New wooden dolls with white taste that fit in with your interior are now available! New "Light Color - Awairo" is now available in limited quantities!

WiNEEDS HOLDINGS Corporation (read: WiNEEDS HOLDINGS; located in Hiroshima City, Hiroshima Prefecture; Masashi Oda, President; hereinafter "Hito to Ki"), which sells wooden dolls, May dolls, and picture book shelves made of wood under the Hito to Ki (Hitoto) brand, has launched a new line of wooden dolls, "Kumuki Series Color ~iro~ The newest addition to the Kumuki series of wooden dolls, "Light Color ~Awairo~," is made of light-colored wood and is scheduled for delivery during January 2026.

~Danshoku Series ~Awairo~.

Kumuki Series Colors - Iro: Five Hina Decorations, Light Color - Airo

URL: https://www.hito-to-ki.com/?mode=grp&gid=3135406

Background of Product Development

Hito to Ki" has been selling its original "Kumuki Series" of dolls that take advantage of the warmth of wood since 2020, and the series has been very popular, selling out almost every year in early January.

The "Kumuki Series" dolls are palm-sized wooden dolls with a cute form. We hope that small children will be able to easily touch them as if they were playing with building blocks, and that we can talk about the meaning of hina-dolls while decorating them with children.

The new "Aiiro" dolls are made from a rare piece of wood with a lighter color, and are made from the same wood that is used for the first time in Japan. The new "Awairo" series is made from only the rarest of woods with a lighter color, allowing you to feel the light texture of the wood as it was when it was born.

This is the perfect Sekku decoration for those who want a compact and well-designed doll that fits in with modern interiors, while still respecting tradition.

～Natural colors that blend well with interiors.

Characteristics of the product

Modern design that fits in with white-based interiors

Light-colored wood is used to create a white color, designed to fit in with white or Western-style interiors. The dolls and pedestals have a simple design with minimal waste, so they are cute but do not disturb the atmosphere of the room.

～Simple design that fits well in Western-style interiors.

2. Wooden dolls carefully crafted from unpainted wood, safe and secure for children

Japanese craftsmen carefully process each doll one by one to create a rounded, smooth feel. Please enjoy decorating with your child while feeling the warmth of handcrafting.

Since the wood is unpainted, it will change over time. You can feel the passage of time and your child's growth each time you decorate it.

～The unpainted wood is safe and secure for children.

3.You can choose the number of dolls and pedestals to match the size of your room.

The smallest size, the Hanzuki Hina decoration, is approximately 26 cm (width) x 15 cm (depth) x 15 cm (height), and can be held by an adult with one hand. The pedestal can be hung on the wall, so it can be displayed in any place. There are many combinations of dolls and pedestals, so you can find the perfect size for your room. The special box makes it easy to store the dolls.

～The box is also easy to store.

Product Outline

Product name: Kumuki series "Color

Color ：Light color

Scheduled delivery date : Within January 2026

Sales location ： Hito to Ki official website, Rakuten Ichiba store, Yahoo!

　　　　　　　　Yahoo! Shopping Store

Price: 39,800 yen - 69,800 yen (including tax and shipping)

＜Five dolls decoration

Size : 28 cm (height) X 35 cm (width) X 25 cm (depth)

Price : 49,800 yen

URL ：https://www.hito-to-ki.com/?pid=188985229

～Five Hina Decorations

<Hangetsu Hina decoration

Size : 15 cm (height) X 26 cm (width) X 15 cm (depth)

Price : 39,800 yen

URL : https://www.hito-to-ki.com/?pid=189132796

～Half-moon Hina ornaments

<Hina ornaments on a round pedestal

Size : 32 cm (height) X 30 cm (width) X 11.5 cm (depth)

Price : 49,800 yen

URL : https://www.hito-to-ki.com/?pid=189132823

～Hina ornaments on a circular pedestal

＜Five dolls on a round pedestal

Size : 43 cm (height) X 40 cm (width) X 12 cm (depth)

Price : 69,800 yen

URL ：https://www.hito-to-ki.com/?pid=189132835

Size is for reference only.

The size is for reference only, and there may be individual differences in grain and color due to the use of natural wood.

～Five dolls on a circular pedestal

Hito to Ki" official website: https://www.hito-to-ki.com/

Hito to Ki" Rakuten Market Store: https://www.rakuten.co.jp/hito-to-ki/

HITONOKI Yahoo! Shopping Store: https://store.shopping.yahoo.co.jp/hito-to-ki/

About the special offer

Customers who purchase by December 31, 2025 will receive a gift of their choice as an early purchase bonus.

(The gift will be sent separately from the product.)

(1) Hinadori tapestry (3,000 yen value)

(2) Hinoki name tag

*Please consider purchasing as soon as possible, as it will be on a first-come, first-served basis.

Company Profile

Trade name ：WiNEEDS HOLDINGS Co.

Representative: Masashi Oda, President and Representative Director

Location ：1-7 Kyobashi-cho, Minami-ku, Hiroshima 732-0828, Japan

　　　　　Asty Hiroshima Kyobashi Building 7F

Establishment ：November, 2011

Capital ：69,410,000 yen

Business : E-commerce business

Brands handled

Setsubun Festival decorations and wooden products store "Hito to Ki" (People and Trees)

HID and LED specialty store for cars and motorcycles "fcl.

Wood lure specialty store "Wood Splash!

URL: https://wineeds-hd.jp/

Customer inquiries regarding this matter should be directed to

Inquiries from customers are accepted by e-mail only.

WiNEEDS HOLDINGS Co.

MAIL: shop@hito-to-ki.com