SANA, MINA, and JEONGYEON of the global girl group TWICE have been appointed as new brand ambassadors for colored contact lenses, with a new web commercial set to be released on Tuesday, November 4.

Sweet Co. (Head office: Chuo-ku, Osaka-shi, Osaka; CEO: Midori Kayama) is pleased to announce that SANA, MINA, and JEONGYEON of the international girl group TWICE have been invited to join the "SWEET 1 DAY" color contact lens series as brand ambassadors. The three new products will be released sequentially from November 7, 2025 (Friday). In addition, to commemorate the launch of these new products, a new web commercial will be released on November 4 (Tuesday).

SANA, MINA, and JEONGYEON of TWICE as brand ambassadors of "SWEET 1 DAY

Outline of the New WebCM Project

In this new series, SANA, MINA, and JEONGYEON embody "beauty that is uniquely their own" through three different worldviews. The new visual story of the brand depicts the transparency, luster, and will that reside in the eyes.

RADIRIS × SANA

　The delicate gradation and three-dimensional effect create an elegant and refined gaze.

　The transparency of the eyes, as if covered in light, creates a "class-up" look that attracts people of all genders.

MEVILAGE × MINA

　A "beloved natural" line that combines neatness and shine.

　The transparency that brings out the true charm of the hair accentuates the softness and elegance of an adult woman.

GIRL CRUSH × JEONGYEON

　A cool and mode color variation for all those who enjoy being themselves.

　The eyes that convey a flirtatious strength and willpower express unisex beauty. The video features lighting, colors, and styling that match the worldview of each brand, creating a visual that is rich in individuality.

<RADIRIS> x SANA

RADIRIS x SANA

<MEVILAGE> x MINA

MEVILAGE x MINA

<GIRL CRUSH> x JEONGYEON

GIRL CRUSH x JEONGYEON

Outline of the new web commercial

Title: 

RADIRIS: The leading actor's gaze that speaks of confidence

MEVILAGE: The goddess dwells in her eyes

GIRL CRUSH: Awakening the one and only individuality

Broadcasting begins: November 4, 2025 (Tuesday)

Cast: TWICE SANA, MINA, JEONGYEON

URL:

RADIRIS: https://youtu.be/FYbI1tayVaw  

MEVILAGE: https://youtu.be/_ZkI5jP3jys  

GIRL CRUSH: https://youtu.be/SoWen9gepyw

Starting Friday, November 7, a launch commemorative campaign will begin!

To commemorate the launch of the new products, a special online and offline purchase campaign will be held.

For every two boxes of each brand purchased, one "Photo card with lottery number" will be given away.

In addition, we will offer exclusive items available only through this campaign, such as a limited-edition ‘Special BOX’ and in-store-only posters.

Online Campaign

Begins sequentially on November 7 (Fri.). A special online offer including high-quality packaging and limited colors will be available.

◆Sweet official mail order: https://store.sweet78.co.jp/

"Special BOX" with limited quantities will go on sale

　Contents: 7 colors including Sweet's limited colors / 4 Photo cards with lottery numbers / 4 stickers / original mirror

Each purchase of two boxes of each brand will bring one "Photo card with lottery numbers" as a present (total of four types, one of which is rare).

More Contact: https://morecon.jp/

"Special BOX" with limited quantities available

　Contents: 7 colors including limited edition colors of Moa Contacts / 4 Photo cards with lottery numbers / 4 stickers / original mirror

One "Photo card with lottery numbers" will be given for every two boxes of each brand (total of 4 types, one of which is rare).

Offline Campaign

The three brands will go on sale simultaneously at Don Quijote stores nationwide from November 13 (Thu.). Exclusive offers only available at the stores are also available.

For every 2 boxes of each brand, a "Photo card with lottery number" will be given away (total 4 types, including 1 rare type).

For every 4 boxes of each brand, a "poster" will be given away (3 kinds in total).

Double Chance Privilege

For both online and offline purchases, a poster autographed by each brand's image models will be given away by drawing among those who have Photo cards with drawing numbers.

■Product Information

(1)RADIRIS

RADIRIS

Product name ： RADIRIS

Release date : November 7, 2025 (Friday)

Color ： Total 9 colors

Lens ： BC 8.6mm, DIA 14mm, GDIA 13.1–13.2mm, water content 38.5%

Period of use: 1 day

Power： 0.00, -0.75 to -5.00 (0.25 steps), -5.50 to -10.00 (0.50 steps)

(Don Quijote: 0.00, -1.00 to -5.00 (0.25 steps), -5.50 to -10.00 (0.50 steps)

Night Orchid only: 0.00, -1.00 to -5.00 (0.25 steps), -5.50, -6.00)

Contents ： 10 pieces per box

Price ： 1,600 yen + tax

Approval number ： 23000BZX00343000

URL ： https://sweet78.co.jp/radiris/

Characteristics: The delicate gradation and deep three-dimensional effect create an elegant and sophisticated impression. The transparency, as if cloaked in light, enhances the eyes and creates a "class-up" look that appeals to people of all genders.

(2)MEVILAGE

MEVILAGE

Product name: MEVILAGE

Launch date : November 10, 2025 (Monday)

Color ： Total 9 colors

Lens ： BC 8.6mm, DIA 14mm, GDIA 13.1mm, water content 38.5%

Period of use: 1 day

Power ： 0.00, -0.75 to -5.00 (0.25 steps), -5.50 to -10.00 (0.50 steps)

(Don Quijote: 0.00, -1.00 to -5.00 (0.25 steps), -5.50 to -10.00 (0.50 steps)

Floral blue only: 0.00, -1.00 to -5.00 (0.25 steps), -5.50, -6.00)

Contents ： 10 pieces per box

Price ： 1,600 yen + tax

Approval number ： 23000BZX00343000

URL ： https://sweet78.co.jp/mevilage/

Characteristics: A line of “beloved natural” lenses that combine neatness with a subtle glow. The soft, skin-like coloring enhances the gentle and elegant charm of an adult woman.

(3)GIRL CRUSH

GIRL CRUSH

Product name: GIRL CRUSH

Release Date ： November 13, 2025 (Thursday)

Color ： Total 9 colors

Lens ： BC 8.6mm, DIA 14mm, GDIA 12.9-13.1mm, water content 38.5%

Period of use: 1 day

Power : 0.00, -0.75 to -5.00 (0.25 steps), -5.50 to -10.00 (0.50 steps)

(Don Quijote: 0.00, -1.00 to -5.00 (0.25 steps), -5.50 to -10.00 (0.50 steps))

Silent Jade only: 0.00, -1.00 to -5.00 (0.25 steps), -5.50, -6.00)

Contents ： 10 pieces per box

Price ： 1,600 yen + tax

Approval number ： 23000BZX00343000

URL ： https://sweet78.co.jp/girlcrush/

Characteristics: Cool and mode color variations designed for everyone who enjoys being themselves. The eyes that convey a flirtatious strength and supple will express a unisex beauty.

About Sweet Co.

Established in Osaka in July 2008, Sweet Co., Ltd. is a manufacturer that plans, develops, and markets original products such as colored contact lenses, cosmetics, and beauty items. Under the brand message “Girls, be ambitious, Girls, be happy,” the company provides comfort, happiness, and beauty to women of all ages who wish to feel like girls. Sweet Co. focuses on creating products that are both trendy and appealing, responding to women’s desire to “be prettier” and “feel more beautiful.”