A toy brand loved in 80 countries around the world Melissa and Doug" started sales!

Ishikawa Toy Co. (Head office: Sumida-ku, Tokyo; Representative: Koichi Nakamura) has begun selling a total of 29 "Melissa and Doug" items at toy stores nationwide and on various e-commerce sites from fall 2025.

URL] https://ishikawa-toy.com/melissaanddoug/

Melissa and Doug

◎What is Melissa and Doug?

Melissa and Doug, an American toy brand, has been providing unique and safe wooden toys for over 35 years since its establishment, and is loved by children in about 80 countries around the world for its design and high safety standards. Ishikawa Toys started sales in Japan as a distributor in the fall of 2025.

◎Play that nurtures the five senses without the use of digital devices

Melissa & Doug toys aim to nurture children's free thinking and creativity through play.

We offer a wide range of toys that can be played with for a long time, providing children with invaluable opportunities for growth through the joy of touching, feeling, thinking, and creating with their own hands, away from digital screens.

The lineup includes educational toys that promote development, as well as pretend play, puzzles, blocks, and more.

◎Lineup 1: Intellectual Education

Toys that allow children to learn while playing freely according to their ages and personalities

Pounding Bench

◇Pounding bench

When you pound it in with a hammer, the face on the other side comes out.

Not only just hammering in, but also adjusting the height, aligning, counting...what other kinds of play can you do?

Price ： 4,180 yen (tax included)

Ages : 2 years old and up

Shape Matching Clock

Shape Matching Clock

This is a shape-matching clock with various shapes, colors, and numbers.

Not only learning about clocks, but also learning the order of numbers and playing with matching shapes and colors.

Price: 2,750 yen (tax included)

Target age: 3 years old and up

List of Educational Items

Total 8 items

Lineup 2: Puzzles

Colorful and lively wooden puzzles are durable and can be played with for a long time.

Chunky Puzzle Vehicle

Chunky Puzzle Vehicle

Thick pieces of working cars painted with vivid colors are easy to grasp and can be played as both a puzzle and building blocks.

Price: 1,980 yen (tax included)

Ages: 2 years and up

List of Puzzle Items

Total 6 items

◎Lineup 3: Playing house

An authentic yet cute plaything series with an American design

Ice Cream Set

Ice Cream Set

An ice cream set with many of everyone's favorite flavors!

Use the ice cream dispensers to scoop the ice cream and put it on the cones!

A large ice cream box is also included for easy cleanup.

Price : 3,850 yen (tax included)

Ages 3 and up

Felt Pizza Set

Felt pizza set

This set allows you to make your own original pizza by adding toppings to the felt pizza dough.

Can you make the most delicious pizza using olives, tomatoes, mushrooms, etc.?

The package will be transformed into a pizza box!

Price ： 3,850 yen (tax included)

Ages : 2 years and up

Seasoning set

Seasoning set

Let's season your food with realistic looking seasonings!

Enjoy a different kind of playtime with the shakashaka shakashaka and the stretchy, stretchy action.

It also comes with a stylish stand for storage.

Price: 4,180 yen (tax included)

Ages: 3 and up

List of Play-Doh Items

Total 10 items

◎Lineup 4 Blockable

A new block made of wood and felt! Use the joints to combine the parts as you like!

Blockable Vehicle

◇Blockable Vehicle

Make vehicles by fitting the blocks together! Play with yachts, airplanes, tractors, race cars, or create your own interesting creations by combining blocks.

The package can be folded up to use as a play space.

Pieces can be stored in a box with handles for easy cleanup and transport.

Price ： 6,600 yen (tax included)

Ages: 2 years and up

List of blockable items

Total 5 items

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About Ishikawa Toy Co.

Since 1926, Ishikawa Toys has been serving the toy industry as its business domain, working with many retailers and manufacturers. With sales offices and distribution centers throughout Japan, we have a system in place to quickly respond to a variety of needs.

We wish to be a company that contributes to children's happiness and growth by delivering "toys" that can be played with with peace of mind, and to further the development of the company and the industry with "sincerity and hard work. We will continue to take on challenges with a willingness to change.

Company Profile

Company name: Ishikawa Toy Co.

Head Office: 1-25-7 Honjo, Sumida-ku, Tokyo

Representative Director: Koichi Nakamura

Business description: Wholesale of toys / Planning, development and sales of toys

Founded: 1926

Established: 1951

HP ： https://www.ishikawa-toy.co.jp/