The definitive guide to recruiting students for private kindergartens! Seven Golden Strategies for Kindergarten Recruitment" is now available on Amazon Kindle!
The Bible of Private Preschool Management to Survive in an Era of Super-shortage by Reiwa ～A must-read now is the time of application season～, Now is the time to read it!
株式会社安堂プランニング
Ando Planning Co. (Head office: Ashikaga-shi, Tochigi-ken, Japan; Representative Director: Tatsuya Ando) has released a new book for kindergarten managers, "7 Golden Strategies for Recruiting Preschoolers: A Management Manual for Private Preschools to Survive in the Era of Super Shrinking Birthrates in 2025," on Amazon Kindle.
This book is a compilation of "Secrets of Successful Kindergarten Recruitment" systematized by Tatsuya Ando, a kindergarten management consultant who has guided private kindergartens and children's schools nationwide, based on his practice and achievements.
Especially this fall, when the application season is approaching, is the perfect time to review the results of kindergarten recruitment and consider improvements for the next school year. This book will be a guidebook for such preschool directors to take the first step toward becoming "a preschool of choice.
URL for details: https://x.gd/JtNsR
Book Cover
Historical Background and Necessity of the Book
Today, many private kindergartens are facing serious difficulties in recruiting students. The traditional methods of recruitment are no longer viable due to the accelerating decline in birthrates, intensifying competition with certified kindergartens and nursery schools, and changing values among parents.
We are faced with such serious concerns as, "The same old recruiting methods are not working," "We are not getting as many applications as we would like," and "How can we become the preschool of choice?" --This book systematically provides practical solutions for preschool directors who are facing such serious problems.
■About the Author
The author, Tatsuya Ando, has been in business for 30 years as a management consultant specializing in private kindergartens and certified kindergartens, and has supported many private kindergartens throughout Japan. His unique combination of psychological approaches and practical advertising strategies has created numerous successful cases. He has published many books, including "49 Tips to Attract Kindergartners," and presides over "Kindergarten☆Genki Juku," where private kindergarten managers gather from all over Japan to learn from him.
Author: Tatsuya Ando
Features of this book and 7 golden strategies
The essence of kindergarten recruitment is not simply "filling capacity," but rather meeting families who share the philosophy of the kindergarten and nurturing the children's future together.
Golden Strategy 1: Recruitment of preschool children is not a "sales pitch. Be a "golden bridge to connect with families who share our vision.
Golden Strategy 2: Don't create a brand for your preschool. Develop it through interaction with parents.
Golden Strategy 3: Create a golden flow of contacts with parents and children of preschoolers by holding events that lead them to enroll their children in preschool.
Golden Strategy 4: Public relations is the golden means to "create empathy and an environment of choice.
Golden Strategy 5: Information sessions are not a "place to explain. The golden strategy is to create an environment that creates empathy and is chosen by the parents.
Golden Strategy 6: Parents are the "strongest allies" in recruiting children. Create a golden support group of parents who love the preschool.
Golden Strategy 7: The "Golden Cycle" should be followed for kindergarten recruitment. Golden Strategy 7: Conquer the high road of "plan, practice, and keep improving.
Target Audience and Application Methods
This book is mainly intended for the following people
Managers and directors of private kindergartens and certified kindergartens
Managers of private kindergartens and certified kindergartens
Persons in charge of public relations and recruiting activities
Those who are planning to open a preschool in the future.
The book is designed to be applied immediately after reading it, with specific practical points organized at the end of each chapter.
How to purchase / Price
Amazon Kindle Edition
Price: 990 yen (tax included)
Sales start: August 26, 2025
How to purchase: Search for "7 Golden Strategies to Recruit Preschoolers" in the Amazon Kindle Store.
Free management consultation
If you have read this book and would like to consult with us about more specific measures for recruiting kindergartners, you can apply for a free consultation at "Kindergarten Management Consultation.com".
URL: kindergarten-management-consultation.com ( https://x.gd/o86h9 )
Consultation: Strategies for recruiting kindergartners, management improvement, staff training, etc.
Training by Tatsuya Ando
Author's Profile
Tatsuya Ando
President of Ando Planning Co., Ltd. and leader of Kindergarten☆Genki Juku. He provides management guidance and staff training specializing in private kindergartens and certified kindergartens. He is an expert in guiding preschools to solve their management issues through psychological approaches and practical advertising strategies.
Since its establishment in 1995, he has supported preschools nationwide with consulting services specializing in kindergarten recruitment and human resource development. He has provided management guidance to a total of more than 1,000 preschools. Author of "49 Tips to Attract Preschoolers" and many other books.
Services Provided
Training for teachers and childcare workers to improve work efficiency by utilizing AI (subsidized by the Ministry of Education, Culture, Sports, Science and Technology)
Kindergarten Energetic School (on-site seminars)
Kindergarten recruitment salon (Online)
Management consultation and training support
Significance of Publication
Ando describes the book as follows: "Kindergarten recruitment is not just a simple matter of getting children to come to kindergartens.
The purpose of this book is to help people understand the philosophy of our kindergartens and to help them meet other families who share that philosophy. It is an activity to meet families who share the philosophy of our preschools and nurture the children's future together. We hope that the preschools that pick up this book will be loved by parents as 'preschools of choice' and become places where children can grow up in peace."
Company Profile
Company name: Ando Planning Co.
Location: 99-2, Onumada-cho, Ashikaga-shi, Tochigi 326-0011
Representative: Tatsuya Ando, President
Establishment ： May 8, 1995
Business description: Management guidance specializing in kindergartens / advertising and public relations support
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