A new type of apparel EC to "wear" the worldview of 6 creators + Story-linked apparel brand! PLAINPLAIN" officially launches!

Creator-driven apparel EC "PLAINPLAIN" (operated by nonknow) has officially opened an online store selling "apparel with artwork" by a total of six creators.

This is a multi-creator "wearable work" mix of art, manga, photography, graphics, characters, and other diverse expressions that are developed as "products to be worn" as they are. It is a culture EC.

PLAINPLAIN URL: https://plainplain.jp/

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Wearable apparel that captures the worldview of the creators

At PLAINPLAIN, those who participate in the design process are called "creators.

Talent from a variety of fields not usually involved in apparel, such as restaurant owners, rock bands, editorial designers, and Japanese confectionery shop owners, have gathered.

Based on the perspectives and knowledge they have cultivated in their respective fields, they "incorporate their own worldviews directly into apparel" - the products thus realized have a unique appeal that transcends preconceived notions.

Story-linked apparel brand "BALADE" is also being developed.

PLAINPLAIN's original brand "BALADE" has also been launched.

As a "story-linked apparel brand" that develops new products every month, the backbone of the characters and their stories will be added to the products.

The brand name "BALADE" means "walk" or "excursion" in French. The name "BALADE" means "a walk" or "an excursion" in French.

Original brand "BALADE

Visuals are "a collection of galleries".

Photography, manga, character, graphics, and other genres and techniques are all different from each other.

As a result, the entire store looks like a "collection of galleries".

The store presents a new form of expression that differs from conventional apparel e-commerce.

Participating creators (excerpt)

BALADE (original brand)

Chengo Takemura (Ultimate Freelancer)

Satoshi Nagai a.k.a. Booby (Izakaya owner)

Yoshinori Yamaguchi (Editorial Designer)

Nisuke Ikeda (Japanese sweets store owner)

in the back of... (rock band)

Molea (painter)

Participating creators

We plan to invite creators from a wide range of fields (harp player, photographer, temple priest, etc.)

Product Lineup

Short-sleeved T-shirts / Ringer T-shirts

Long-sleeved T-shirts / Raglan shirts

Long-sleeved T-shirts / Raglan T-shirts ・7分 sleeve T-shirts

Sweatshirts

Hoodies

Canvas art

Can badges

Organic cotton bags

The theme is "Wearable Art", which lies between art and apparel.

Shirts (selected items)

Long-sleeved tops (selected items)

What PLAINPLAIN aims for

PLAINPLAIN is not a conventional "print T-shirt sales company" but a "place where creators can deliver their works

A place where creators can deliver their works

A place where creators can share their stories.

A place where creators can share their stories.

A place where people in various fields can get to know each other.

We aim to create a "hub EC" that functions as "a place where creators can deliver their works," "a place to share stories," "a place where people can come to love the entire worldview," and "a place to get to know people in various fields.

We are planning to develop plans for exhibitions and sales, pop-ups, donations, corporate collaborations, etc. across online and offline.

Outline of the store

Site name: PLAINPLAIN

URL ： https://plainplain.jp/

Instagram： https://www.instagram.com/plainplain.jp/

Company Profile

Operating company : nonknow

Location: 15-7, Hadadatomoto-cho, Ukyo-ku, Kyoto 616-8147, Japan

Representative: Kazuya Ogasawara

Business description: Product production / Advertising agency