Lawson] Gotochi! Kyushu Gourmet Food Festival KARAAGEKUN Motsunabe Soy Sauce Flavor, sweets supervised by famous local restaurants, rice balls, and more! Sweets supervised by famous local restaurants, onigiri rice balls, and more, A total of eight products will go on sale from January 13 (Tuesday)*!

LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will launch the "Gotochi (Local) Uimon Festival" on Tuesday, January 13, 2026*! Uimamon Festival," LAWSON (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will launch "Gotochi Karaage-kun" in collaboration with local ingredients and soul food in seven regions (Hokkaido, Tohoku, Kanto, Tokai & Hokuriku, Kinki, Chugoku & Shikoku, and Kyushu) from January 13, 2026*. The products will be sold in each of the seven regions.

In addition to "Kara-Age Kun Motsu Nabe Shoyu Flavor," Lawson stores in Kyushu and Shimonoseki City, Yamaguchi Prefecture (excluding Toyokita-cho and Toyoura-cho) (approximately 1,400 stores as of the end of November 2025) will offer "Stamina Teppan-yaki Style Onigiri," "Akamaru Tonkotsu Ramen under supervision of Menya Battten Oyaji," and sweets and sweet breads inspired by Marunaga Seika's Aisu Manju. The new products include "Stamina Teppanyaki-style Onigiri", "Akamaru Tonkotsu Ramen" supervised by Menya Batten Oyaji, and sweets and sweet buns inspired by Marunaga Seika's Aisu Manju.

The "Kurokatsutei" supervised pork cutlet and minced pork cutlet bento will go on sale on January 12 (Mon.).

Gotochi! Kyushu Gourmet Food Festival

LAWSON has been actively developing products that utilize regional ingredients and collaborate with popular local restaurants.

This time, as the name "festival" implies, we will offer a diverse lineup of local gourmet products to be enjoyed as if at a festival, thereby communicating the charm of the region from the LAWSON stores in the town and enlivening towns all over Japan.

Gotochi! Kyushu Gourmet Food Festival Product List (8 items)★

Product name: KARAAGE-KUN Motsunabe Soy Sauce Flavor

Launch date: January 13, 2026 (Tuesday) / Price including tax: 298 yen

Description ： Karaage-kun with Fukuoka's soul food "motsunabe (motsunabe in soy sauce)" flavor. The rich and appetizing flavor of the hot hot pot, with the delicious taste of motsu (pork) melting into the soy sauce-based broth and the added flavor of garlic, has been recreated in a juicy KARAAGE-KUN.

KARAAGE-KUN Motsunabe Soy Sauce Flavor

Product Name ： Stamina Teppan-yaki Style Rice Ball

Release Date : January 13, 2026 (Tuesday) / Price including tax : 198 yen

Product Description:

This onigiri is inspired by Fukuoka's "Stamina Teppan-yaki," a B-class gourmet dish with the appetizing aroma of garlic. Pork halami is stir-fried with garlic and green onions in a sweet and spicy yakiniku sauce and served with fried rice to create an onigiri that is full of stamina.

Stamina Teppan-yaki Style Rice Ball

Product Name ：Kurokatsutei Supervised Pork Cutlet & Menchikatsu Bento

Release Date ：January 12, 2026 (Monday) / Price including tax：697 yen

Product Description:

Tender and juicy tonkatsu and menchikatsu are combined in this lunch box under the supervision of "Kurokatsutei," a restaurant specializing in Kagoshima Kurobuta pork. The tonkatsu sauce is a blend of two types of sauces with a well-balanced flavor of sourness and sweetness.

Kurokatsutei's Lunch Box: Pork Cutlet & Menchikatsu (Pork Cutlet & Mince Cutlet) Lunch Box

Kurokatsutei

A restaurant specializing in pork cutlets made from Kagoshima Prefecture's Kurobuta pork, Kurokatsutei opened its main branch at Chuo Station in Kagoshima City in 2003. Currently, there are four popular restaurants in Kagoshima, Fukuoka, and Tokyo.

Product name: [Machikado Kitchen] Sakurajima-dori chicken nanban donburi (with extra sauce)

Release Date ：January 13, 2026 (Tuesday) / Price including tax：592 yen

Product Description:

Chicken Nanban, a local delicacy originating in Miyazaki, is made with Sakurajima-dori, a brand-name chicken produced in Kagoshima Prefecture. The amount of tartar sauce has been increased by 1.4 times for two weeks only.

Machikado Kitchen] Sakurajima-dori chicken nanban donburi (bowl of rice topped with more tartar sauce)

Product name: Akamaru Tonkotsu Ramen under the supervision of Menya Batten Oyaji

Release Date : January 13, 2026 (Tuesday) / Price including tax : 697 yen

Product Description:

This is a Kagoshima ramen supervised by Menya Batten Oyaji, a ramen restaurant that attracts a long line of customers from Kagoshima. The deep, rich pork bone broth is combined with fragrant mar-oil and topped with chashu pork and enough green onions to cover the entire container. Inspired by the popular specialty "Akamaru Tonkotsu Ramen," this Kagoshima ramen has the crunchy texture of green onions and garlic.

Akamaru Tonkotsu Ramen supervised by Menya Battten Oyaji

Menya Batten Oyaji

Founded in 1990 in Kagoshima City, the restaurant currently has two branches. It is a famous Kagoshima ramen restaurant with lines out the door. Akamaru Tonkotsu Ramen" is popular for its large amount of green onions and garlic, finished off with a splash of hot aromatic oil.

Product Name ：Mixed Eggs under the supervision of Nishi-Koen Imaya's Hamburger

Release Date ：January 13, 2026 (Tuesday) / Price including tax: 437 yen

Product Description:

A hot dog-style hamburger supervised by Imaya's Hamburger, a popular restaurant located in Nishi Park, Chuo-ku, Fukuoka City. The hamburger is sandwiched with a hamburger steak, garlic cabbage, and egg, and finished with a special sauce made exactly according to the restaurant's recipe, inspired by the restaurant's popular "mixed egg" menu.

Mixed Eggs, supervised by Imaya's Hamburger in Nishi-Koen

Nishi Park Imaya's Hamburger

This famous hamburger restaurant has been loved for 50 years in Nishi Park, Fukuoka City. The unique hot dog style hamburger, which consists of a hamburger steak sandwich on cobbler bread, is Fukuoka's soul food that many people from outside the prefecture and even from overseas come to seek out.

Product Name ：Aisu Manju Flavored Bun

Release date : January 13, 2026 (Tuesday) / Price including tax : 168 yen

Product Description:

This is a collaboration product with "Aisu-manju," a long-selling product loved in Kyushu, produced by Marunaga Seika in Kurume City, Fukuoka Prefecture. It is a white sweet bread with a fluffy texture sandwiched between soft red bean paste and condensed milk flavored vanilla ice cream, inspired by "Aisu-manju", which is a long-selling product loved in Kyushu.

Aisu-manju-flavored bread

Product name ：Aisu-manju-flavored pancake

Release date : January 13, 2026 (Tuesday) / Price including tax : 310 yen

Product Description:

This is a collaboration product with "Aisu-manju," a long-selling product loved in Kyushu, created by Marunaga Confectionery in Kurume City, Fukuoka Prefecture. Softly baked pancakes are sandwiched with condensed milk and whipped cream, topped with grains of sweet bean paste, and then topped with a thick cream to create a pancake with the image of "Aisu-manjyu".

Aisu-manju Flavor Pancake

Marunaga Seika Aisu-manju Flavor Pancakes

This ice cream was first sold in 1962 by "Marunaga Confectionery" in Kurume City, and is still a long-selling product loved by the locals in Kyushu.

Reference sites

LAWSON official website: https://www.lawson.co.jp/index.html

Campaign site: https://www.lawson.co.jp/lab/campaign/umaimonmatsuri/

Notes

The product will be available in limited quantities and will be discontinued as soon as it is gone.

The product lineup may vary by store.