Kawagoe - A new specialty in Kawagoe Candy Alley! Kawagoe Butter Sandwich" grand opening on October 29!

Nagatoya Corporation (President: Hiroyuki Kato) will hold the grand opening of "Kawagoe Butter Sandwich," a specialty butter sandwich store, on October 29, 2025 (Wednesday) in Kawagoe's historic Kashiya Yokocho.

Founded in 1929, the company has been engaged in the planning and development of souvenir sweets for tourists for nearly 100 years.

Kawagoe Butter Sandwich

A new type of butter sandwich with a "blend of Japanese and Western flavors" to be enjoyed in the small town of Kawagoe

We offer a new type of butter sandwich that blends the Japanese and Western senses by combining rice cake and butter, surrounded by the warm atmosphere of a confectioner's alley that still retains the atmosphere of the Showa period. We hope you will enjoy the great happiness that spreads from this small alley. Our concept is to create sandwiches with a rich history and local delicacies. We have prepared a completely new style of butter sandwich that combines homemade cookies baked quickly, smooth butter cream, and glutinous gyuuhi. The unexpected texture and flavor of this harmony of Japanese and Western flavors is a "triple-taste" that brings happiness with every bite.

Kawagoe Butter Sandwich" is a special delicacy that can only be found at Kawagoe Butter Sandwich.

Kawagoe Butter Sandwich

This luxurious butter sandwich is made with the finest ingredients and homemade, and is truly a way to enjoy butter.

Enjoy to your heart's content the harmony of the moist and smooth melt-in-your-mouth texture, the lingering richness of the butter, and the chewy texture of the gyuhi.

Smooth butter (380 yen including tax)

The mellow richness and smooth melt-in-your-mouth texture are proof of the generous use of domestic butter. The combination of Gyuhi and butter cream beautifully blends Japanese and Western delicacies.

Smooth butter

Kawagoe Imo (400 yen including tax)

Smooth butter cream with a smooth texture is filled with a large amount of sweet potatoes. The cream is kneaded with "Kawagoe-imo" grown in Kawagoe, and the simple and gentle sweetness harmonizes with the richness of butter to create a special taste.

Kawagoe Imo

Koedo Murasaki (400 yen including tax)

A "sweet potato" butter sandwich made with purple sweet potatoes that have been bathed in the sun and mixed with sweet potato nectar. The rich aroma that spreads with each bite adds a luxurious touch to your special moment.

Koedo Murasaki

Matcha black soybean (450 yen including tax)

Based on the mild sweetness and rich flavor of local Kawagoe matcha, blended with Kyoto's Uji matcha. The depth of the sweetness and the unique aroma are layered to create a deeper and more aromatic butter sandwich.

Matcha Black Bean

Rich chocolate (450 yen including tax)

Luxurious Ecuadorian chocolate is kneaded into this butter sandwich, spreading the mellow aroma of cacao. The filling is made with savory almonds and chocolate chips for a deep flavor and pleasant texture.

Rich Chocolat

RICCI Strawberry (450 yen including tax)

Strawberry confit, which has been slow-cooked to preserve its pulpy texture, is placed in the butter cream. The richness of the butter and the sweet and sour flavor of the strawberries combine to fill your mouth with a luxurious taste.

RICCHI STRAWBERRY

Other products

Kawagoe Butter Soft (450 yen including tax)

This soft serve ice cream has a rich, full-bodied flavor, just like butter itself.

From its smooth texture to its surprisingly light aftertaste that melts quickly,

We have pursued a perfect balance of all aspects. We are proud of our specialty store, and we hope you will enjoy this confident product.

Kawagoe Butter Soft

Kawagoe Butter Soft - Imon Blanc - (850 yen including tax)

Richly-scented buttery soft cream is topped with a generous amount of smooth sweet potato paste, creating a gorgeous Mont Blanc.

Kawagoe Butter Soft ~Imo n Blanc~ (850 yen including tax)

Store Outline

Store Name ： Kawagoe Butter Sandwich

Location ： 2-11-4 Motomachi, Kawagoe-shi, Saitama 350-0062

URL ： https://kawagoe-buttersand.com

Business hours ： 10:00-17:00

Access ： 5 minute walk from Ichiban-gai bus stop after getting off at Tobu Kawagoe Station

■Company Profile

Company name: Chotoya Co.

Representative: Hiroyuki Kato, Representative Director

Sales Headquarters ： 12, Takadadera Higashinokawa, Kitanagoya, Aichi, 481-0011, Japan

Establishment : April 25, 1953

Business activities: Planning, production, and sales of confectioneries; processing and sales of food products; management of direct sales stores, etc.

TEL : +81-568-22-8511

FAX: 0568-22-5651