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Lawson] Gotochi! Kanto Gourmet Food Festival KARAAGEKUN: Breads, sweets, and rice balls made with KARAAGEKUN's savory dark soy sauce flavor. Breads, sweets, rice balls, and other items using dark soy sauce, Breads, sweets, onigiri, and other items using dark soy sauce will be on sale from January 13 (Tue.)!

株式会社ローソン

LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will launch the "Gotochi (Local) Uimon Festival" on January 13, 2026 (Tuesday)! Uimon Festival", LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will launch "Gotochi Karaage-kun" products made in collaboration with local ingredients and soul food in seven regions (Hokkaido, Tohoku, Kanto, Tokai/Hokuriku, Kinki, Chugoku/Shikoku, and Kyushu). The following products will be released in each of the seven regions.


In the Kanto Koshin region (Tokyo, Ibaraki, Tochigi, Gunma, Saitama, Chiba, Kanagawa, Niigata, Yamanashi, and Nagano prefectures), approximately 4,600 LAWSON stores (as of the end of November 2025) will sell "KARAAGE KUN: Scorched Dark Soy Sauce Flavor" as well as "KARAAGE KUN: Sweet & Savory Soy Sauce Flavor", "KARAAGE KUN: Sweet & Savory Sauce Flavor with Dried Bean Paste", and "KARAAGE KUN: Sweet & Savory Sauce Flavor with Dried Bean Paste". Tenshinhan", and "Vegetable-rich ramen noodles"! KARAAGEKUN Koroso Shoyu-aji", "Tenshinhan with Dappled Sweet and Sour Soy Sauce", "Kabashi Koikuchi Shoyu Ramen", etc.


ご当地!関東 うまいもん祭

Gotochi! Kanto Gourmet Food Festival


LAWSON has developed many products using local ingredients and collaborated with popular local restaurants.

As the name "Festival" implies, we hope that by offering a diverse lineup of local gourmet foods for people to enjoy as if they were at a festival, Lawson will communicate the charm of the region from the LAWSON stores in the town, and enliven towns all over Japan.



Gotochi! Kanto Gourmet Food Festival Product List (8 items)★

Product name: KARAAGE-KUN: Burnt Soy Sauce Flavor

Release date: January 13, 2026 (Tuesday)

Price including tax: 298 yen

Product Description:

Dark soy sauce was born in the Kanto region in the middle of the Edo period (1603-1868), and is known for its strong flavor and aroma. Its dark color is the reason why people in Kansai are surprised to hear that Kanto soba-tsuyu is black. This rich dark soy sauce has been made into a "burnt soy sauce," which gives it an even stronger aroma. The juicy KARAAGE-KUN goes great with it.


からあげクン 香ばしさ広がる焦がし濃口醤油味

KARAAGE-KUN: Burnt Dark Soy Sauce Flavor


Product name: Large! Yaki Onigiri grilled over an open flame

Release Date :January 13, 2026 (Tuesday)

Price including tax: 198 yen

Product Description:

A large grilled rice ball that fills your mouth with the aroma of soy sauce. The deep flavor and aroma of dark soy sauce whets the appetite.


大きな!直火で焼いた焼おにぎり

Large size! Yaki Onigiri grilled over an open fire


Product Name :Sweet and sour Tenshindon rice with a dash of sweet bean paste

Release Date :January 13, 2026 (Tuesday)

Price including tax: 538 yen

Product Description:

Tenshindon with a rich sweet-and-sour sauce. You can taste the rich flavor of the fragrant dark soy sauce. More amazu-an is added than the rice so that the amazu-an can be enjoyed by dipping the eggs and rice in the amazu-an until the end.


だくだくあんの甘酢天津飯

Amazu Tenshindon with Sweet and Vinegared Rice


Product name: [Machikado Kitchen] "Kabayaki Karaage" Bento with Burnt Dark Soy Sauce

Release Date :January 13, 2026 (Tuesday)

Price including tax: 592 yen

Product Description:

This bento lunch box features juicy chicken thigh meat seasoned with burnt dark soy sauce and fried to a savory perfection. The flavor and aroma of the fried chicken is very appetizing and goes well with rice.

The product will be available at approximately 2,800 stores in the Kanto region (as of the end of September 2025) that have introduced Machikado Kitchen.


【まちかど厨房】焦がし濃口醤油の“香ばし唐揚”弁当

Machikado Kitchen] "Savory Fried Chicken" Bento with Burnt Dark Soy Sauce


Product name: "Kabashi karaage" ramen noodles with plenty of vegetables! Ramen Noodle in Burnt Dark Soy Sauce" Product Name: "Full of Vegetables!

Date of release: January 13, 2026 (Tuesday)

Price including tax: 599 yen

Product Description:

This ramen is a satisfying combination of a soy sauce broth with a burnt flavor and smooth noodles, topped with a generous amount of stir-fried vegetables.


野菜たっぷり!香ばし濃口醤油ラーメン

Plenty of vegetables! Savory Dark Soy Sauce Ramen


Product Name :A savory ramen with egg sandwiches in a dark soy sauce broth! Egg Sandwich with Dark Soy Sauce Sauce Sauce Sauce

Release Date :January 13, 2026 (Tuesday)

Price including tax: 300 yen

Product Description:

A thickly-boiled egg sandwich with a savory flavor, topped with a burnt soy sauce sauce sauce.

The soup stock with bonito flakes is used to accentuate the flavor and aroma. Two luxurious layers of thickly baked egg sandwiches allow you to fully enjoy the fluffy texture of thickly baked egg.


香ばしい!濃口醤油たれの玉子サンド

Savory! Egg Sandwich with Dark Soy Sauce Sauce Sauce Sauce


Product Name :Savory! Mochitto bread with burnt soy sauce (potato)

Release date : January 13, 2026 (Tuesday)

Price including tax: 160 yen

Product Description:

Potato salad is wrapped in bread with a distinctive flavor and aroma of burnt soy sauce. The potatoes are cut into large pieces and have a strong presence, allowing you to enjoy the texture of the potatoes. Soy sauce, potato salad, and bread meet in this new type of bread.


香ばしい!焦がし醤油のもちっとパン(ポテト)

Savory! Mochitto Bread with Burnt Soy Sauce (Potato)


Product name: Drowning in sauce! Big Mitarashi Dumplings (2 pieces)

Release Date : January 13, 2026 (Tuesday)

Price including tax: 279 yen

Product Description:

These Mitarashi dumplings are so large they could be mistaken for boiled eggs. The Mitarashi sauce with a hint of burnt soy sauce is well mixed with the soft and glutinous texture of the dumplings. The dumplings are filled with sweet bean paste, which gives the dumplings a sweet and savory taste.


たれにおぼれる!おっきなみたらし団子 2個入

Drown in the sauce! Okina Mitarashi Dango 2pcs.


Reference site

LAWSON official website: https://www.lawson.co.jp/index.html

Campaign site: https://www.lawson.co.jp/lab/campaign/umaimonmatsuri/



Notes

The products will be available in limited quantities and will be discontinued as soon as they are gone.

The product lineup may vary by store.

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