At Atami Bataan, a specialty store of sweet bean paste and butter with a blend of Japanese and Western sweets A harvest festival to enjoy the taste of autumn will be held from October 11 (Sat.) to 13 (Mon.) (national holiday)!

～In addition to the sale of limited-edition candy sets, there will also be a raffle and chestnut zenzai (sweet bean soup with chestnuts), and chestnut zenzai (sweet bean soup with chestnuts)! ~Special events such as raffles and Chestnut Zenzai (sweet bean soup)!

2025.10.10 11:00

株式会社フジノネ

Mataichi An Atami Bataan (located in Atami City, Shizuoka Prefecture), a specialty store of sweet bean paste and butter with a blend of Japanese and Western sweets, will hold the "Atami Bataan Harvest Festival" for three days from October 11, 2025 (Saturday) to October 13, 2025 (Monday, holiday). At the Harvest Festival, limited edition sweets sets featuring autumn flavors such as chestnuts and sweet potatoes will be sold, a raffle will be held for purchases of 1,500 yen or more, and the original "Kuri-zenzai" (sweet bean paste with chestnuts) will be served. Please stop by "Atami Bataian" to feel the rich harvest of autumn.

[Official] https://www.atami-butter-an.com/

[Mail order] https://atami-butter-an.shop-pro.jp/

熱海で秋の味覚を楽しむ「熱海ばたーあんの収穫祭」を開催！

Enjoy the taste of autumn in Atami at "Atami Bataan's Harvest Festival"!

■"Atami Bataan no Harvest Festival" will be held from 10/11 (Sat.) to 10/13 (Mon., holiday)!

Atami Bataa-An", a specialty store specializing in sweet bean paste and butter with a blend of Japanese and Western sweets, was opened in August 2021 in collaboration with "Mataichi An", a long-established Japanese sweets store representing Shizuoka, founded in 1871. The shop's many creative sweets, which combine homemade red bean paste made from Hokkaido Erimo azuki beans and mild butter, which Mataichi An has passed down for over 150 years, have been very well received by customers of all ages, especially the signature product, Atami Bataa Anpan. In particular, the signature product, "Atami Bataa Anpan" has become a very popular item, selling a cumulative total of more than 1.3 million units (as of September 2025).

Atami Bataan will hold the "Atami Bataan Harvest Festival" for three days from October 11 (Sat.) to October 13 (Mon.), 2025, to enjoy the taste of autumn. During the festival, a limited set of sweets that allow you to enjoy the taste of autumn, such as chestnuts and sweet potatoes, will be on sale, and a raffle will be held for purchases of 1,500 yen or more. On October 13 (Mon., holiday), "Atami Bataa Anpan Manju Hanabi-noshi" will be sold to coincide with the Atami Marine Fireworks Festival.

■Details of limited-edition confectionery sets and events to enhance the harvest festival

Selling sweets sets

During the Harvest Festival, limited-edition confectionery sets featuring chestnuts, sweet potatoes, and other autumnal delicacies will be available for purchase.

＜Outline of the products

The set includes: 1 Atami Bataa anpan manju azuki bean paste,

　　　　　　　1 Atami Bataa Anpan Manju Chestnut. 1 Chestnut Kintsuba, 1 Sweet Potato Kintsuba,

　　　　　　　Chestnut Kintsuba (1 piece), Imo Kintsuba (1 piece)

Sales period: October 11 (Sat.) - 13 (Mon.), 2025

Price: 880 yen per piece

Allergy ：Atami batata-an bread bun bun with red beans and chestnuts / Milk ingredients, egg, wheat, soybeans

　　　　　　　Milk, eggs, wheat, soybeans

　　　　　　　Chestnut Kintsuba / Wheat

　　　　　　　Sweet Potato Kintsuba / Wheat

お菓子セット 880円

Sweets set 880 yen

Lottery draws

During the Harvest Festival, customers can participate in a raffle once with a purchase of 1,500 yen or more. If you win, you will receive a set of sweets limited to the Harvest Festival.

Original "Chestnut Zenzai" made with Mataichi An's sweet bean paste will be served.

On Saturday, October 11, 2025, the first day of the Harvest Festival, the first 50 customers who purchase a product at the store will receive "Chestnut Zenzai" made with Mataichian's red bean paste. The zenzai is filled with chopped chestnuts, allowing you to feel the blessings of autumn.

又一庵のあんこ使用のオリジナル「栗ぜんざい」

Original "Chestnut Zenzai" using Mataichi An's red bean paste

Atami Bataan Anpan Manju Hanabi-noshi

The Atami Marine Fireworks Festival will be held on Monday, October 13 (national holiday), the last day of the harvest festival. The "Atami Bataa Anpan Manju 3-pack", a very popular souvenir, will be wrapped in a special "noshi" (a gift wrapped in dried bean paste) for the fireworks display.

<Product Outline> Product name: "Atami Bataa Anpan Manju".

Product name: Atami Bataa Anpan Manju 3-pack

Date of Sale ： October 13, 2025 (Monday, holiday)

Price ： 840 yen per piece

Allergy：Dairy ingredients, eggs, wheat, soybeans

熱海ばたーあんパンまんじゅう3個入り　花火熨斗　840円

Atami Bataa Anpan-manju 3-piece package, Hana-kinohi Noshi 840 yen

*All prices include tax.

■What is Atami's specialty "Atami Bataa Anpan"?

～Anko (red bean paste) is a sweet red bean paste. Melt-in-your-mouth butter~.

Cumulative sales exceed 1.3 million pieces! Sold out every day! Atami Bataa Anpan is a specialty of Atami. The fluffy, yet firm, thin dough is filled with Mataichian's sweet bean paste and rich butter cream with a nostalgic flavor.

＜Outline of the product

Product name: Atami Bataian Anpan

Price: 420 yen per piece

Allergy：Dairy ingredients, eggs, wheat, soybeans

All prices include tax.

What is "Mataichi An's Atami Bataa An"?

～The Mataichi An has been serving a blend of Japanese and Western sweets made with homemade anko (red bean paste) and butter for 150 years.

In the past, Atami was visited by political figures, literary giants, scholars, and other up-and-coming people, who brought new cultures into the city, and Atami has developed by harmonizing Japanese and Western cultures. It is precisely because Atami is such a place that we opened our shop in the Nakamise shopping arcade in front of Atami Station in August 2021, with the hope of developing sweets that evoke the vitality of civilization and civilization.

又一庵謹製熱海ばたーあん　外観