Change Real Estate to "Wealth" instead of "Negative Real Estate 11/17 "Apartment Leasing Management School for Managers, Asset Owners, and Second Generation Landlords Released at bookstores nationwide

　Hoshino Shobo (Representative: Tomoe Hoshino https://silas.jp ) has published "Apartment Rental Management School for Managers, Asset Holders, and Second Generation Landlords" (Author: Muneaki Watanabe / Representative Director of Katsura Real Estate Corporation: https://www.katsurahome.co .jp ), which systematically compiles practical knowledge on rental management, was released at bookstores nationwide on November 17, 2025.

　This book is a practical bible for managers and next-generation landlords, covering everything from the overall picture of rental management to key points on moving in and out, risk management, repairs, income and expenditures, and exit strategies. Using illustrations and real-life examples, the book explains the often-complicated structure of real estate management in a way that is easy to understand, even for first-time readers.

Cover of "Apartment Leasing Management School for Managers, Asset Owners, and Second-Generation Landlords

＜Features of this book

　As the generation managing apartment buildings ages and inheritance takes over, many second-generation landlords who have taken over apartment buildings built by their parents are increasingly making the decision to "sell" due to a lack of experience and know-how. On the other hand, for small and medium-sized business owners seeking stable asset management and new business models, "apartment management" is attracting attention as a realistic, low-risk, long-term profit-generating option.

　Although repair and construction costs are rising year by year due to soaring construction material prices and labor shortages, it is no exaggeration to say that apartment management is the safest business option if tenants are secured and income and expenditure management is conducted properly.

　This book is a practical guide to apartment management for "second-generation landlords" and "small and medium-sized business owners," systematically and clearly explaining the key points of stable management, including tenant recruitment, repairs, income and expenditure management, and exit strategies. It systematically and clearly explains the key points of stable management, including tenant recruitment, repairs, income and expenditure management, and exit strategies.

The book also provides easy-to-understand examples of the "post-succession confusion" that second- and third-generation landlords are prone to.

The contents are also useful for managers who are considering rental management as a "new business.

Safe and reliable asset management methods in times of rapid change, such as the rising cost of construction materials.

Systematizes the six steps of apartment management (planning, construction, occupancy, management, repair, and exit)

The book is a condensed version of the on-the-spot know-how of a real estate company that has been in business for 55 years, and is based on community-based knowledge.

<Background to the writing of this book

　As the second president of a community-based real estate company that has been in business for 55 years and has 16 branches mainly in southern Ibaraki Prefecture, the author has been observing inheritance and replacement of landlords and landlords in the field for 28 years. He believes that "apartment management is a job that connects families' wishes to the future and is a social business that supports the livelihood of the community. This book was written with the hope that those who take over rental management or start their own business will understand the essence of real estate management, which will transform real estate from a "negative asset" to a "wealthy asset".

Author's Introduction

Muneaki Watanabe

President and Representative Director, Katsura Real Estate Co.

Author： Muneaki Watanabe

Muneaki Watanabe became a licensed real estate agent while still in college.

After graduating from college, he joined Mitsui Fudosan Realty Co.

He began his career in the real estate industry, starting with real estate sales.

In 2000, he participated in the establishment of the Ryugasaki branch office to commemorate the 30th anniversary of the company's founding, and was involved in the management of the branch office as a core member.

In 2015, on the occasion of the 45th anniversary of the company's founding, he was appointed President and Representative Director.

He established the company's position as a comprehensive housing solutions company with the largest number of branches in the southern region of Ibaraki Prefecture.

By assigning a person in charge of rental management, brokerage, and sales at each of its 16 branches, the company has created a system for resolving issues within the branch, and is developing services under the motto of "giving shape to ideals and comprehensive proposals.

The company will celebrate its 50th anniversary in 2020, and is leading the way in enhancing its proposal and organizational capabilities as a top national standard company with the goal of becoming a 100-year company.

The company manages more than 25,000 units, and many of its clients have been with the company for two to three generations.

Book information

Title: "Apartment Leasing Management School for Managers, Asset Owners, and Second Generation Landlords

Author ： Muneaki Watanabe

Price ： 1,980 yen (tax included)

Release Date ： November 17, 2025

Publisher ： Hoshino Shobo

Publisher ： Sanctuary Publishing

Number of pages ： 208 pages

Sold at : https://amzn.asia/d/1PXxSSW

Table of Contents

Chapter 1: The whole picture of apartment rental management

Chapter 2 Tenant Recruitment

Chapter 3: Risks of Rental Management and How to Avoid Them

Chapter 4: During Occupancy, Eviction, and Re-recruitment

Chapter 5 Repairs

Chapter 6 Key Points of Apartment Rental Management

Chapter 7: Questions and Answers　Rental Management Q&A