LAWSON] MACHI cafe+ now offers its first soup menu! Enjoy the flavor of the ingredients in this luxurious soup made with milk!

LAWSON, INC. (Headquarters: Shinagawa-ku, Tokyo) will launch its first soup menu at its 48 MACHI cafe+ stores in the Kanto, Hokkaido, Niigata, and other regions of Japan on November 4, 2025 (Tuesday). The lineup includes three types of soups: "Corn Soup," "Clam Potage," and "Shrimp Bisque" (each priced at 350 yen including tax). The soup features a rich, mild flavor made with milk from Machicafe, and is perfect as a lunch accompaniment or to fill up a small stomach. A warming drink for the chilly season.

MACHI cafe+ website: https://www.lawson.co.jp/lab/tsuushin/art/1467026_4659.html

MACHI cafe+'s first soup menu

MACHI cafe+" is a service that uses the restaurant's kitchen space to serve handmade soups, one cup at a time, upon customer order. For the first time, "soup" is made with 100% raw milk, the same milk used for MACHI Cafe's café lattes and other dishes. Because LAWSON started as a milk shop, we are able to take advantage of our commitment to milk and serve it freshly prepared by hand upon order.

The "Corn Soup" is a classic taste. The sweetness of the corn combined with the richness of the milk gives it a gentle and comforting taste.

The "Clam Potage" is a dish in which you can taste the rich flavor of shellfish.

Shrimp Bisque" is popular at soup specialty stores and has a luxurious taste with the delicious flavor of shrimp blended into the tomato-based soup.

Both soups go perfectly with lunch items such as onigiri (rice balls), sandwiches, and bread! The thick, rich, and satisfyingly drinkable soups are also recommended as a side dish.

Corn Potage

Corn Soup

Price ： 350 yen (tax included)

Release date: November 4, 2025 (Tuesday)

Sales outlets : LAWSON MACHI cafe+ outlets

Product features : The sweetness of corn can be enjoyed.

　　　　　A thick cream-type soup.

Clam Potage

Clam Potage

Price ： 350 yen (tax included)

Release date: November 4, 2025 (Tuesday)

Sales outlets : LAWSON MACHI cafe+ outlets

Product Characteristics：This potage is made with the flavor of shellfish.

　　　　　Mild taste made with 100% raw milk.

Shrimp Bisque

Shrimp Bisque

Price ： 350 yen (tax included)

Release date: November 4, 2025 (Tuesday)

Sales outlets : LAWSON MACHI cafe+ outlets

Product features ：Tomato-based soup with a luxurious shrimp flavor.

　　　　　It is a rich soup with a thick texture that warms the body from the inside out.

Poster to be displayed in the store

The number of MACHI cafe+ stores is increasing one after another!

MACHI cafe+ offers handmade smoothies and special drinks one cup at a time.

The number of stores introducing MACHI cafe+ has been increasing one after another, most recently in Hokkaido. Please look forward to its future expansion.

New stores to be opened in November 2025 and the date of introduction

Store name: Lawson Kushiro Urami

Location: 1-2-12 Urami, Kushiro City, Hokkaido

Date of introduction: Friday, November 7

Store name ： Lawson Obihiro Nishi 21-jo Minami 4-chome store

Location : 4-3-5 Nishi 21-jo Minami, Obihiro City, Hokkaido

Date of launch: Friday, November 7

Appearance

Drink 10 drinks and get one free! Discounted stamp cards are now being distributed at the store!

A stamp card is now being distributed at the store. When you purchase one Machi Cafe Plus drink, you will receive one sticker, and if you collect 10 stickers, you can exchange them for one free Machi Cafe Plus drink.

Please collect the stickers and enjoy your drink at a discount!

This promotion is subject to change or end without notice.

Is "handmade" going against the times? No, it is because of the times we live in! About MACHI Cafe+

From September 2022, LAWSON will launch "MACHI cafe+," a service that uses the store's kitchen space to serve each drink by hand after receiving the customer's order. The "MACHI cafe+" service, in which each cup of food is handmade, was initiated by a store crew member (part-timer) who said, "I would like to have more conversations with my customers. Through this service, we aim to activate communication between crew members and customers, and build a relationship where customers feel "I came to see you" and "I want to buy from you.

In introducing the service, the customer service skills of the crew members working in the stores and the human resource development system are also important criteria. Among "fantasistas" who are certified within the company according to the knowledge and skills of their crew members, we certify particularly outstanding staff as "grand fantasistas(*)". This certification system encourages self-improvement among staff and improves their motivation.

Since many customers visit LAWSON every day, we try to provide fresh discoveries no matter when they visit our stores. We always have a lineup of 6 to 10 types of both regular and seasonal products, including smoothies made with fresh bananas and specialty coffees.

*Lawson established the "Fantasista System" in 2012 to recognize staff with excellent coffee-related knowledge and customer service skills to improve customer service and store operations. Currently, in addition to the MACHI cafe, more than 20,000 crew members have been certified in the four categories of "customer service," "Machikado Kitchen," and "fast food. The top-ranked crew members selected from among the "Fantasista" are the "Grand Fantasistas.

Serving customers with a smile

Drinks at MACHI cafe+ (example)