Focusing on the 6 trillion yen market] Yasuragi-no-Sato, a fasting retreat facility, Yasuragi-no-Sato", a Fasting Retreat Facility, and "Stay-and-Stay Recovery" through Information on "true recovery" through "stay-and-go recovery" is available to the public.

According to the "National Health and Nutrition Survey (2023)" by the Ministry of Health, Labor and Welfare, about 80% of Japanese people suffer from chronic fatigue.

The "recovery market" for physical and mental recovery is growing rapidly, from approximately 3.9 trillion yen in 2019 to 6 trillion yen in 2024, and is expected to exceed 14 trillion yen by 2030.

(*1) Until now, the market has been driven by the consumption of "goods" such as recovery wear and bedding.

In recent years, however, there has been a rapid increase in the need for "hands-on" experiences that approach the root causes of fatigue and stress.

Yasuragi-no-Sato (Representative: Tsuyoshi Osawa), a fasting retreat facility in Izu Kogen, Shizuoka, which has been used by a total of more than 100,000 people, has responded to this trend by proposing a new concept of "stay-based recovery" to help people recover from deep fatigue in mind and body.

The "What is True Recovery (Fatigue Recovery and Stay-and-Stay Retreats)" is now available on the official website.

This release introduces the reality of the "deep-seated fatigue" of modern people and the potential of stay-and-recuperate as a solution to this problem.

What is true recovery (fatigue recovery and stay-and-stay retreats): https://y-sato.com/diary/41496.html

Terrace of Yasuragi no Sato, Honkan

1. the rapidly growing recovery market - the limits of "goods consumption

The recovery market in Japan is growing at an annual rate of more than 10% and is expected to reach 14.1 trillion yen by 2030 (*1).

(*1) The main source of consumption is "goods consumption," such as recovery wear, bedding, and food (about 2.5 trillion yen).

On the other hand, the issue of "deep-seated fatigue," such as "I can't get rid of fatigue even after resting" and "I can't sleep because my mind keeps working," has come to light. 2.

2. the true nature of "deep-seated fatigue" - three layers of "body, internal organs, and head

Yasuragi no Sato categorizes the fatigue of modern people into the three categories of "body, internal organs, and head.

Chronic fatigue is caused by the interaction of these three factors.

Body fatigue: Muscle and autonomic nervous system disorders, lack of sleep, and irregular lifestyles.

Internal organ fatigue: cold food and drink, overeating, and irregular eating habits that prevent the digestive organs from resting.

Brain fatigue: information overload, smartphone and SNS fatigue, brain fatigue due to multitasking

Solution: A new approach to recovery called "Stay-and-Recover

Yasuragi no Sato's "Stay-and-recover" program, which has been systematized based on 30 years of practice, is a program to fundamentally recover the body and mind in an extraordinary environment.

Environment

Surrounded by the nature of Izu Kogen, the five senses are liberated. Away from the information overload of the city, you can reset your brain fatigue.

Program

The program combines fasting, nutrition, hot springs, bedrock baths, yoga, mindfulness meditation, and breathing exercises to simultaneously regulate the autonomic nervous system, internal organs, and the brain.

Expertise

More than 100,000 people have used our services. Safe program design with professional staff including a fasting meister, acupuncture and moxibustion therapist, and Pilates instructor.

Track record: 100,000+ users / 92% user satisfaction / 68% repeat rate (own research in 2024)*2

4. future development and information for the media

Yasuragi-no-Sato plans to conduct the "Recovery Journey to Restore Mind and Body" campaign from October 26 (Sun.) to December 27 (Sat.).

For media interested in this theme, we can flexibly accommodate interviews, interviews, and experience stays.

Reference materials

*1: From "Recovery Market Size 2024" by the Japan Recovery Association.

*2: From an in-house survey conducted from January to September 2024.

Yasuragi-no-Sato, smoothies during fasting (internal organ recovery)

Yasuragi-no-Sato, bedrock bath (recovery of body)

Yasuragi-no-Sato, appearance of the main building

Outline of contents

Release Date : September 29, 2025

Release location： Blog in Yasuragi no Sato official website

　　　　　 What is true recovery(Recovery from fatigue/stay-at-home retreat)

Publication URL ： https://y-sato.com/diary/41553.html

About Yasuragi-no-Sato

Yasuragi-no-Sato offers a comprehensive program of physical and mental conditioning centered on fasting, combined with hot springs, bedrock baths, massage, yoga, meditation, nature walks, and more.

In recent years, it has evolved from a "fasting facility" to a "wellness retreat" and is attracting attention as an "extraordinary stay space" where busy modern people can recover their minds and bodies.

Company Profile

Company name: Yasuragi-no-Sato Ltd.

Location: 1741-49, Yahatano, Ito-shi, Shizuoka, 413-0232, Japan

Representative: Tsuyoshi Osawa, President

Establishment ： December 10, 2003

Capital: 3 million yen

Business activities: Ryokan business, massage, acupuncture, moxibustion, aromatherapy

URL ： https://y-sato.com/

For inquiries regarding this matter, please contact

Yasuragi no Sato General reception

TEL: 0557-55-2668

Inquiry form: https://y-sato.com/general_faq-2.html#faq-form