A reversal of the "three major hurdles" in disaster preparedness! Underneath your gaming chair becomes a disaster prevention base! Six "Gaming Disaster Prevention Sets" to go on sale on October 10!
~A new form of disaster prevention that starts with dead space. A "placeable" disaster prevention kit designed with a disaster prevention specialist has finally been born.
株式会社スターリングプロダクト
Sterling Products Inc. (Location: Osaka City, Osaka; CEO: Akito Yoshii), a company that designs, plans, manufactures, and sells disaster prevention goods, will release six new items in its "Gaming Disaster Prevention Set" series, which was born from a reverse idea to utilize dead space at home, from October 10, 2025.
The new series includes "FPS Might Stop Set," a disaster prevention set that takes internet memes seriously, "Disaster Prevention Primer Set," "One Room Set," "Temporary Evacuation Set," "Power Failure Smartphone Countermeasure Set," "Temporary Evacuation Set with Emergency Food," and six other types of sets for different purposes.
Gaming Disaster Prevention Set" introduction page: https://sterlingproduct.co.jp/
Gaming Disaster Prevention Bag
Gaming Disaster Prevention Set 5L "Introduction to Disaster Prevention Set
Development Background: A Reversible Idea to Solve the Hurdle of Preparing for Disaster Preparedness
Many people feel hurdles in preparing a disaster prevention kit because of three issues: lack of storage space, not knowing what they need, and troublesome management of expiration dates.
While conventional disaster preparedness sets consisted of "gathering the necessary items and preparing a bag to hold them," the "Gaming Disaster Preparedness Set" was created based on the reverse concept of "first finding dead space in the house and preparing disaster prevention goods that will fit in that space. The "Gaming Disaster Prevention Set" was created based on the reverse concept of "first finding dead space in the house, and then preparing disaster prevention goods that can fit in the dead space.
Features of the "Gaming Disaster Prevention Set" that solves three problems
Solving the Placement Problem: A New Idea to Utilize Dead Space
The biggest challenge in preparing a disaster prevention kit is the problem of where to store it. Ideally, the ideal location would be in the entryway or living room where it can be easily accessed, but in reality, it gets in the way of the daily routine and before you know it, it is in the back of a storage room. This is not useful in an emergency.
The new "Gaming Disaster Prevention Set" was designed based on the size of previously unused "dead space" such as the legs of gaming chairs and desk chairs, and closet spaces.
The new "Gaming Disaster Prevention Set" was designed based on the size of previously unused "dead spaces" such as gaming chairs, desk chair legs, and closet spaces.
The solution to the "what to buy" problem: Six "purpose-specific" sets supervised by a disaster prevention specialist.
In response to the "I don't know what to prepare," we have carefully selected items that are truly necessary in the event of a disaster in cooperation with disaster prevention experts. In addition, we have prepared six sets optimized for different purposes based on the specific situations that users may face, such as "countermeasures against power outages" and "temporary evacuation. No more confusion about disaster preparedness.
No more "hassle": Easy maintenance in your daily space.
The contents of the bag can be taken in and out while the bag is attached to the chair. The bag is always within easy reach, so you can change the rolling stock and contents at a moment's notice. It is also easy to update your medicine or add newly found emergency supplies.
Easy to replace
Product Lineup (6 types in total)
By narrowing down the purpose of the product, we have realized a compact yet practical set with useful contents.
1. Gaming Disaster Prevention Set 5L "Introduction to Disaster Prevention Set
Actual price: 19,800 yen (tax included)
This set serves as a base for disaster preparedness, assuming that you add your own stored water and emergency food. It includes basic goods such as a water supply bag and an emergency toilet.
Main sales destinations
https://www.amazon.co.jp/dp/B0FP9PM91K
Gaming Disaster Prevention Set 5L "Disaster Prevention Primer Set
Contents of "Disaster Prevention Primer Set
2. Gaming Disaster Prevention Set 5L "Set for One Room
Actual price: 26,400 yen (including tax)
Based on the introductory set, it adds preserved water, emergency food that can be eaten with one hand, a radio light, shampoo that does not require water, and other items. This set is designed for one-room units and apartment complexes with limited storage space.
Main sales destinations
https://www.amazon.co.jp/dp/B0FP9MYVGR
Gaming Disaster Prevention Set 5L "Set for One Room
Contents of the "One-room Set
3. Gaming Disaster Prevention Set 5L "Temporary Evacuation Set
Actual price: 29,700 yen (including tax)
This set is for those who need to evacuate at the same time of a disaster such as tsunami or flooding. It features an air bed useful in evacuation centers and vacuum-packed underwear that can be used immediately after opening.
Main sales destinations
https://www.amazon.co.jp/dp/B0FP9N1W5X
Gaming Disaster Prevention Set 5L "Temporary Evacuation Set
Temporary Evacuation Set" Contents
4. Gaming Disaster Prevention Set 5L "Power Outage Smart Phone Preparedness Set
Actual price: 39,600 yen (including tax)
Specialized in measures to charge smartphones during power outages. The set includes a battery charger, 40 long-stored batteries, and a lantern, etc., for situations where portable power sources cannot be taken out of the house.
[Main sales destinations
https://www.amazon.co.jp/dp/B0FP9NF3HZ
Gaming Disaster Prevention Set 5L "Power Failure Smartphone Countermeasure Set
Power Failure Smartphone Countermeasure Set" Set Contents
5. Gaming Disaster Prevention Set 8L "Temporary Evacuation Set with Emergency Rations
Actual price: 39,600 yen (including tax)
A complete set that upgrades the "Temporary Evacuation Set" to a large 8L bag and adds preserved water and emergency rations.
Main sales destinations
https://www.amazon.co.jp/dp/B0FP9M8CF7
Gaming Disaster Prevention Set 8L "Temporary Evacuation Set with Emergency Food
Temporary Evacuation Set" Contents
6. Gaming Disaster Prevention Set 8L "FPS Might Stop Set
Actual price: 49,500 yen (including tax)
Gaming Disaster Prevention Set] Disaster prevention set that seriously responds to an Internet meme.
I can't stop playing FPS, so I don't need a disaster prevention set.
This "Gaming Disaster Prevention Set" was developed by seriously addressing such a net meme unique to gamers. This seemingly jokey concept actually hides a deep concept based on disaster psychology.
Development concept (1): Bringing gamers' daily life and worldview to disaster prevention
Together with disaster prevention experts, we carefully selected items that allow gamers to feel "business as usual" even in times of disaster. Based on "our own judgment and prejudice," we aimed to create items that gamers would want to have.
<Energy & Nutritional Supplements
Lipovitan Jelly (for long-term storage): Gamers are known for their energy drinks. Lipovitan jelly, the original energy drink, quickly replenishes energy and fluids during emergencies.
Pork Sausage Steak: Modeled after the combat rations of the Japan Ground Self-Defense Force, this product is reminiscent of the world of FPS, and is also very satisfying.
Portable onigiri (alpha rice): Can be eaten with one hand, allowing the user to operate a smartphone with the other hand.
<Securing a lifeline
2-port smartphone charger + 40 dry cell batteries: Ensures power supply for your smartphone even during long-term power outages. You will not miss any daily missions or log-in bonuses (log-bonus). (*Please prepare your own signal)
<Basic Disaster Prevention Goods
In addition, basic disaster prevention goods essential in times of disaster, such as water supply bags and emergency toilets, are also securely stored.
Development concept (2): The real enemy is "normality bias
After reading Concept (1), you may be thinking, "What are you talking about?" You may have felt "What are you talking about? However, this is the real purpose of this product.
When faced with an abnormal situation such as a disaster, people tend to underestimate the situation and think, "This is nothing serious," a psychological phenomenon called "normalcy bias. This can delay the initial response, such as evacuation.
The seemingly joking "I can't stop playing FPS" is, from a different perspective, a manifestation of the normality bias of "wanting to turn away from the abnormal situation of a disaster and continue with the daily routine of playing games.
This disaster prevention set is a product to make gamers aware of their own "normalcy bias" by using a familiar story as a trigger. The "maybe the 'okay' I'm feeling right now is a normalcy bias?" This is the first step toward prompt evacuation action.
Main sales offices
https://www.amazon.co.jp/dp/B0FP9HM2L5
Gaming Disaster Prevention Set 8L "FPS Might Stop Set
Contents of the "FPS Might Be Quit Set
Company Profile
Company name : Sterling Product Co.
Location : 5-9-1 Showa-machi, Abeno-ku, Osaka-shi, Osaka 545-0011
Koushin No. 2 Building 5F B, 5-9-1 Showacho, Abeno-ku, Osaka, Osaka 545-0011, Japan
Representative: Akito Yoshii, President
Business description: Planning, development, and sales of disaster prevention-related products
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- Goods