Lawson] Gotochi! Tohoku Gourmet Food Festival The "Kara-Age-Kun Yagai Supervision Snack Kalpas Red Flavor" and other local food items are available at the "Tohoku Gourmet Food Festival". LAWSON] "KARAAGEKUN Yagai Oyashi Kalpas Red Flavor", lunchboxes using local ingredients, sweets, and more! LAWSON will launch a total of nine products on January 13 (Tue.)!

LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will launch the "Gotochi (Local) Uimon Festival" on January 13, 2026 (Tuesday)! Uimon Festival", LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo; President: Sadanobu Takemasu) will launch "Gotochi Karaage-kun" products made in collaboration with local ingredients and soul food in seven regions (Hokkaido, Tohoku, Kanto, Tokai/Hokuriku, Kinki, Chugoku/Shikoku, and Kyushu). LAWSON stores in the Tohoku area (LAWSON stores in the Tohoku region) will launch the product lineup.

In addition to "KARAAGEKUN Yagai Supervision Oyatto Kalpas Red Flavor," LAWSON stores in the Tohoku region (1,176 stores as of November 30, 2025) will launch a total of nine products including "Oyatto Kalpas Corn Pepper," "Three Meat Bowls" using local brand meat and bread made with locally produced milk.

Gotochi! Tohoku Gourmet Food Festival

LAWSON has been actively developing products that utilize local ingredients and collaborate with popular local restaurants.

As the name "Festival" implies, this year's event will offer a diverse lineup of local gourmet products to be enjoyed as if it were a festival, thereby communicating the charm of the region from LAWSON's local stores and enlivening towns throughout Japan.

Gotochi! Tohoku Gourmet Food Festival Product List (9 items)★

Product name: KARAAGEKUN Yagai Supervision Oyak Kalpas Red Flavor

Release date: January 13, 2026 (Tuesday)

Price including tax: 298 yen

Product Description:

Yagai, a leading confectionery manufacturer in the Tohoku region, is headquartered in Yamagata City, Yamagata Prefecture. Its signature product, "Oyatsu Karpas," with its delicious garlic and pepper flavor and smoked texture, is loved by children and adults alike.

This time, "Oyak Kalpas" and "Kara-Age Kung Red" are combined. Please enjoy the spicy and deliciously hot taste that spreads with each bite.

Kara-Age-Kun Yagai Oyaji Kalpas Red Flavor

Product name: Oyatsu Kalpas Corn Pepper

Release date: January 13, 2026 (Tuesday)

Price including tax: 167 yen

Product Description:

Oyatsu Karpas, a local snack loved in Tohoku, has been loosened and made into an onigiri (rice ball) filling. The unique pepper flavor of "Oyatte Karpas" comes alive. Corn is added for a fun texture.

Oyatsu Kalpas Cone Pepper

Product Name ：Sendai Beef, Miyagi Prefecture Forest Duck, Miyagi Prefecture Pork

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 698 yen

Product Description:

This special rice bowl features three kinds of meat: Sendai beef belly, Miyagi forest chicken, and Miyagi pork thigh. The Sendai beef is prepared sukiyaki-style, the forest chicken is spicy and spicy like takkarbi, and the pork thigh is flavored with garlic butter. Each has a different flavor, making it a luxurious dish that you will not get tired of eating until the very last bite.

Three Kinds of Meat Bowl (Sendai Beef, Miyagi Prefecture Forest Duck, Miyagi Prefecture Pork)

Product name: [Machikado Kitchen] Rice ball with oyster in soy sauce (using soy sauce from Yamakano Brewery)

Release Date : January 13, 2026 (Tuesday)

Price including tax: 365 yen

Product Description:

This rice ball is made with two oysters pickled in soy sauce, flavored with soy sauce made by Yamakano Brewery in Tome City, Miyagi Prefecture. Enjoy the mellow soy sauce flavor of a local brewery in this wintertime specialty.

The product is sold at approximately 700 LAWSON stores in the Tohoku region (as of the end of November 2025) that have introduced the "Machikado Kitchen" in-store cooking service and are offering the onigiri.

Machikado Kitchen] Rice ball with oyster in soy sauce (using soy sauce from Yamakano Brewery)

Product name: Aizu Ramen Uende supervised salt ramen

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 646 yen

Product Description:

This is a salt ramen under the supervision of "Aizu Ramen Uende," a popular restaurant in Aizu Wakamatsu and Kitakata. Salt ramen noodles with the aroma of kombu (kelp) and niboshi (dried sardines). It is topped with chashu pork, bamboo shoots, and green onions. Enjoy the chewy noodles and the salty broth filled with the flavors of animal and seafood.

Aizu Ramen Uende's Salt Ramen

Product Name ：Three Kinds of Grilled Chicken Sandwich (with Akita Miso)

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 470 yen

Product Description:

This sandwich is filled with grilled chicken in three different flavors: miso, garlic miso, and spicy miso. The miso used is Akita miso, produced by Kodama Jyozo, a long-established miso manufacturer in Akita Prefecture founded in 1877. Enjoy the diverse flavors of miso, a product of Japan's proud brewing culture.

Three Kinds of Grilled Chicken Sandwiches (with Akita Miso)

Product name: White cobbler made with milk (milk cream and whipped cream)

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 194 yen

Product Description:

Hagiwara milk, which has long been known and adored by the local community through school lunches in Aomori Prefecture, is used in the batter of the coppepan.

The fluffy coppepan dough is filled with the gentle sweetness of milk. In addition, approximately 30% Aomori wheat is used in the dough.

Milk Stew White Coppepan (Milk Cream & Whip)

Product Name ：Milk Stew Danish (with stew filling containing Iwaizumi milk)

Release Date ：January 13, 2026 (Tuesday)

Price including tax: 235 yen

Product Description:

The stew filling is made with "Iwaizumi milk" from Iwaizumi-cho, Iwate Prefecture. The creamy stew wrapped in Danish has a mild sweetness of milk. It tastes even better when heated.

Milk Stew Danish (with Iwaizumi Milk Stew Filling)

Product name: Strawberry whipped croissant (whipped croissant with jam of Miyagi strawberries)

Release Date : January 13, 2026 (Tuesday)

Price including tax: 194 yen

Product Description:

Croissant baked in two gorgeous colors, white and pink, sandwiched with a filling of whipped cream and strawberry jam produced in Kesennuma, Miyagi Prefecture, and topped with crushed freeze-dried strawberries. The dough is made with wheat flour from Miyagi Prefecture.

Strawberry Whipped Croissant (whipped with jam of Miyagi strawberries)

Reference site

LAWSON official website: https://www.lawson.co.jp/index.html

Campaign website: https://www.lawson.co.jp/lab/campaign/umaimonmatsuri/

■Please note

The products will be available in limited quantities and will be discontinued as soon as they are gone.

The product lineup may vary by store.