Transform Any Event Space into a “Magazine Cover” Introducing the Innovative “Magazine Photo Frame”

Founded in 1946, Kishi’s Co., Ltd. (Headquarters: Nagoya, Aichi, Japan; President: Noritaka Kishi), a leading trading company specializing in balloons, party goods, and festival toys, will launch a new photo booth item, the “Magazine Photo Frame,” on October 15, 2025 (Wednesday).

This innovative product features an aluminum frame decorated with transparent film and balloon art, allowing users to take photos that look as if they have stepped onto the cover of a real magazine.

Combining stylish balloon decorations with a sleek frame, the Magazine Photo Frame is attracting attention as a next-generation photo booth that can be used in a wide variety of settings—weddings, corporate events, store promotions, birthday parties, and more.

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A New Item That Instantly Transforms Any Space into a Photogenic Scene

The “Magazine Photo Frame” is a brand-new photo booth item that transforms spaces into eye-catching, photo-ready environments in an instant.The frame, made of lightweight aluminum, measures 204 cm tall, 120 cm wide, and 60 cm deep. It features a special transparent film on which custom lettering can be applied, allowing for personalized designs and branding.

When combined with balloon decorations, the frame creates a vibrant and stylish atmosphere—making it easy to set up an irresistible photo spot that guests will naturally be drawn to.With its composition reminiscent of a fashion magazine cover or an advertisement, it’s ideal for events, parties, and store displays where visual impact is key.

Lightweight aluminum frame

■ A “Must-Capture” Experience for the Social Media Era

In recent years, creating experiences that people want to share on social media has become a key focus for events and retail spaces.The Magazine Photo Frame offers a truly photogenic environment that naturally encourages guests to take photos, thanks to its three-dimensional balloon arrangements and customizable design.

Images taken at the booth can also serve as effective PR content for companies and brands.From corporate anniversary celebrations and product launch events to seasonal campaigns in commercial facilities and photo spots featuring popular characters for fan events (“oshi-katsu”), the frame serves as a powerful promotional tool that generates buzz through social platforms.

■ Fully Customizable to Match Any Theme or Brand Image

Both the lettering applied to the transparent film and the balloon colors and decorations can be freely customized to match a brand’s concept or event theme.Professional balloon decorators across Japan will design and create the optimal setup using high-quality branded latex and foil balloons, ensuring that each installation perfectly suits the venue and occasion.

This versatility makes the Magazine Photo Frame ideal for a wide range of applications, including:

・Corporate anniversary and milestone events

・Weddings and photo weddings

・Campaign installations in commercial facilities or showrooms

・School events such as entrance and graduation ceremonies

Even when no one stands inside the frame, it serves as a striking photo backdrop, allowing groups or passersby to take memorable photos in front of it.

■ Born from East Asian Collaboration: A New Balloon Trend for Japan

The “Magazine Photo Frame” was inspired by a strong partnership with balloon professionals in South Korea, where photo frame–style balloon decorations have become a major trend.Drawing on that inspiration, Kishi’s Co., Ltd. restructured and redesigned the concept specifically for the Japanese market, incorporating its own unique specifications and frame construction.

By combining the visually striking aesthetics that thrive on social media with the elegance and celebratory feel unique to balloons, this new item brings a fresh, eye-catching experience to Japan’s event scene.Following its popularity in Korea, it is now expected to become the next big photospot trend in Japan.

■ Creating Photo Spots That Inspire Smiles Wherever People Gather

The Magazine Photo Frame is more than just a decorative element for capturing memories — it serves as a communication tool that brings people together, sparking smiles and a sense of connection among everyone present.

At corporate events, community gatherings, and wedding venues, this frame turns the simple act of taking a photo into a shared, joyful experience — a moment that itself becomes a cherished memory.

Through this product, Kishi’s Co., Ltd. aims to create spaces that naturally inspire laughter, interaction, and lasting impressions wherever people come together.

■ Balloon Decorators Capable of Installing Magazine Photo Frame Setups

Balloon Fairy Meilon

Location : Hokkaido, Japan

Website : https://meilon8.wixsite.com/jbb-meilon

Instagram : https://www.instagram.com/balloon_meilon/

BalloonArt Nod

Location : Fukushima, Japan

Home Page : https://balloonartnod.com

Instagram : https://www.instagram.com/shizuka_n_nod/

S2 Productions Inc.

Location : Tokyo, Japan

Home Page : https://バルーン装飾.com

Balloon Entertainment

Location : Tokyo, Japan

Website : https://www.sepuwan.com

Instagram : https://www.instagram.com/balloonentertainment/

andshop

Location : Kanagawa, Japan

Home Page： https://andshop.fun

Instagram : https://www.instagram.com/andshop_yokosuka/

DICHA BALLOON

Location : Ishikawa, Japan

Home Page： https://dicha-balloon.com

Instagram : https://www.instagram.com/dichaballoon/

Nicofees' Balloon Gifu

Location : Gifu, Japan

Home Page : https://www.nicofee.com/nicofeesballoongifu

Instagram : https://www.instagram.com/nicofeesballoongifu/

Fusen Kobo

Location : Aichi, Japan

Home Page： https://www.fusenk.com

Instagram : https://www.instagram.com/fusenkobo1998/

Smile Factory Co., Ltd

Location : Osaka, Japan

Home Page : https://smile-factory.me

Instagram : https://www.instagram.com/smilefactory_balloon/

Chubby Balloon

Location : Osaka, Japan

Home Page : https://chubbyballoon-gift.com

Instagram : https://www.instagram.com/chubbyballoon_osaka/

Balloon store Vitamin Balloon

Location : Kagoshima, Japan

Home Page： https://www.vitamin-balloon.com

Instagram : https://www.instagram.com/vitaminballoon/

For those looking for balloon decorators or professionals to set up a Magazine Photo Frame, please contact Kishi’s Co., Ltd..We can connect you with hundreds of professional balloon artists across Japan, matched to your specific needs and event requirements.

■ About Kishi’s Co., Ltd.

Founded in 1946, Kishi’s Co., Ltd. is a leading importer and wholesaler of festival toys, latex and foil balloons, party goods, and miscellaneous products.In the balloon sector, the company holds exclusive first-tier distributor agreements for globally renowned brands, including Sempertex, considered the highest-quality latex balloon brand in the world, as well as a wide range of foil balloons from around the globe.

Kishi’s serves professional decorators and performers through B2B wholesale operations, while also actively developing original products that capture current trends. Guided by its corporate philosophy—“Making people happy is our work”—Kishi’s is committed to expanding markets, solving customer challenges, and continuously embracing new innovations.

Company Name: Kishi’s Co., Ltd.

Headquarters: 2-7-17 Nagono, Nishi-ku, Nagoya, Aichi, Japan

President & CEO: Noritaka Kishi

Tel: +81-52-563-4681

Corporate Website: https://www.kishis.co.jp

Wholesale Site: https://www.kishi-gum.jp/e-commkg/cgi-bin/ex_index.cgi

Sempertex Brand Page (Japanese): https://www.kishis.co.jp/sempertex

Official X (Twitter): https://x.com/kishisparty

Official Instagram: https://www.instagram.com/kishis1946