Tokyu Agency Books The 22 Laws of Marketing" and "The 22 Laws of Branding Long-time sellers, now available in e-book format!

Tokyu Agency Inc. is pleased to announce that the e-book versions of "The 22 Laws of Marketing" and "The 22 Laws of Branding" are now available.

The 22 Laws of Marketing" (released in 1994) and "22 Laws of Branding" (released in 1999) have been well-received since their release, and in response to numerous requests, we are now distributing the e-book versions of these two books.

The 22 Laws of Marketing" is a timeless classic in strategy formation that explains 22 universal laws based on real-life examples in an easy-to-understand manner. The 22 Laws of Branding" is a book that succinctly and sharply verbalizes "brand building" as an extension of marketing. Both books have been long sellers and have been supported by everyone involved in marketing regardless of age.

Outline of the book

The 22 Laws of Marketing

Title: "The 22 Laws of Marketing

Author ：Al Reiss/Jack Trout

Translation ：Kimio Arai

Style ：Reflow format

Number of pages : 231

Distribution Date : October 7, 2011 (Tuesday)

Price: 1,540 yen (1,400 yen + tax)

Sales: Amazon Kindle, Rakuten Kobo, Apple Books, etc.

The 22 Laws of Branding

Title: "The 22 Laws of Branding

Author ：Al Reiss / Laura Reiss

Translation ：Hidetaka Katahira

Format ：Reflow format

Number of pages : 270

Distribution Date : October 7, 2011 (Tuesday)

Price ： 1,870 yen (1,700 yen + tax)

Sales: Amazon Kindle, Rakuten Kobo, Apple Books, etc.