You can pick up extremely rare products! Amber Sugar Specialty Store "Magical Amber Sugar Sogo Chiba "Sweets Expo" will open for a limited time from October 7! Sogo Chiba Store "Sweets Expo" from October 7!

Magic Amber Sugar (Head office: Matsudo City, Chiba Prefecture; Representative: Aya Nihei) will open an amber sugar specialty store "Magical Amber Sugar" from October 7 (Tuesday) to October 14 (Tuesday), 2025, for a limited time at the Sogo Chiba Store's 6th floor event space "Sweets Expo" event.

Magical amber sugar in a blue jewelry can

The limited-time store will offer a wide variety of rare products and gift items that are not usually available, and will be ready for customers to pick up until the last day of the event.

We have also prepared a limited time only black tea (Earl Grey) flavor and a rare amber sugar made with a special liquor. The popular canned gifts from last year will also be available at the store.

We recommend these as a gift for yourself, a small present, or a gift for a loved one.

What is amber sugar?

Amber Sugar is also called "edible jewelry" because of its beautiful mineral-like appearance.

Despite its hard appearance, many people are surprised by its new texture: "crispy on the outside and soft inside".

The cake is turned over and the humidity is adjusted to promote crystallization for about a week to achieve the right texture.

It is a confectionery full of magic that will brighten both your table and your heart.

It is hand-torn one by one.

◆Features of magic amber sugar

One of the best features of our store is that we do not use knives or molds except for some products, and mold each one by hand.

This is our commitment to create a beautiful appearance similar to that of gemstones and minerals and a good, crisp texture by randomizing the cross section of the product.

In addition, all coloring is done with food-derived natural dyes, and regular menu items are free of synthetic colors and flavors.

We use the simplest ingredients possible to create sweets that can be eaten every day with a sense of security.

◆A very rare store that is hard to get to

The actual store in Matsudo City, Chiba Prefecture is open only on Wednesdays and Saturdays during the daytime, and customers have commented that it is a very rare store that is far from the station and hard to get to. However, it is difficult for a small store to change its business hours and sales location....

We also sell our products by mail order, but it takes about 20 days to ship them because they are made to order.

We have been wondering if we could deliver to many people the sparkling amber sugar that makes them fall under the spell of happiness just by looking at it.

This time, we will participate in a special event at Sogo Chiba store, which is open every day, where you can actually hold many of our products in your hands.

We have prepared a lot of products so that we will not run out of stock.

We are looking forward to seeing you at the event.

Product lineup

Jewelry cans: blue and white

The popular Bijoux tin package, which sold out immediately, is studded with jewels.

The contents are 90g plain flavor.

Magic Amber Sugar Jewel Bouquet Tin

Jewel bouquet cans

By popular demand, an assortment of individually wrapped gifts to enjoy a variety of flavors.

A combination of the top two most popular flavors, plain and orange peel, and three limited-time-only flavors

Magical Amber Sugar Petit Garden Tin

Petit Garden Tins

By popular demand, an assortment of individually wrapped gifts that can be shared.

The top two most popular flavors, plain and orange peel, are included in this tin, making it perfect for both trial use and as a gift.

Limited Time Offer Flavor: Black Tea (Earl Grey)

Earl Grey Flavor Amber Sugar, one of our most popular limited time offerings.

The gorgeous aroma of this flavor makes it a highly recommended item.

Plain

The most popular item that looks like it is filled with various shades of gems.

It is also perfect as a casual gift.

Mint

A refreshing taste with a slight mint aroma.

The mint green hue gives a refreshing feeling, and is recommended for mint lovers.

Coffee

Amber sugar that can always be tasted like crispy coffee jelly.

We have many repeat customers who say, "The coffee flavor is so delicious, I'm hooked! We have many repeat customers who say, "I'm hooked on the coffee flavor!

Orange peel

Rich amber sugar with plenty of domestically produced pesticide-free orange peel

The refreshing citrus flavor makes this product especially popular among women.

Rum (using Western liquor)

A flavor like rum raisin, popular among adult women in the alcohol series

It goes well with sweets, so it is perfect for tea time.

Whiskey (made with Western-style alcohol)

Popular among alcohol lovers and men

This product has many fixed fans for its slightly aromatic whiskey flavor

The boss of our store, introduced in many TV programs and magazines.

No. 1 in the Amaretto (using Western-style alcohol) liquor series

A liqueur flavor made from apricot seeds.

Flavor like apricot bean curd

Magical Amber Sugar: Limited Time Store Opening Overview

Location: Sogo Chiba, 6th floor = Event hall "Sweets Expo

Opening date: October 7 (Tuesday) - October 14 (Tuesday), 2025

Business hours: 10:00 - 20:00 (closing at 17:00 on October 14 only)

Magical Amber Sugar Profile

Magical Amber Sugar" started as a mail-order business specializing in amber sugar.

It has gained popularity for its mineral-like appearance, new texture upon eating, and moderate sweetness, and currently there is a waiting list of more than one month for mail order.

In May 2021, we opened a store in Matsudo City, Chiba Prefecture.

Many customers visit the store from outside the city, and the store is constantly sold out at events.

＜Magical Amber Sugar Store

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