Shortcut to Becoming a "Surviving Company" in an Era of 60,000 Bankruptcies I want to convey to managers and organizational leaders 10/30 Publication "Business Model 3.0: The Mechanism to Maximize Sales

　(CEO: Ayao Koishi, Headquarters: Shinjuku-ku, Tokyo) published "Business Model 3.0: A Structure to Maximize Sales" (Sakino Publishing) on October 30, 2025.

　This book systematizes the theory and practice of Mr. Shotsubo Ogasawara, President of PerfanPlus, Inc. who has sold more than 1 billion yen worth of businesses in just 3 years after starting his business and has taught "winning structures" to more than 200 business owners. With abundant illustrations, the book explains "reproducible management methods" for shared businesses that can survive in the age of AI and sharing, which can be applied at all stages, including franchise expansion, business sale, M&A, and the non-organic strategies that have been attracting attention in recent years.

Business Model 3.0: A Mechanism for Maximizing Sales

<Social Issues

The number of companies closing or dissolving their businesses has reached approximately 69,000 per year (Teikoku Databank: Survey of "Business Closure and Dissolution" Trends in Japan <2024>). Furthermore, changes in the external environment, such as soaring advertising costs, human resource shortages, and the introduction of AI, have highlighted the limits of management that relies on the old "hard work and perseverance. On the other hand, "co-creation-type business," in which resources are shared and growth is achieved through collaboration, is expanding, and there are an increasing number of examples of small businesses and individual businesses that are achieving results by having a "structure" in place.

<Features of this book

This book explains in an easy-to-understand manner, with many illustrations, how to create a sales mechanism that maximizes sales, taking into account the changes of the times.

The "non-organic strategy" advocated by the author is to achieve both profit and growth while sharing resources with others, and the book includes a number of practical frameworks. This book provides a number of practical frameworks that can be applied in all areas, including franchising, M&A, joint ventures, and marketing, to achieve "structured management" that does not rely on effort and can be replicated by anyone.

<How the book was written

The author has sold more than 1 billion yen worth of business within 3 years of starting his own company, and has assisted more than 200 business owners. In his own experience, he keenly realized that there are barriers that cannot be broken through by "effort" or "perseverance" alone. I decided to write this book in order to convey to as many people as possible that what is needed in this era of rapid change is not "management that works hard on its own," but rather "management that shares a system with others and grows together.

As we move from an era of ownership to an era of sharing, this book is a guide for managers, entrepreneurs, and other organizational leaders to achieve the next stage of growth through "co-creation.

Book Information

Title: "Business Model 3.0: A Mechanism for Maximizing Sales

Author ： Shohei Ogasawara

Price ： 1,980 yen (tax included)

Release Date : October 30, 2025

Publisher : Sakino Shuppan

Publisher : Sanctuary Publishing

Number of pages ： 208 pages

Sales site : https://amzn.asia/d/fG31Fzd

Table of Contents

Chapter 1: Understanding Business Models

Chapter 2: Non-Organic Business Concepts and Examples

Chapter 3: How to identify people and business

Chapter 4: How to negotiate when partnering with others

Chapter 5: Key Points for Business Expansion

Chapter 6: How to Expand a Franchise

Chapter 7: Key Points for Selling a Business

Chapter 8: What is Required of a Business Owner

Author's Introduction

Shohei Ogasawara

President, PerfanPlus Inc.

Entrepreneur, President of LISA&NA, a management community

While a student at Nanzan University, Ogasawara studied abroad at the University of Washington.

After returning to Japan, he launched a business as a distributor of genetic testing kits, increasing the number of staff to 100 in two months and becoming No. 1 in sales. At the same time, he opened a small face salon, and by creating a system to attract customers, he developed it into a popular salon that opened three stores in six months.

Six months later, he started a franchise business with the opening of a franchise store. By building a system that enables franchise owners to steadily increase profits, the number of stores will exceed 100 in three years, in May 2025.

By accurately analyzing trends, he excels at growing a business started from scratch to the point where it can aim to be No. 1 in the industry in a short period of time. His innovative and highly successful business development has attracted much attention, and he has made numerous appearances on TV and other media.