K.Otsuki Pearl Opens Directly Managed Shop at Odakyu Department Store Shinjuku Store Directly-managed store to open at Odakyu Department Store Shinjuku on October 8

K.Otsuki Pearl Co. (Head Office: Chuo-ku, Kobe; President: Kyoichi Otsuki) is pleased to announce the grand opening of a permanent, directly managed store for its e-commerce-based brand, Moon Label, on the first floor of the Odakyu Department Store Shinjuku, on Wednesday, October 8, 2025.

Under the concept “Pearl Jewelry, Bringing Color to Your Everyday Life,” Moon Label invites customers to discover the charm and elegance of pearls that brighten both daily outfits and formal occasions. The brand offers a curated selection of originally designed pearl jewelry and necklaces—perfect for fashion-conscious adults who enjoy expressing themselves through stylish, yet sophisticated accessories.

At the new Shinjuku location, approximately 300 unique items will be available, including newly designed pieces, timeless pearl necklaces for everyday to formal use, matching two-piece sets of necklaces with earrings or pierced earrings, as well as rare, small-production baby pearls.

Customers will have the opportunity to experience the products in person—appreciating their texture, craftsmanship, and dimensional beauty. By contacting the store in advance, customers may also request to view specific items not currently in stock. In addition, Moon Label offers after-sales services, including repairs of previously purchased items. Custom services such as matching earrings or pierced earrings to existing necklaces—or recreating lost single earrings—are also available.

We look forward to welcoming you to our new Shinjuku store, where timeless beauty meets everyday elegance.

URL of the store's information page

URL: https://www.moonlabel.jp/shop-info/

Outline of the store

Location: Odakyu Department Store Shinjuku, 1st floor, accessories and miscellaneous goods section

Access : Shinjuku Station West Exit (JR Line/Odakyu Department Store)

　　　　　 (JR Line / Odakyu Line / Keio Line / Tokyo Metro Marunouchi Line / Toei Shinjuku Line / Toei Oita Line)

　　　　　 Toei Shinjuku Line, Toei Oedo Line, Seibu Shinjuku Line)

Location: 1-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-8001

Business hours: AM 10:00 - PM 8:30 / [Sundays and holidays] AM 10:00 - PM 8:00

Odakyu Department Store Shinjuku URL: https://www.odakyu-dept.co.jp/shinjuku/index.html

Moon Label image

Pearl Necklace image

Outline of Moon Label

URL: https://www.moonlabel.jp/

Moon Label is Japan's largest pearl jewelry e-commerce site, offering 300 types of design jewelry, 900 types of pearl necklaces, and more than 18,000 types of pearl jewelry. Currently, there is no other online store that offers such a wide variety of pearl products. (* According to our own research)

Moon Label proposes pearl jewelry that is easy to use in everyday life under the concept of "Pearl jewelry to add color to your daily life from tomorrow.

Directly managed store: Sogo Yokohama Store (B1F accessories section)

Euphoria Collection

Classy Collection

Colorful Ring Collection

About K.Otsuki Pearl Co.

K.Otsuki Pearl is a leading manufacturer of pearl necklaces, with a 30% share of the Akoya pearl market in 2025 (based on the combined sales of the National Federation of Pearl Cultivation and Fishing Cooperative Associations, the Ehime Prefecture Federation of Fishing Cooperative Associations, and others). Since 1975, Otsuki Pearl has maintained the number one position in the industry in terms of pearl exports (according to statistics from the Japan Pearl Exporters Association).

Company profile of K.Otsuki Pearl Co.

Company name: K.Otsuki Pearl Co.

Establishment: April 1930

Established: June 1952

Capital ： 100 million yen

Representative: Kyoichi Otsuki, President and Representative Director

Number of employees: 247

Sales ： 20.994 billion yen (as of November 2024)

Business : Processing, sales, and export of pearls and sales of gems and jewelry

Office & Headquarters: 6-4-1 Minatojima-nakamachi, Chuo-ku, Kobe 650-0046, Japan

　　　　　　　　　 TEL 078-303-2111 (switchboard)

Tokyo Branch: 7F Ginza Sachi Building, 5-9-1 Ginza, Chuo-ku, Tokyo 104-0061, Japan

　　　　　　　　　 tel: 03-3571-0761 (switchboard)

URL : https://www.otsuki-pearl.co.jp/en/