LAWSON] Gotochi! Chugoku/Shikoku Gourmet Food Festival Kara-Age Kun: Iroari Sanzoku Supervision: Sanzoku Flavor, Demikatsu Fried Rice, Sanzoku Yaki Sandwiches, and more! Demi Katsu Fried Rice, Sanzokuyaki Sandwiches, and more! The new products will be on sale from January 13 (Tue.)!

LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will launch the "Gotochi (Local) Uimon Festival" on January 13, 2026 (Tuesday)! Under the title of "Gotochi! Uimon Festival," LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will launch "Gotochi Karaage-kun" products made in collaboration with local ingredients and soul food in seven regions: Hokkaido, Tohoku, Kanto, Tokai & Hokuriku, Kinki, Chugoku & Shikoku, and Kyushu. LAWSON stores in the Chugoku/Shikoku region will launch sales in each of the seven regions.

In addition to "Karaage-Kun: Alori Sanzoku Supervision: Sanzoku Flavor," a total of eight other products, including demi-cooked fried rice, Sanzoku-yaki sandwiches, and bakery products using local ingredients, will be available at Lawson stores in the Chugoku and Shikoku regions (approximately 1,550 stores as of September 30, 2025, excluding some areas of Shimonoseki City, Yamaguchi Prefecture).

Gotochi! Chugoku/Shikoku Gourmet Food Festival

LAWSON has been actively developing products that utilize local ingredients and collaborate with popular local restaurants.

This time, as the name "Festival" implies, we will offer a diverse lineup of local gourmet products to be enjoyed as if at a festival, thereby communicating the charm of the region from the LAWSON stores in each town and enlivening towns throughout Japan.

Gotochi! Chugoku/Shikoku Gourmet Food Festival Product List (8 items)★

Product name: KARAAGE-KUN, Aloari Sanzoku Supervision, Sanzoku Flavor

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 298 yen

Product Description:

KARAAGE-KUN "Irori Sanzoku" is a karaage kun with the flavor of burnt soy sauce under the supervision of Irori Sanzoku, a famous Sanzoku-yaki restaurant that attracts many tourists and locals.

KARAAGE-KUN - Irori Sanzoku Supervision - Sanzoku Flavor

Product Name ：Meat Sandwich! Sanzoku-yaki Sandwich

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 484 yen

Product Description:

Under the supervision of "Irori Sanzoku," a restaurant that attracts many tourists and young locals, this sandwich is made with a hearty portion of chicken thigh meat.

A meaty feast! Sanzoku-yaki Sandwich

What is "Irori Sanzoku"?

Irori Sanzoku" is a restaurant in Yamaguchi Prefecture, where "Sanzoku-yaki" is a popular dish made by grilling young chicken over charcoal and dipping it in sauce.

Product name ：Oni Dog (sausage and yakisoba)

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 451 yen

Product Description:

A unique onigiri that is boldly bitten into and eaten. Long sausage and yakisoba noodles seasoned with sweet sauce are sandwiched together like a hot dog.

Onidog (sausage and yakisoba)

Product Name ：Demi Katsu Fried Rice!

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 697 yen

Product Description:

A large bowl of fried rice topped with Okayama Prefecture's local delicacy, "demikatsu" (demi-cutlet). This is a hearty and satisfying bento.

Demi katsu fried rice!

Product name: Mazete Ajichiru Udon Noodle

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 646 yen

Product Description:

These udon noodles offer two different tastes: spicy curry and rich carbonara sauce. You can also enjoy changing the flavor by mixing them together for an even better taste.

Mix and Match Udon Noodles

Product name: Large melon bread drowned in chocolate (made with Hiruzen Jersey milk)

Date of release : January 13, 2026 (Tuesday)

Price including tax: 265 yen

Product Description:

A large melon bread coated with chocolate. The inside is filled with chocolate chips and chocolate whipped cream. Hiruzen Jersey milk from Okayama Prefecture is used for the dough.

Large melon bread drowned in chocolate (made with Hiruzen Jersey milk)

Product name: Cookie sandwich with a crunchy texture (made with adzuki beans and cream with Hiruzen Jersey milk)

Release date : January 13, 2026 (Tuesday)

Price including tax: 232 yen

Product Description:

A cookie with a crunchy texture is made into a stick-like sweet. It is sandwiched between two layers of cream mixed with red bean paste and topped with azuki (red bean paste). The cream is made with Hiruzen Jersey milk from Okayama Prefecture.

Cookie sandwich with a crunchy texture (made with azuki beans and Hiruzen Jersey milk cream)

Product Name ：Grilled pork and egg bun

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 205 yen

Product Description:

A Chinese-style bun with a twist on the popular Shikoku-style roasted pork and egg rice. The sweet and spicy sauce of the roasted pork and egg yolk sauce are a perfect match. Sold in a Chinese bun fixture.

Yakiniku Pork and Tamago Manju

Reference site

LAWSON official website: https://www.lawson.co.jp/index.html

Campaign site: https://www.lawson.co.jp/lab/campaign/umaimonmatsuri/

Notes

The product lineup may vary by store.

The product lineup may vary by store.