Atami Bataan: Strawberries and red and white dumplings decorated with red bean paste and butter. The "Kohaku Batata-An Sandwich" and "Batata-Andorayaki [New Year's Strawberry]" will be on sale for a limited time! The "Batata-Andorayaki [Oshogatsu Strawberry]" is on sale for a limited time!

～From 12/27 (Sat.) to 1/4 (Sun.), we will celebrate the New Year in a spectacular way with limited products and events.

2025.12.22 13:00

株式会社フジノネ

Mataichi An Atami Bataa An (located in Atami City, Shizuoka Prefecture), a specialty sweet store specializing in anko (red bean paste) and butter, will be selling two limited time offerings that look and taste gorgeous for the special season of the year, the New Year's holiday, from Saturday, December 27, 2025 to Sunday, January 4, 2026, under the theme "Delicious and Gorgeous New Year's." In addition, the store will offer "Omikuji" to test your luck for the New Year, "Zenzai" to warm you up, and products with limited edition handkerchiefs. We look forward to welcoming you with products and events perfect for the festive season.

「美味しく、華やかなお正月」にぴったりな、苺と紅白団子を使用した2つの限定商品

Two limited-edition products using strawberries and red and white dumplings that are perfect for a "delicious and festive New Year's Day.

■Gorgeous products to express our gratitude for the year and New Year's greetings

Atami Bataan, a specialty store specializing in red bean paste and butter with a blend of Japanese and Western sweets, was created in collaboration with Mataichi An, a long-established Japanese sweets store that has represented Shizuoka since its establishment in 1871, and opened in August 2021. The shop's many creative sweets, which combine homemade red bean paste made from Hokkaido Erimo azuki beans and mild butter, which Mataichi An has passed down for over 150 years, have been very well received by customers of all ages, especially the signature product, Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling a cumulative total of more than 1.4 million units (as of November 2025).

The "Atami Bataa Anpan" has become a very popular product, selling a total of 1.4 million units (as of November, 2025). The floral taste of red and white." The theme is "Kohaku Bataa. From Thursday, January 1, 2026 to Sunday, January 4, 2026, "Bataa Andorayaki [Oshogatsu Strawberry]" will be available for a limited time with the theme of "fluffy whip and juicy strawberry sweetness". The product is decorated with red and white dumplings and sweet and sour strawberries, making it a perfect product to celebrate the New Year, not only in taste but also in appearance. It is a special product from Atami Bataan to express our gratitude to our customers for the past year and our best wishes for the New Year.

Strawberries and red and white dumplings! The deliciousness of the New Year is added to the red bean paste and butter!

Red and White Butter An An Sandwich (limited quantity every day)

The sweet and chewy taste of red and white. The theme of this sandwich is "Sweet and chewy, with a floral taste of red and white". The theme of this sandwich is "The floral taste of red and white". The red and white dumplings and sweet and sour strawberries enhance the flavor of the red bean paste and butter.

＜Outline of the product

Product name: Kohaku Butter An Sandwich

Sales Period ： December 27, 2025 (Sat) - December 31, 2025 (Wed)

Price ： 600 yen per piece

Allergy：Dairy ingredients, wheat, egg, pork

紅白ばたーあんサンド 1個600円

Red and white batata-an sandwich: 600 yen per piece

Batata-Andorayaki [New Year's Strawberry] (limited quantities available daily)

The theme is "fluffy whipped cream and juicy sweetness of strawberries. Mataichian's sweet bean paste, butter, and plenty of whipped cream are topped with strawberries and gold leaf. The taste is sweet and sour and melts in your mouth.

＜Outline of the product

Product name: Bataa Andorayaki [New Year's Strawberry].

Sales Period ： January 1 (Thursday) to January 4 (Sunday), 2026

Price ： 600 yen per piece

Allergy ：Dairy ingredients, eggs, wheat, yams

ばたーあんどら焼き【お正月いちご】　1個600円

Bataa Andorayaki [New Year Strawberry] 600 yen per piece

■Special events and limited products to celebrate the New Year

●Oracle of fortune

Try your luck in 2026 at Atami Bataa-An! Customers who draw a great fortune will receive a discount coupon that can be used at the restaurant.

＜Event Summary

Period: December 27, 2025 (Sat) - January 4, 2026 (Sun)

Summary ：Purchase of 1,500 yen or more including tax will be accepted.

　　　　　　Those who draw a "Daikichi" (great luck) will receive a 500 yen voucher that can be used at the store,

　　　　　　The lucky drawer will receive a 500 yen voucher that can be used at the store.　Receipts cannot be combined.

Zenzai (sweetened red bean soup) will be served.

We have prepared a small New Year's greeting for our customers. Please spend a warming moment with Zenzai made with Mataichi An's red bean paste.

＜Event Summary

Date：January 3 (Sat) and 4 (Sun), 2026

Remarks: Limited to the first 50 people on each day.

又一庵のあんこで作るぜんざい

Zenzai made with Mataichi An's red bean paste

Zodiac branded kintsuba and an-butter dorayaki (sweet bean butter pancake)

Mataichian's popular products, "Teyaki Kintsuba" and "An Butter Dorayaki" will be available in limited New Year's packages. These products are perfect for New Year's greetings to your loved ones or as a gift for yourself.

＜Outline of the product

Product name: "Kintsuba" branded with Chinese zodiac signs

Sales start date: January 1, 2026 (Thursday)

Price: 200 yen per piece

Allergy: Wheat

Product name ：An Butter Dorayaki

Sales start date : January 1, 2026 (Thursday)

Price ： 250 yen per piece

Allergy：Wheat, egg, soybean, milk, yam

左：あんバターどら焼き 1個250円、右：干支焼印きんつば 1個200円

Left: An Butter Dorayaki (250 yen per piece), Right: Zodiac branded Kintsuba (200 yen per piece)

Atami Bataa Anpan Manju New Year's gift

The popular souvenir "Atami Bataa Anpan Manju 3 pieces" is now available in a limited package wrapped with a New Year's gift wrapping paper. It is recommended as a souvenir or New Year's greeting.

＜Outline of the product

Product name: Atami Bataa Anpan Manju 3-pack

Sales start date: Saturday, December 27, 2025

Set contents: Atami Bataa Anpan Manju 3 pieces

Price: 840 yen per box

Allergy ：Dairy ingredients, eggs, wheat, soybeans

Product Name ：Atami Bataa Anpan Manju Chestnut 3pcs.

Sales start date: Saturday, December 27, 2025

Set contents: Atami Bataa anpan-manju chestnut buns, 3 pieces

Price: 990 yen per box

Allergy：Dairy ingredients, eggs, wheat, soybeans

熱海ばたーあんパンまんじゅう 3個入840円 / 栗3個入990円

Atami Bataa anpan-manju: 840 yen for 3 pieces / Chestnut: 990 yen for 3 pieces

What is Atami's specialty "Atami Bataa Anpan"?

～Anko (red bean paste) is stuffed into the buns. Melt-in-your-mouth butter

Cumulative sales exceed 1.4 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichian's sweet bean paste and rich butter cream with a nostalgic flavor.

＜Outline of the product

Product name: Atami Bataian Anpan

Price: 430 yen per piece

Allergy：Dairy ingredients, eggs, wheat, soybeans

熱海ばたーあんパン 1個430円

Atami Bataa Anpan 430 yen per piece

All prices include tax.

What is "Mataichi An's Atami Bataa An Pan"?

～The Atami Bataan is a sweet blend of Japanese and Western sweets made with homemade red bean paste and butter that has been passed down from Mataichian for more than 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観