Atami Pudding] Celebrating the New Year 2026! Lots of limited products from January 1, 2026!

Atami Pudding, a popular pudding specialty store in Atami (Location: Atami City, Shizuoka Prefecture; Operated by Fusinone Co., Ltd.), will celebrate the New Year with you at all its stores from January 1, 2026. The newest of the Atami puddings, "Kurumiya Station Store" will offer "FURUMAI SHIRUKO" free of charge (limited to 100 customers per day) for three days from January 1 (Thu.) to 3 (Sat.). At the same time, a set of two pieces (870 yen), available only at the Kurumiya Station Store, will be offered, which includes the store's limited edition "Mugikogashi Pudding" and the standard "Atami Pudding with Special Caramel Syrup". At the Drive-in Atami Pudding Shokudo, the only place in Atami Pudding where customers can also enjoy a meal, there is a "New Year's square pudding - with a Chinese zodiac sign in a square," a "Strawberry Daifuku pudding" with a large Daifuku on top, and a "New Year jumbo pudding" with New Year decorations on it that is as big as seven pieces of plate pudding. There are many menu items that can only be tasted here.

In addition, all Atami Pudding stores will sell products with a limited New Year's design, and all customers who spend more than 3,500 yen will receive a "Kaiun Kaba-san Netsuke" (*limited to 1,400), Atami Pudding's mascot. 2026 is the year of the horse. Before visiting the power spot Koromiya Shrine in the year 2026, we will offer a moment of healing with warm oshiruko (sweet red bean soup). After visiting the shrine, visitors can run around the Atami pudding stores to try the limited New Year's items and soak in the Atami hot springs on the way back home for a memorable day.

~ Fumai Shiruko, a special soup made exclusively at Raikyu Station Store to celebrate the New Year, and Atami Pudding Shokudo's limited menu items will be available~!

Only available here! ~ Products available only at the Laemiya Station Store.

～ A warm and healing moment to accompany you at the power spot! A warm and healing moment ~ ~ Only available at the Atami Pudding Shokudo!

The only Atami Pudding restaurant in the premises of Raingu Station, which opens at 8:30 a.m. during the three days of the New Year, sells "Mugikogashi Pudding" named after Koromiya Shrine, a popular power spot in Atami tourism, as a store exclusive product. At such a place filled with blessings, "FURUMAI SHIRUKO - with barley kogashi dumplings -" will be offered free of charge at the beginning of the New Year, limited to a total of 300 people for three days from Thursday, January 1, 2026. In addition, a "Lakimiya Station Store Limited 2-Piece Set" with products only available at the Lakimiya Station Store will also be on sale from the beginning of the year.

The set is limited to a total of 300 people! FURUMAI SHIRUKO - with barley dumplings

Oshiruko is a warm drink for cold winters. Oshiruko is a typical New Year's food served with sweetened red bean soup. The red color of the azuki beans is also meant to ward off evil spirits.

The oshiruko topped with a white rice dumpling sprinkled with barley kogashi at the Raingu Station Branch will bring you a healing moment.

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Date: Limited to three days from January 1 (Thursday) to 3 (Saturday), 2026

　　　　*Limited to 100 persons per day

Price: Free of charge

Fumai Shiruko - with barley dumplings - free of charge

◆Lakemiya Station store only!

The contents of the set includes two pieces: "Mugikogashi Pudding" only available at the Kurumiya Station Store and the standard "Atami Pudding with Special Caramel Syrup".

This New Year's season, we offer a set that allows you to enjoy both the limited and standard items at the same time.

Please note that the set contents are subject to change.

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Date of release: January 1 (Thursday) to January 4 (Sunday), 2026

　　　　　　*The sale will end as soon as the set is sold out.

Price ： 870 yen

Allergy：Dairy ingredients, eggs, gelatin, soybeans

Limited 2-piece set at Raingu Station store: 870 yen

You can only taste it here! ～ New Year's menu limited to the cafeteria

~ New Year's Eve menu is available only at the diner! ～ ～

Drive-in Atami Pudding Shokudo is the only restaurant that offers a meal menu, and from January 1, 2026 (Thursday), "Oshogatsu Masu Pudding - with zodiac sign Masu" with a limited New Year design in a Masu and "As if Strawberry Daifuku Pudding" with large Daifuku and fresh strawberries on top of our prized pudding will be available. The "New Year Jumbo Pudding" features a retro-flavored pudding topped with New Year's decorations, including plum blossoms, bamboo, and lion dances, along with Atami Pudding's mascot character, "Kaba-san Cookie".

◆Diner only! Oshogatsu Masu Pudding - with Chinese Zodiac Masu

Strawberry Daifuku is the first choice! This year's New Year's limited menu, with pudding and pancakes hidden under the tiramisu cream, is also available!

The "hippopotamus" peeking out from the bowl is a visual treat that makes you feel as if you are soaking in a bath.

You can also take home a limited edition Noon Year Masu for the year 2026.

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Release date: January 1, 2026 (Thursday) - * Will end as soon as it is gone.

Price: 1,800 yen

Allergy：Dairy ingredients, eggs, wheat, soybeans, gelatin

Oshogatsu Masu Pudding - with Chinese Zodiac Sign Masu - 1,800 yen

Oshogatsu Masu Pudding with Chinese Zodiac Signs - Tiramisu" (back)

　Classic pudding

Oshogatsu Masu Pudding with Chinese Zodiac Signs - Green Tea Tiramisu" (center)

　Matcha green tea pudding

Oshogatsu Masu Pudding - with Chinese Zodiac Signs - Strawberry Daifuku (front)

　Classic pudding

You can take the square home with you.

The squares can be taken home! Strawberry Daifuku Pudding

The pudding is "just like Kagamimochi (mirror-shaped rice cake)". Anko (red bean paste) and melted cream are topped with mochi gyuhi (sticky rice cake) and strawberry toppings! A sweet for those who want "both pudding and Daifuku!" This is a sweet for those who want both!

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Release date: January 1, 2026 (Thursday) - * Will end as soon as it is gone.

Price: 700 yen *Take-out available

Allergy：Dairy ingredients, eggs, gelatin

Strawberry Daifuku Pudding: 700 yen

◆Diner only! New Year Jumbo Pudding

The "Jumbo Platter Pudding" is now available in a New Year's version.

The motifs on the top are all lucky charms, including the well-known "hippopotamus" of Atami pudding.

Please enjoy the first jumbo pudding of the New Year with everyone!

(*The size is equivalent to 7 pieces of plate pudding.)

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Release date: January 1, 2026 (Thursday) - * Will end as soon as all the puddings are gone.

Price: 2,000 yen *Limited to 5 servings per day

Allergy：Dairy ingredients, eggs, wheat, gelatin, soybeans

New Year Jumbo Pudding 2,000 yen

Price : 2,000 yen *Same at all Atami Pudding stores! ～New Year's Day limited items

◆"Red and White Pudding

Red" symbolizes joy and vitality, and "white" symbolizes holiness, purity, and beginnings. For "Red", we have a gently melting "Strawberry Pudding" made with strawberry puree from Shizuoka Prefecture. A sweet and refreshing bite of strawberry pudding is served with berry sauce.

White" is a white custard pudding with plenty of fresh cream, white eggs, and the sweetness of wasanbon (a type of rice flour) that melts in an elegant way. The caramel sauce also contains wasanbon, making this a New Year's special pudding.

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Release date: January 1, 2026 (Thursday) - * Will be discontinued as soon as it is gone.

Price: 1,000 yen

Allergy：Dairy ingredients, gelatin, eggs

Red and white pudding: 1,000 yen

Limited to 1,400 pieces in total! Kaiun Kaba-san Netsuke" gift

Yellow is the color symbolizing money, fortune, happiness, and prosperity. It is the color of good fortune that improves the flow of money and attracts opportunities with positive energy. The yellow Kaba-san with "2026" on it will be a special memory only for this year!

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Distribution start date: January 1, 2026 (Thursday) -

Limited to customers who purchase 3,500 yen or more at Atami Pudding stores.

*All Atami Pudding stores will give away 1,400 of these gifts, so the distribution will end when all the gifts are sold out at each store.

Kaiun Kaba-san netsuke (limited to 1,400 pieces) will be given away with a purchase of 3,500 yen or more.

～Love at first sight with the limited New Year's design! ~ Love at first sight!

◆Oshogatsu limited design is now available!

The Atami Pudding jar and the wrapping on the lid will be designed only for this season, limited to the year 2026.

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Release date: January 1, 2026 (Thursday) - * Will end as soon as it is gone.

Price: 420 yen

Allergy：Dairy ingredients, eggs

New Year's limited design: 420 yen

◆Sales of "Limited Masu

Masu" comes from the Japanese word "升", which was introduced from overseas and standardized by the Taikoo inspection of Japan, and is used to express capacity or quantity, as in "一升瓶" and "一升米".

The "Limited Masu" with the 2026 limited edition design can be enjoyed all year round as bean containers for Setsubun, containers for sake, plates, and small objects.

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Release date: January 1, 2026 (Thursday) - * Will be discontinued as soon as it is gone.

Price: 1,200 yen

Limited edition: 1,200 yen

◆Cooling bag

The Atami pudding souvenirs will be offered in a limited edition design of the Chinese zodiac for the year 2026.

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Release date: January 1, 2026 (Thursday) -

　　　　*End as soon as they are gone

Price: ¥500

Cooling bag: 500 yen

All prices include tax.

Event Outline

Event Name

Atami Pudding] An event to celebrate the New Year 2026 will be held!

A variety of limited products from January 1, 2026!

-Furumai Shiruko (sweet red bean paste) and Atami Pudding Shokudo limited menu items will be available only at Raikyu Station Branch to celebrate the New Year~!

Atami Pudding for New Year's Day 2026

Schedule】 【Date of the event

Atami Pudding" Raingu Station Branch

From January 1, 2026 (Thursday) *End as soon as the pudding is gone.

Atami Pudding" Raingu Station Store limited 2-piece set

FURUMAI SHIRUKO - with barley dumplings (100 free servings per day)

Limited to three days from Thursday, January 1 to Saturday, January 3, 2026.

Atami Pudding" Drive-in Atami Pudding Restaurant

From Thursday, January 1, 2026 *End as soon as the pudding is gone.

New Year's square pudding with a square of the Chinese zodiac

Strawberry Daifuku Pudding

New Year Jumbo Pudding

All Atami Pudding stores

Thursday, January 1, 2026 - *End as soon as the pudding is gone.

Kohaku Pudding

Limited edition squares

Limited New Year's Day cold storage bags

Limited New Year's wrapping

Kaiun Kaba-san Netsuke (*Limited to 1,400 pieces) *Purchase of 3,500 yen or more is required.

Place & Time】 【Place & Time

Atami Pudding : 10:00-18:00

Atami Pudding Cafe 2nd : 10:00-18:00

Drive-in Atami Pudding Shokudo ：10:00～17:00

Drive-in Atami Pudding Restaurant: 10:00 - 17:30 (L.O. 17:00)

Drive-in Atami Pudding Raigu Station Shop: 9:00 - 17:00

　　　　　　　　　　　　　　　　*From 8:30 a.m. during the period of January 1 (Thu.) to 3 (Sat.), 2026

About "Atami Pudding

In recent years, Atami has become popular among people in their 20s and 30s. It opened in 2017 in hopes of revitalizing the city of Atami.

It is a pudding specialty store that offers nostalgic but new puddings reminiscent of the good old days of Atami in the past.

Currently, there are more than 94,000 "#AtamiPudding" posts on Instagram, with up to 8,000 puddings sold per day and a total of more than 3 million puddings sold. The brand has been featured daily in the media and has become the face of Atami. The brand started with a small first store in the Atami Station shopping street, and now has five stores with different concepts in the Atami area.

Official website] https://www.atami-purin.com/

Official Instagram】 https://www.instagram.com/atamipurin/

Mail order】 https://atami-purin.shop-pro.jp/

Stores

Name ： Atami Pudding

Location: 3-14 Tawaramoto-cho, Atami City, Shizuoka Prefecture

The first Atami Pudding store. The closest concession stand from Atami Station.

If you want to eat it right away or buy it as a souvenir, this is the place to go! If you want to buy some as souvenirs, this is the place to go.

Name : Atami Pudding Cafe 2nd

Location : 10-22 Ginza-cho, Atami City, Shizuoka Prefecture

Located in the Atami Ginza shopping district near the sea, it is the most photogenic!

Enjoy long bath pudding in the eat-in space designed to look like a bath.

Name: Nagisa no Atami Pudding

Location: 2F in ATAMI BAY RESORT KORAKUEN, 10-1 Wadahama Minamimachi, Atami City, Shizuoka Prefecture

Atami Pudding" is a relaxing hole-in-the-wall with a happy vacation theme.

Name: Drive-in Atami Pudding Shokudo

Location: 10-1 Kamitaga, Atami City, Shizuoka Prefecture

Right in front of Nagahama Beach. Atami Pudding" is the only restaurant offering meals.

Hospitality is offered not only to tourists but also to locals.

Name : Atami Pudding Raikyu Station Branch

Location: 7-18 Fukudo-cho, Atami City, Shizuoka Prefecture, Japan

The "retro-cute" store is designed in the image of a station building. A variety of limited-edition products inspired by Koromiya Shrine are available.

Company Profile

Company name: Fusinone Co.

Location: 777 Shimotaga, Atami, Shizuoka 413-0102, Japan

Representative: Takahito Kawakoshi, President and Representative Director

Establishment: October 2007

Business description: Planning, development, wholesale, sales and quality control of branded products

　　　　　 Development and operation of brand stores

　　　　　 Planning, development, wholesale and sales of tourist souvenirs

Capital: 15 million yen

URL ： https://www.fujinone.co.jp/