Bringing "Bo-To-Shi Ataa," a new type of theater that rests the brain and mind, to the nation. The first crowdfunding campaign will begin on December 18 (Thu.)!

S.I.P.H Entertainment Japan (CEO: Masashi Matsumoto, Location: Shibuya-ku, Tokyo) is launching a crowdfunding project "Bo-To-Shi-Ta" to bring "Bo-To-Shi-Ta" to Japan, a new sensory theater experience that rests the brain and mind. We will start a touring project to deliver the "luxury of being in a daze".

Bo-To-Shi-At" Visual

We have been delivering "experiential entertainment" such as large-scale entertainment shows, immersive theaters, and scenography to millions of people a year, mainly at theme parks and commercial facilities nationwide. As an extension of this production, "BOTTLE SHITA" was born from the idea that "time to rest the brain and mind is a luxury needed in this day and age. We are pursuing a new form of relaxation experience that combines science and art.

Bo-To-Shi-Ta_A Venue

What is "Bo-Tto Shi Ataa"?

Bo-Tto Shi Ataa" is a small theater that helps people regain the time to "think about nothing" that we tend to lose in today's busy, smartphone-obsessed, information-obsessed world.

The theater aims to create an experience that allows visitors to experience the "luxury of being in a daze" where the mind and body can relax through the use of space, sound, fragrance, and lighting that combine science and art.

Bo-To-Shi Atar_Wave Motion Speaker

Spatial direction

The light and sound effects utilizing theta waves, the location selection, the texture of the lawn, the fragrance, and the three-dimensional acoustics of the wave motion speakers are all designed to softly adjust the five senses. We are thoroughly committed to creating a space where the mind and body can relax.

Bo-To-Shi Atar_Live Performance

Art (live performance)

Live art" such as readings, live performances, songs, and dances quietly blend together to fill the space with stories and sounds for a limited time only. Live performances are characterized by the importance of "deep reaching expression" rather than showiness.

Bo-To-Shi Atar_Meducation

Mindfulness experience

The climax of the performance is a time of guided meditation in which storytelling and sound come together. The performance is designed to help you unwind from your thoughts and naturally spread a "gentle feeling" and an "overwhelming sense of clarity.

Response to the Nagoya Trial Performance - Questionnaire Results

We conducted a trial performance in Nagoya in November 2025, and verified the changes brought about by the experience through pre- and post-questionnaires.

Mood before the experience

About 90% of the visitors came to the show in an "uncomfortable" state: "normal" (36.1%), "tired" (33%), and "restless" (21%).

Mood after the experience

About 80% of the respondents answered that they felt "much better" and "much better," at 39.4% each, indicating that they felt "much better.

Satisfaction and intention to return

The majority of respondents gave a high rating (8-10) on a 10-point scale of satisfaction, with CAMPFIRE's "98% satisfaction" and "would like to come back" and "would recommend to others" both at the top of the scale.

Furthermore, some of the comments included, "I felt lightened after-work tension," "I found myself in a deep state of relaxation," "I didn't realize how luxurious time without thinking was," and "I feel like I can be kinder to my family," indicating that the value of the experience went beyond just "interesting performances. The value of the experience went beyond the mere "interesting performance.

Bo-To-Shi Atar_Customer Comments

Why do we need the "luxury of being in a daze" now?

In our daily lives, when we are busy with work, smartphones, and information, we tend to cut out the "time to be idle" first. However, through the verification of "Bo-To-Shi Ataa," I realized once again that this time is an important rest for the mind and brain, and is like an "invisible infrastructure" that affects people's happiness and human relationships.

I would like to make "idleness" a part of our culture, not as laziness, but as a positive act of self-conditioning.

With this in mind, we decided to launch "Bo-To-Shi-Ataru" as a traveling project to deliver it to all parts of Japan, rather than just to a few areas.

If more and more people can experience this "reward for not thinking about anything," it will ultimately lead to a more relaxed mindset for each and every one of us, and a kinder society as a whole.

This "small cause" is the driving force behind this crowdfunding project.

Bo-To-Shi Atar_Image

About Crowdfunding

The funds raised through this project will be used mainly for the following purposes

Creation of a venue for the performance

Equipment cost to improve the quality of the experience, such as lawn, cushions, wave speakers, etc.

Production equipment, transportation, staffing, etc.

Returns will include

We will provide you with a thank you message, digital contents that you can take home with you to experience the world, experience tickets, and a "Bo-Totsu Member's Card" with your name on it, so that you can take the luxury of "Bo-Totsu" back with you in your daily life (see the project page for more details). (For details, please see the project page).

Bo-To-Shi Atar_Crowdfunding

For more information, please visit

https://camp-fire.jp/projects/910743/view?utm_campaign=cp_po_share_c_msg_mypage_projects_show

Future plans

Dec. 2025: Start of crowdfunding

Feb. 2026: Prepare for return production and shipping, send digital membership card

March 2026: First performance of tour (Osaka) scheduled

April-December 2026: Touring performances scheduled to be held in several locations nationwide

While deepening collaboration with venues and partners nationwide, we will update the quality of the productions and spatial presentation, and nurture it as an ongoing touring project.

Bo-To-Shi-Ta_Visual 2

Representative Comment

Creative Director / Director

Masashi Matsumoto (Representative of S.I.P.H Entertainment Japan Inc.)

Bo-To-Shi Atar_Matsumoto Tadafumi

The time we tend to lose in our daily life is a very important time to be absent-minded.

In "Bo-Tto Shi Ataa," we aimed to create a time when we can take a break from the busyness of our daily lives and enjoy a "luxurious margin" by combining science and art. We will be happy if, after seeing the play, you feel lighthearted and look forward to tomorrow with a little bit of anticipation. We hope that this story will be shared throughout Japan. We hope that the act of "dawdling" will spread as a new culture, and that we will be able to share the stories that emerge from it with you.

Official Sponsor

We hope that you will agree with the philosophy of "Bo-To-Shi Ataa",

We would like to introduce the following companies who support the philosophy of "Bo-Tto Shi Ataru" and are willing to share this experience with us.

Takikou Sewing Co.

Wearable bead cushion

Lifestyle Labo Co.

ecograss business

RAHU Corporation

RAHU Corporation

Crowdfunding page

https://camp-fire.jp/projects/910743/view?utm_campaign=cp_po_share_c_msg_mypage_projects_show

We will also provide updates on our SNS account as needed.

Official Instagram: https://www.instagram.com/bo_tto_theater_official/

X (former Twitter): https://x.com/bo_tto_theater

Company Profile

Company name: S.I.P.H Entertainment Japan Inc.

Representative Director: Masashi Matsumoto

Establishment ： September 3, 2014

Location: Yoyogi HRC Bldg. 7F, 2-4 Moto-Yoyogi-cho, Shibuya-ku, Tokyo 151-0062, Japan

Business : Entertainment business in general, production business, space production, event planning/production/management, and catering business.

　　　　　　 Event planning/production/operation, casting, theater business, design, marketing, video production, etc.

　　　　　　 Design, marketing, video production, etc.

Official website: https://s-i-p-h.tokyo