LAWSON] The melt-in-your-mouth sweetness of "Marshmallow Cafe Mocha" and "Marshmallow White Mocha" will soothe you, Marshmallow Cafe Mocha" and "Marshmallow White Mocha They are now available at MACHI cafe+!

Lawson, Inc. will begin selling the autumn/winter limited edition sweet hot drinks "Marshmallow Cafe Mocha" and "Marshmallow White Mocha" (380 yen each including tax) at its 46 MACHI cafe+ stores in the Kanto, Hokkaido, Niigata, and other regions of Japan on October 21, 2025 (Tuesday). The "Cafe Cafe Mocha" and "Marshmallow White Mocha" will be available from October 21, 2025 (Tuesday). The latte is made with chocolate sauce melted into the latte and topped with fluffy, melted marshmallows. This sweet and soothing hot drink is perfect for the chilly season.

MACHI cafe+ website: https://www.lawson.co.jp/lab/tsuushin/art/1467026_4659.html

Marshmallow Cafe Mocha and Marshmallow White Mocha

The popular fall and winter-only "Marshmallow Cafe Mocha" and "Marshmallow White Mocha" drinks, which have many fans eagerly awaiting their release each year, will appear again this year at "MACHI cafe+".

These dessert-like hot drinks feature a café latte with rich chocolate sauce melted into it, topped with small, easy-to-melt marshmallows. The melted marshmallow not only adds a mild sweetness and creamy texture, but also keeps the drink from getting cold. It is the perfect drink for the cold season.

Marshmallow Cafe Mocha

Marshmallow Cafe Mocha

Price ： 380 yen (tax included)

Release date : October 21, 2025 (Tuesday)

Sales outlets : LAWSON MACHI cafe+ outlets

Product features : Cafe latte with dark chocolate sauce melted into it,

　　　　　Topped with marshmallow and chocolate sauce.

　　　　　Recommended for those who like a bitter taste.

Marshmallow White Mocha

Marshmallow White Mocha

Price ： 380 yen (tax included)

Release date: October 21, 2025 (Tuesday)

Sales outlets : LAWSON MACHI cafe+ outlets

Product features : Cafe latte with white chocolate sauce added,

　　　　　Topped with white chocolate sauce, marshmallow and roasted nuts.

　　　　　It is sweeter than the "Marshmallow Cafe Mocha,

　　　　　It is sweeter than the "Marshmallow Cafe Mocha" and has a creamy and gentle taste.

You can choose your favorite cup according to your mood and sweetness preference.

Please enjoy a "relaxing time" with a cup of Marshmallow Mocha to warm your body and soul during the chilly season.

Poster to be displayed in the store

The number of MACHI cafe+ stores is increasing one after another!

MACHI cafe+" offers handmade smoothies and special drinks one cup at a time.

The number of stores introducing MACHI cafe+ has been increasing one after another, most recently in Hokkaido. Please look forward to its future expansion.

New stores to be opened in October 2025 and the date of introduction

Store name: Lawson Fukagawa Memu Store

Location: 76-7, Memu Route 6 Hondori, Fukagawa-cho, Fukagawa-shi, Hokkaido

Date of introduction: Friday, October 3

Store name : Lawson Kamiiso Oppen Store

Location : 5-9-3 Oiwake, Hokuto-shi, Hokkaido

Date of introduction : Wednesday, October 8

Store name : Kushiro Tottori Odori store

Location : 3-20-15 Tottori Odori, Kushiro City, Hokkaido

Date of launch: Friday, October 10

Store name : Lawson Yakumo-cho Uchinoura

Location : 209-7 Uchiura-cho, Yakumo-cho, Futakai-gun, Hokkaido

Date of introduction: Saturday, October 11

Store name : Lawson Ashoro-machi

Location : 1-29-12, Suburban 1-chome, Ashoro-machi, Ashoro-gun, Hokkaido

Date : Friday, October 17

Store name : Lawson Muroran Kaigan-cho

Location : 1-20-35 Kaigan-cho, Muroran-shi, Hokkaido

Date of introduction : Friday, October 17

Store name : Lawson Kitami Sakura-machi 3-chome store

Location : 3-3 Sakura-machi, Kitami-shi, Hokkaido

Date of introduction : Friday, October 24

Store name : Lawson "Tokiwa-machi 3-chome, Kitami

Location : 3-3-14 Tokiwa-machi, Kitami-shi, Hokkaido

Date of launch: Friday, October 24

Store name : Lawson Kushiro Aikoku Higashi store

Location : 2-8-15 Aikoku-higashi, Kushiro city, Hokkaido

Date of launch: Friday, October 24

Appearance

When you drink 10 drinks, you get one free! Discounted stamp cards are now being distributed at the store.

A stamp card is now being distributed at the store. When you purchase one Machi café plus drink, you will receive one sticker, and if you collect 10 stickers, you can exchange them for one free Machi café plus drink. Please collect the stickers and enjoy your drink at a discount!

This promotion is subject to change or end without notice.

Is "handmade" going against the times? No, it is because of the times we live in! About MACHI Cafe+

From September 2022, LAWSON will launch "MACHI cafe+," a service that uses the store's kitchen space to serve each drink by hand after receiving the customer's order. The "MACHI cafe+" service, in which each cup of food is handmade, was initiated by a store crew member (part-timer) who said, "I would like to have more conversations with my customers. Through this service, we aim to activate communication between crew members and customers, and build a relationship where customers feel "I came to see you" and "I want to buy from you.

In introducing the service, the customer service skills of the crew members working in the stores and the human resource development system are also important criteria. Among "fantasistas" who are certified within the company according to the knowledge and skills of their crew members, we certify particularly outstanding staff as "grand fantasistas(*)". This certification system encourages self-improvement among staff and improves their motivation.

Since many customers visit LAWSON every day, we try to provide fresh discoveries no matter when they visit our stores. We always have a lineup of 6 to 10 types of both regular and seasonal products, including smoothies made with fresh bananas and specialty coffees.

*Lawson established the "Fantasista System" in 2012 to recognize staff with excellent coffee-related knowledge and customer service skills to improve customer service and store operations. Currently, in addition to the MACHI cafe, more than 20,000 crew members have been certified in the four categories of "customer service," "Machikado Kitchen," and "fast food. The top-ranked crew members selected from among the "Fantasista" are the "Grand Fantasistas.

Customer Service with a Smile

Drinks at MACHI cafe+ (example)