Yamada's Eel, Unakotsu Ramen, Tsukiji Main Store The first store will open in the Nihonbashi Mitsukoshi flagship store on November 5 (Wed.), 2012!

Yamada Suisan Co. (Head office: Saiki City, Oita Prefecture; President: Shintaro Yamada) will open "Yamada's Eel Iki Unakotsu Ramen Tsukiji" at the "Food Collection" on the B1F of the main building of Mitsukoshi Nihombashi from November 5, 2025 (Wednesday).

The shop will offer a wide range of items, including "Yamada's Eel Iki Unakotsu Ramen (Mitsukoshi limited edition)," which will make its first appearance in a department store, as well as its own brand lunchboxes, vacuum-packed sushi, and bar sushi, all of which are made using eel that has been cured without any chemicals.

Yamada's Eel Unakotsu Ramen will make its first appearance at the Mitsukoshi Nihombashi flagship store.

Outline of the event

Dates: Wednesday, November 5, 2025 - Tuesday, November 11, 2025

Business hours: 10:00 - 19:30 (until 19:00 on the last day)

Location: Nihonbashi Mitsukoshi Main Store, B1F, Food Collection Event Hall

＜Eat-in menu

Yamada's Eel Iki Eel bone ramen 1,800 yen

Yamada's Eel Iki Unako Ramen + Iki Eel Rice (small) set: 3,500 yen

Yamada's Eel Iki: Eel Skewer 600 yen

Yamada's Eel: Liver Skewer ¥500

Otter sparkling wine 1,300 yen

Nishinoseki (Oita) handmade junmai sake 1,000 yen

Heartland small bottle 700 yen

＜Products for sale at the store

Yamada's eel iki bento 4,800 yen

Yamada's eel iki (vacuum): 3,500 yen

Yamada's eel, grilled in white soy sauce (vacuum): 2,200 yen

Yamada's eel (retort) 3,300 yen

Yamada's eel bar sushi 4,000 yen

Price listed in the price list

What is Yamada's Eel Iki Unakotsu Ramen, a Mitsukoshi limited edition?

The popular "Unakotone Ramen" of "Yamada's Eel: Unakotone Ramen Tsukiji Honten" is a department store exclusive version made with the highest quality brand "Yamada's Eel Iki".

The rich broth, carefully drawn from the bones of 20 eels, is intertwined with thin noodles, and the savory kabayaki, seasoned egg, and condiments create a multilayered flavor. This is a special menu item that can only be experienced here, sublimating the traditional Japanese food "eel" into a new type of bowl. This is also a sustainable approach unique to Yamada Suisan, which makes the most of scarce resources with the idea of "not wasting even a single bone.

About Yamada's Eel

Yamada Suisan's premium brand of eels is produced with craftsmanship and thorough quality control, with an emphasis on "quality with love," including drug-free eel cultivation, natural water cultivation, direct grilling over charcoal, and soy sauce sauce prepared in wooden barrels. We deliver the unique taste that can only be brought out by healthy eels raised by "eel masters".

Company Profile

Name: Yamada Suisan Co.

Location: Saiki City, Oita Prefecture

President and Representative Director: Shintaro Yamada

Business Description: Eel cultivation and processing, fresh fish processing, etc.

Official website: https://yamadasuisan.com/

The information in this release is subject to change without notice. Please check the venue and the official website for the latest information.