-campaign/

Options available: Total 29 options

※Only one accessory set per new bike purchase. Contents of the set cannot be modified.

※New outlet models are also eligible for this campaign.

Option Campaign

▼ Key Accessory Set Examples (Tax Incl.) ▼

【BESV】 PS series front/rear fender and rear carrier set

　15,730 yen → 10,000 yen

【BESV】PSF1 wheeled transportation set (rear carrier, wheeled transportation bag and shoulder belt)

　18,810 yen → 10,000 yen

【BESV】TRX1.3 front and rear fender, rear carrier and stand set

　26,200 yen → 10,000 yen

【Votani】Special basket + display cover set

　9,680 yen → 5,000 yen

【Votani】Basket, stand, and display cover set for Q3

　14,080 yen → 10,000 yen

【SMALO】 Rear carrier for PX2

　7,590 yen → 5,000 yen

Option Campaign Set List

Outlet Sale

▼ About Curated Outlet Models ▼

A total of 12 selected models are available at special promotional prices.These offers are available while stocks last with limited availability.

▼ Featured Outlet Models (Tax Incl.) ▼

BESV PSA1 238,000 yen → 199,800 yen

BESV PSF1 298,000 yen→229,800 yen

BESV JG1 348,000 yen → 279,800 yen

Votani H3 168,000 yen → 139,800 yen

Main outlet models

View more outlet models here: https://besv.jp/products/outlet/

*Outlet models will continue to be available at the same promotional price after the campaign ends, subject to stock availability.

Brand Introduction

＜BESV＞

BESV

A premium e-bike brand that seamlessly blends sophisticated design with advanced technology. BESV offers a diverse lineup, including the iconic PS Series, the adventure-ready J Series, the elegant CF Series, and the high-performance TR Series.

The latest models, PSA2 and PSF2, feature the "Learning Smart Mode"—a breakthrough evolution of BESV’s proprietary Smart Mode. By utilizing AI to analyze riding data, the system optimizes assist control based on the rider's unique style and terrain. It is a next-generation e-bike that evolves with you, becoming more personalized and intuitive the more you ride.

＜Votani＞

Votani

Votani is an entry-level brand that focuses on ease of handling and everyday use.

With a front-wheel motor and internal gear shift, it is ideal for commuting and city riding.

The metallic blue and metallic green versions of the popular H3 model are available at a special outlet price of 139,800 yen (tax included) while supplies last.

＜SMALO＞

SMALO

Next-generation smart e-bike equipped with AI driving system and IoT.

It offers a new driving experience with automatic assist control and automatic 7-speed shifting.

In addition to the Connected Series equipped with GPS and 4G communication, the SE Series was newly rolled out this spring. While maintaining the high performance of AI-controlled driving, the SE series is expanding its lineup as a model that is more accessible to customers.

Company Profile

Company name: BESV JAPAN Co.

Representative: Toshiaki Sawayama, President

Location: SG Building, 2-19-9 Ebisu-Nishi, Shibuya-ku, Tokyo 150-0021, Japan

Establishment ： April 2017

Business : Import and sales of electrically power assisted bicycles

Capital ： 50 million yen

URL ： https://besv.jp/