Point Strategy Textbook Now Available in Electronic Form for Easy Reading Kindle Edition of "Point Service 3.0" Now Available

M's Communicate Inc. (Minato-ku, Tokyo / CEO: Yuko Okada) announces the release of a new Kindle e-book version of the book "Point Service 3.0: Point Strategies in the Age of Engagement" published by Chuokeizai-sha on July 29, 2025.

Point Service 3.0: Point Strategies in the Age of Engagement (book shadow)

Immediately after the paper version was released, the book received a great response and was ranked No. 5 (July 31-August 6, 2025) in the business (management) book rankings at the Maruzen Marunouchi flagship store. The book also received high praise from readers and was quickly reprinted. In response to this support, we are now offering an electronic version of the book so that more practitioners can take advantage of it.

https://amzn.to/4eGs32m

The electronic version will further strengthen the "field of practice

Today, point services have moved beyond "discounts" and are evolving into a "social infrastructure" that spans companies, regions, and governments. They have developed into common points, company points, BtoB transactions, government points, regional points, health points, and even technological areas such as Web3 and AI, requiring deeper systematic knowledge for strategic use.

In the Kindle edition,

Institutional design

Legal and point accounting

Point system requirements

The latest case studies

Comparison by 13 industries

The vast amount of knowledge, such as "system design," "legal," "point accounting," "point system requirements," "latest cases," and "comparison by 13 industries," can be instantly referenced by keyword search. The paper version can be used for checking during meetings, making internal proposals, creating documents, etc., which were not possible with the paper version.

Feedback from Readers

Since the publication of the paper version, we have received a number of positive responses.

The book finally gives an "overall picture" of the point service.

I want to use the Kindle version to search and read just the chapters I want.

A must-have for practitioners."

The chapters on institutional design and accounting are just so practical. The electronic version is useful for searching during meetings.

I would highly recommend this book to management.

The essence of "points" as a strategic asset, not as a discount, is clear. It has changed the way of thinking within the company.

This is the first book I have read that explains BtoB points.

"The contents will be of relevance to those in charge of regional and administrative point systems.

"There are many viewpoints that can be used as a reference for redesigning the system.

Author's background: Japan's only consulting firm specializing in point systems

The author, Yuko Okada, is the representative of Japan's only consulting firm specializing in point service, which has assisted more than 300 companies in the electric railway, energy, finance, manufacturer, distribution, restaurant, hotel, and various services industries since its establishment in 2003 to create or restructure their point system. He is the president of "Point Service Specialized Consulting Company," the only company in Japan that specializes in point service.

Fifteen years after his previous book, "Successful Point Services," was published in 2010, this book is the definitive systematization of "where points are now and where they will be in the future," from a practitioner's point of view. The electronic version of this book is the result of the response to the paper version of the book, and it is now ready to deliver the knowledge to even more people in the field.

Features of this book (Kindle version improves the utilization of point services)

Covers common points, company points, BtoB points, government and regional points

Systematic organization of system design, operation, accounting, legal affairs, and system construction

Presenting issues of the "Point 3.0 Era," such as fusion with AI and the token economy

Comparative analysis of 13 major industries

Includes numerous case studies from leading companies.

Kindle edition allows you to jump to the necessary section and search freely.

Bibliographic information (Kindle edition)

Title ："Point Service 3.0: Point Strategies in the Age of Engagement

Author ：Yuko Okada, editor

Publisher: Chuokeizai-sha, Inc.

Release date of paper version: July 29, 2025

Release date of electronic version: November 17, 2025

Price ： Paper edition 4,180 yen (tax included) / Electronic edition 4,096 yen (tax included)

ISBN : 978-4-502-53271-9

From the Author

The electronic version of this book makes it easier for anyone who needs point strategies to access the knowledge they need, regardless of their location or device. We hope that this book will serve as a "new foundation for practice" linking industry, government, and the community."