Local Pudding Festival "Pudding Expo 2025 Held at AEON Lake Town from November 20 (Thu) to 30 (Sun), 2025

Ltd. will hold "Pudding Expo 2025" at AEON Lake Town, one of the largest shopping malls in Japan (Koshigaya City, Saitama Prefecture), for 11 days from November 20 (Thursday) to 30 (Sunday), 2025, gathering puddings from all over Japan. This will be the third year in a row that the event will be held in collaboration with AEON Lake Town's Black Friday.

Pudding Expo 2025 banner

Under the theme of "Delicious, delightful, and new encounters with surprising puddings," this event will bring together puddings, a national dessert, from all over Japan for pudding lovers. The event will be held in "Saitama Prefecture," one of the top pudding consumption areas in Japan and a major consumer of sweets.

In sympathy with one of the concepts of Aeon Black Friday, "Black Friday to stimulate appetite," the event will also be held in conjunction with this event, including a Black Friday special campaign.

More than 80 kinds of unique local puddings will be gathered.

The puddings selected for this event are characterized by their "local characteristics. The puddings selected for this event are characterized by their "local characteristics." In addition to puddings made with local milk and eggs, such as Furano Milk Pudding and Nagoya Cochin Retro Pudding, there are also puddings made with local nature and culture in mind, such as Fukui's Dinosaur Excavation Pudding, Ehime's Dogo Pudding and Tottori's Suna Pudding. The lineup also focuses on new pudding shapes and evolutions that local stores are challenging, such as "Kobe Magical Tsubo Pudding" and Osaka "Tirapuri.

The previous event attracted more than 30,000 visitors over 11 days and sold out more than 60,000 puddings, making it one of the largest pudding events in Japan.

Outline of the event

Title: "Pudding Expo 2025

Venue: AEON Lake Town mori 1F Water Plaza (Koshigaya City, Saitama Prefecture)

Period: Thursday, November 20, 2025 - Sunday, November 30, 2025 (11 days)

Opening hours: 11:00-19:00 (Closes at 17:00 on the last day, November 30 only)

Stores ： 【6 guest stores, 2 project stores, total of 8 stores】.

Inquiries: 03-6231-7468 (in Gotochi Gourmet Kenkyukai Co., Ltd.)

Pudding Expo official website: https://j-gourmet.jp/pudding

(1) "Osaka Pudding Specialty Store Uffu Pudding" (Ibaraki City, Osaka Prefecture)

(2) "Chocolatier Romantei" (Kamagaya City, Chiba Prefecture)

(3) Dante Cheesecake Shop (Saitama City, Saitama Prefecture)

(4) Kobe Franz (Kobe City, Hyogo Prefecture)

(5) "Pudding specialty store Ena Pudding" (Miyazaki City, Miyazaki Prefecture)

(6) "Pudding specialty store Popokate" (Shinagawa, Tokyo)

(7) "Local Shop Selection" (planned stores)

　 Yamagata Ufufu Garden (first time)

　 Kagawa Konpira Pudding (first time)

　 Ehime Dogo Pudding (first time)

　 Nagasaki Minamiyamate Pudding (first time)

　 Oita Prefecture Yufuin Hana Koji Kikuya

(8) "OTORIYOSE Pudding Collection" (planned stores)

The "OTORIYOSE Pudding Collection" is a gourmet event for "pudding fans" that selects and collects puddings, a national dessert, from all over Japan under the theme of "Delicious, delightful, and new encounters with surprising puddings". Pudding" is the theme of this gourmet event for "pudding fans". Last year, more than 30,000 people visited the event over 11 days and more than 60,000 puddings were sold out, making it one of the largest pudding events in Japan. Eight stores will be set up at the event site, offering a total of over 80 unique local puddings. Customers will be able to "see," "eat," and "enjoy" a wide variety of puddings as they wander through the puddings. During the event, a special campaign in collaboration with AEON Lake Town's Black Friday will also be offered. The pudding exposition will be held for 11 days, and will feature a wide variety of puddings, from famous products that have been selected from our extensive selection to those that will make their debut for the first time, as well as products that are limited to the venue.

Pudding Expo

Manabu Matsumoto, president of Gotochi Gourmet Kenkyukai, produced Japan's first pudding expo in 2004 in Ikebukuro, Tokyo. He tasted puddings from a total of more than 300 stores and selected the best products. Since then, pudding events have been held in various locations throughout Japan for the past 20 years.

Pudding Expo" and "Gotochi Pudding Fest" are registered trademarks of Gotochi Gourmet Kenkyukai Co.

Introduction of participating stores (6 guest stores and 2 project stores)

(1) "Osaka Pudding Specialty Store Uffu Pudding" (Ibaraki City, Osaka Prefecture)

Fusion of tiramisu and pudding "Tirapuri" and new pudding sandwich cake "Purinputon

Osaka Pudding Specialty Store Uffupurin

(2) Chocolatier Romantei (Kamagaya City, Chiba Prefecture)

The "Flame Pudding" and "Pudding Can" made with fruit and brûlée are among the unique items on the menu.

Chocolatier Romantei

(3) "Cheesecake Specialty Dante" (Saitama City, Saitama Prefecture)

Rich Italian pudding "Saitama Kinzoku Pudding", "Kawagoe Soy Sauce Pudding", "Sayama Tea Pudding", etc.

Cheesecake specialty store Dante

(4) "Kobe Franz" (Kobe City, Hyogo Prefecture)

The one and only unglazed jar pudding "Kobe Magic Jar Pudding

Kobe Franz

(5) "Pudding specialty store Eena Pudding" (Miyazaki City, Miyazaki Prefecture)

Kyushu Danshi Kanji Kanji Pudding", "Miyazaki Mango Fruit Pudding" and other new products.

Pudding specialty store Eena

(6) Pudding specialty store Popokate (Shinagawa Ward, Tokyo)

The "Classic" pudding, which is a reproduction of retro coffee shop pudding, and the "POPO Kata" and "POPO Yawa" in cute bottles are available.

Pudding specialty store Popokate

(7) "Local Shop Selection" (planned stores)

Close-up of local stores, including stores exhibiting for the first time

Yamagata Ufufu Garden (first time)

Kagawa Prefecture Konpira Pudding (first time)

Ehime Dogo Pudding (first time)

Nagasaki Minamiyamate Pudding (first time)

Oita Prefecture Yufuin Hana Koji Kikuya

Local Shop Selection

(8) "OTORIYOSE Pudding Collection

Over 30 kinds of puddings are lined up at this store, a specialty of the Pudding Expo.

OTORIYOSE Pudding Collection

Collaboration Campaign

Pudding Expo 2025 x BLACK FRIDAY at AEON Lake Town Special Campaign

Part 1: "OTORIYOSE Pudding 96 people 960 yen Campaign

Campaign date and time: Tuesday, November 25, 2025 - Friday, November 28, 2025 from 11:00 a.m.

Store ：Otoriyose Pudding Collection Booth

Buy 3 items of your choice from among the products with AEON's BLACK FRIDAY character "Black Panda" on the price pop, for 960 yen (including tax) for the first 96 customers only, instead of the usual price of 1,200 yen to 1,300 yen. This is a great opportunity to enjoy a wide variety of items.

<Caution

This event is only for the "OTORIYOSE Pudding Collection" booth. Other booths are not included.

The event will end as soon as the first orders are received.

*Only eligible products, excluding some high-value items, are available.

Part 2: AEON Lake Town's 10th Anniversary of Black Friday

Limited to the first 96 customers. 10 for 10 10th anniversary, one more gift campaign.

Date and time of the campaign : November 29, 2025 (Sat.) 11:00 a.m.-.

Store where the campaign will be held : Otoriyose Pudding Collection booth

The first 96 people to buy 10 or more local puddings in bulk at one time will receive "Oita Prefecture, Local Egg and Honey Pudding," a local pudding that has won the Monde Selection International Excellence Award and the highest gold medal.

*This offer is only for the "OTORIYOSE Pudding Collection" booth. Other booths are not eligible.

For inquiries from the general public, please call

03-6231-7468 (in Gotochi Gourmet Kenkyukai Co., Ltd.)

Pudding Expo Official HP: https://j-gourmet.jp/pudding/