Pushing the limits of posting. 100% household coverage and "island posting," which utilizes commercial shipping routes and "island area posting" utilizing private shipping routes.

Posting Service Co. (headquartered in Nagoya City, Aichi Prefecture; hereinafter "the Company") has officially launched two innovative new services: "100% complete coverage and high-density distribution," which completely eliminates "physical blank spots" that cannot be reached by conventional advertising media or general posting, and "island posting," which covers inhabited islands that are accessible by private transportation. This service has already been launched for pre-election candidates.

This service has already been used by many candidates and incumbents to distribute activity reports (PR papers) prior to elections, and is a last mile solution that strongly supports "equal information dissemination to all residents" in the political, administrative, and infrastructure fields.

Posting Service Inc.

1.[Background: Identity of the "lost 25%" in information transmission

In today's Japan, the common practice of "delivering information equally to all households" has become a more difficult task than ever before. Behind this lies the decline of the existing media and the structural problems faced by the distribution and posting industry.

■ Limitations of "insert advertising" due to a sharp decline in newspaper subscriptions

Newspaper inserts, once the mainstay of local information, are rapidly losing their reach as newspaper subscription rates decline. Needless to say, surveys by the Japan Newspaper Publishers Association (JNPA) show that the subscription rate has dropped significantly, especially in urban areas, among young people, and among single-person households. In some areas, less than 50% of all households subscribe to newspapers. For this "non-newspaper-reading segment," there is an "information vacuum" that is impossible to approach physically using the conventional newspaper inserts method.

The "efficiency barrier" of conventional mailings

Posting services, which have emerged as an alternative to newspaper inserts, are by no means a panacea. The coverage rate of households offered by ordinary posting companies is generally only 70% to 75%. This is due to an overemphasis on distribution "efficiency" (cost performance), which has led to the exclusion of the following properties, either intentionally or due to operational limitations

Geographic and physical factors:

Mountainous areas, steep slopes, depopulated areas with few streetlights, and complicated back alleys.

Architectural structural factors:

Large auto-locking condominiums, houses located at the end of private roads, areas with few units and long travel distances.

Administrative risk aversion:

Difficult distribution areas that distributors tend to avoid, areas with a history of complaints in the past (excessive avoidance).

We are convinced that this "truncated 25%" is where the real value lies that companies and politicians should deliver, and have developed a unique execution system to fill the void.

Posting Service, Inc.

2.[New Service: Advantages of 100% Household Coverage "Ultra High Density Distribution

The "100% Complete Household Coverage, High Density Distribution" service is a service that absolutely aims to "deliver to every place where there is a residence," completely overturning the conventional wisdom of posting, which is to "distribute to the places where it is easy to distribute.

■ Complete synchronization of high-precision residential map data with the field

Based on the most precise residential map data and GIS (Geographic Information System) in Japan, we list all buildings in the target area one by one. Our distribution staff compares this detailed data with the site, and mails mailboxes not only to single houses, but also to small apartments, houses at the end of driveways, and residences in commercial and industrial buildings. In this process, vacant or demolished properties are excluded in real time to ensure that highly accurate "live occupancy data" is continually updated.

■Strategic approach and compliance to difficult-to-distribute properties

We position areas that are avoided by the average distributor as "inefficient" as our "most important areas of attack.

Auto-locked properties:

We pursue permission for distribution by legitimate means through appropriate greetings to the management company and superintendent and explanation of the purpose (especially for public political activity reports, etc.), rather than by posting in the dark.

High-density alleyways/populated areas:

Through precise route design using a combination of light vehicles, bicycles, and on foot, we cover areas that are difficult for vehicles to enter completely.

■Thorough evidence management

GPS Tracking System All distributors carry high-performance GPS loggers to record their movement trajectories down to the second. By visualizing which alleys they enter and which buildings they stop in front of, the accuracy of on-site distribution is enhanced to the utmost limit. *Submission of a distribution certification report based on GPS log data eliminates concerns about distribution omissions (detailed data disclosure is optional).

3.[New Service: "Island Area Posting" utilizing commercial routes

Japan is a country consisting of more than 6,000 islands, yet posting to island areas has been considered virtually "impossible" due to "logistical disconnects" and "cost barriers.

A network that transforms "unreachable islands" into "reachable islands

We have established a unique posting system for inhabited islands that are accessible by liner boats, ferryboats, and other forms of private transportation. Until now, information distribution to remote islands has been limited to the expensive mail (DM) method, which costs nearly 100 yen per mail piece, but by utilizing our network, we can distribute information to all households at a lower cost and in a friendly manner as a "member of the community.

Significance as "social infrastructure" of island distribution

Compared to urban areas, residents of remote islands tend to have limited information options and speed. Delivering physical information (flyers and pamphlets) to these areas means more than just advertising. Providing voters living on the islands with equal access to materials to help them make the right decisions, especially with regard to disaster prevention information, changes in government services, and the communication of each candidate's policies in elections, is essential for maintaining fairness in the community.

Comparison

4.[Reasons for being chosen by politicians and prospective candidates: Trust that responds to the weight of one's vote].

Politicians who have used this service in the past have given high marks to the service, especially in terms of "equality of information" and "sincerity to the support base.

No one is left out" activity reports:

For voters, activity reports are an important point of contact with legislators. A situation in which a constituent receives a report at his/her neighbor's house but not at ours gives the impression that he/she has been "forgotten" by the constituent, which can weaken the support base. Our 100% distribution physically proves our political stance of valuing all voters.

Strong reach to non-newspaper subscribers (young, single-person households):

They do not subscribe to newspapers as much as the working-age population, and on the other hand, they are looking for "political information for themselves. Ensuring that policies are delivered to the condominiums and apartments where they live and providing equal opportunities for political participation is directly related to improving the quality of democracy.

Respect for voters in island and depopulated areas:

The fact that a voter "came all the way to the island to deliver information" has a strong impact on voters in island areas. Our door-to-door delivery of information via private transportation is a message of sincerity and helps build a strong relationship of trust. 5.

5.[Dramatic improvement in cost effectiveness (ROI): Creation of value beyond the unit price].

Compared to regular posting, "100% distribution" and "island distribution" have a higher distribution cost (unit price). However, the final cost-effectiveness (ROI) far exceeds that of regular distribution.

■ Reaching the "Blue Ocean" and response rate

The area reached by regular posting (75% coverage) is a "red ocean" where flyers from competitors and major companies are also piling up. On the other hand, the "remaining 25%" or "island areas" that we cover are the "Blue Ocean" where information inflow is extremely limited. Because the contents of mailboxes are scarce, the probability that a single flyer will catch the eye and be read increases dramatically, resulting in a much lower cost per response acquisition (CPA).

Once the "saturation point" of awareness is exceeded and information penetrates beyond a certain number (threshold) in an area that dominates the region, awareness explodes. The "saturation point" of recognition, which could not be reached with a "75%" distribution, was surpassed by the overwhelming comprehensiveness of a "100%" distribution. This creates an environment in which local residents are likely to talk about it (buzz state), maximizing the word-of-mouth effect. 6.

6.[Pursuit of operational transparency and reliability

In order to deliver "peace of mind" to our clients, we thoroughly adhere to the following three pillars

Advanced staff training and ethics:

Since we handle matters for politicians and local governments, we thoroughly instruct our distribution staff on their appearance, manners, and compliance with properties where distribution is prohibited. Our staff members are not mere workers, but walk around the community as the "face" of our clients.

Thorough investigation of undistributed properties and clarification of the reasons:

For each property where it was physically impossible to mail (e.g., under demolition, mailboxes blocked, strictly off-limits, etc.), we document the reasons for this. This information is fed back as a "Distribution Impossibility List" that can be utilized in the next campaign and PR strategy.

Real-time progress management system:

The status of the field is instantly shared. This system enables flexible and reliable progress, such as sudden schedule changes or concentration of personnel in specific priority areas. 7.

7.[Future Prospects: As an Infrastructure to Deliver Information to Every Corner of Japan

Through the provision of this service, Posting Service Inc. aims to evolve from a mere advertising company to an "information distribution infrastructure that supports local communities. In this age of accelerating digitalization, fake news, and muddled information, the power of paper media that remains in our hands and the value of faithful delivery by human feet are being reevaluated.

From our base in Nagoya City, Aichi Prefecture, and Tokyo, we travel across the country and to the islands we reach when we are swept away by the waves. We will contribute to the "democratization of information" in Japan by acting as a bridge between those who have thoughts to convey and all residents who are waiting for information.