Waterless formula, not a drop of water is added Washing face in only 45 seconds without lathering Pre-sale of "Morning Cream Wash" will start on January 15 (Thu.) at Makuake, a support purchase service.

2026.01.15 14:00

アユールトピア合同会社

Ayurtopia LLC (located in Niseko-cho, Abuta-gun, Hokkaido; President: Harumi Iizuka) will start pre-sales of "Photogenic Morning Cream Wash," a morning face wash cream that does not contain a drop of water, on the support purchase service "Makuake" from January 15, 2026 (Thursday). Against the backdrop of the recent increase in the number of people who simplify their morning face washing, we propose this product as a new face washing habit for busy mornings.

Support purchase service "Makuake" crowdfunding site

https://www.makuake.com/project/morning_creamwash/

もう水だけで洗う朝はもったいない

Is washing your face with just water in the morning really enough?

Background of development

Many people are too busy in the morning to spend time washing their face, and while many of them simplify their face washing, a large number of them lack confidence in their own skin. We designed a formula that does not contain a drop of water, the main ingredient in cosmetics, and does not rely on conventional preservatives such as parabens and phenoxyethanol. We recommend this product for people who are busy in the morning or who are concerned about a dry, tight feeling after washing their face. It was developed as a morning option that neither over-washes nor under-washes.

Features

従来の防腐剤を使用しない設計