Optimal solution for point service implementation in the shortest time and at the lowest cost -- Japan's only specialized consulting firm, M's Start of one-stop support package for point system implementation

M's Communicate Inc. (Head Office: Kita-Aoyama, Minato-ku, Tokyo; Representative Director: Yuko Okada) has started offering a "One-Stop Package for Point System Introduction" in December 2025 to support companies in introducing point services and point applications as well as renewing existing systems.

This service provides consistent support from strategic design (grand design) to selection of the most suitable vendor and implementation from a neutral standpoint, responding to the concerns of companies such as "I don't know which system to choose" and "I am not sure if the system implementation will be truly effective," and realizing the shortest and most optimal implementation while eliminating unnecessary costs and time. It is a new support model that realizes the shortest and most optimal implementation while eliminating unnecessary costs and time.

Conceptual diagram of the service

Background: Conventional implementation methods fail to deliver results.

In the past, the general approach to introducing point services and point applications was to "consult with the vendor first,

In reality, however, the following issues are often observed

The package price was low, but the final estimate was unexpected.

We received proposals from multiple vendors, but we did not have the skills to make comparative judgments, and the decision-making process was slow because it required a lot of time and man-hours within the company.

The system was not well designed and became "difficult to use" after implementation.

Against this backdrop, there is a growing need for support that takes a strategic perspective and leads the implementation from a neutral standpoint.

Three points that this service solves

1.[Optimal Selection] Support for vendor selection from a neutral and professional standpoint

From the standpoint of a non-system provider, we neutrally select 1 to 3 vendors best suited for the purpose.

Network of more than 10 point application vendors in Japan

Provides a report comparing features, prices, and functions of each vendor.

Design that leads to results: Design and verification of "systems that will be used" in advance

Points are not "just a discount" but "a key element of engagement strategy

Check from multiple perspectives whether the system is attractive from the customer's point of view, easy to use, and sustainable.

Design a grand design that leads to results (member benefits, UX, redemption rate design, etc.)

3.[Shortest and cheapest implementation] Minimize time and cost

Eliminate requirement discrepancies, specification changes, and wasteful estimates and comparisons.

・Available for implementation with the most reasonable total cost in the end.

We also provide support for internal explanations and consensus-building, moving the entire implementation forward in a short period of time.

BEFORE → AFTER

Contents (standard package)

Service name: One-stop package for point system introduction

Target companies: Companies that are considering introducing a new point system

　　　　　　Companies considering renewal/improvement of existing system

Scope of services: Point strategy design / system design (grand design)

　　　　　　UX and benefit design / legal and accounting aspects of point service / organization of requirements for system and application implementation

　　　　　　Requirements organization for system/application implementation / RFP (Request for Proposal) preparation / Selection of the most suitable vendor / Specification after vendor selection

　　　　　　Selection of the most suitable vendor / Specification adjustment after vendor selection / Attendance at meetings / PMO for implementation project

　　　　　　PMO for implementation project

Time required: Minimum 2 months

Initial cost: Estimated on a case-by-case basis depending on the scale and content of the project; initial system development costs are

　　　　　　Initial system development cost depends on the system vendor.

Standard Package Configuration (minimum 2 months)

Workshop on point service design concepts (engagement design, point service 3.0 perspective)

Cost-balance optimization simulation (design of usage rate, grant rate, and collection rate)

Grand designing including customer experience design (system design/UI/UX/campaign coordination)

Selection of optimal point system/application vendor and provision of comparison data (1-3 vendors)

Company Profile

Company name: M's Communicate Inc.

Location ： G-FRONT AOYAMA 3F, 2-12-15 Kita-Aoyama, Minato-ku, Tokyo

Establishment ： 2003

Representative ： Yuko Okada, Representative Director

Business description: Strategic design of point service/loyalty programs,

　　　　　 CRM/LTV support, customer marketing consulting

Official URL ： https://www.emscom.co.jp

As the only independent company in Japan specializing in point service consulting, M's Communicate has supported more than 300 companies and organizations in the distribution, finance, manufacturing, telecommunications, infrastructure, and local government sectors for over 20 years.

In addition, his recently published book, "Point Service 3.0" (https://amzn.to/4eGs32m), advocates "points as a strategic asset that builds relationships with customers" and has gained much support as the "new standard" in the industry. The book has received a great deal of support as a "new standard" in the industry. Immediately after its release, the book received a great response and was ranked No. 5 (July 31-August 6, 2025) in the business (management) book rankings at the Maruzen Marunouchi Main Store, and is highly regarded as the bible of point strategy.

This package is the culmination of our knowledge and achievements, and aims to realize a "no regrets point service implementation" in terms of both time and cost.