Disposable Face Towel with "Silky Touch The new "ufutto Sueya Towel CICA" will go on sale on October 1, 2025!

Cotton Labs, Inc. (Head office: Toshima-ku, Tokyo; President: Toru Fujimoto), a company that brings small comforts into people's lives based on the theme "What More Cotton Can Do," will release a new disposable face towel "ufutto Swayota Towel CICA" from its ufutto brand. (Toru Fujimoto) will release a new type of disposable face towel, "ufutto SOUYOTOWARU CICA" from the "ufutto" brand on October 1, 2025 (Wednesday).

Swayota Towel CICA(1)

Background of Product Development

In recent years, as interest in beauty has grown, many people have expressed a desire to reduce bacteria and friction on the skin from towels used for wiping the face.

Our "Swayo Towel" series has been well received as a 3-way disposable towel that can be used not only for wiping the face, but also for skin care and cleaning around water.

On the other hand, we have received feedback from customers requesting improvements, such as "the sheets are hard" and "water absorbency is low.

We have therefore developed a new product with a softening process to reflect customer feedback and to further pursue gentleness to the skin.

Features of the new product

Usage scenario of Swayota Towel CICA

Suufutto Suuyo Towel CICA is a disposable face towel that locks in moisture based on the concept of "silky smooth touch.

No.1 smoothness in the Swayota Towel series

CICA (Camellia sinensis extract) and hyaluronic acid are blended into the sheet, and the fibers are coated with moisturizing ingredients to achieve softness and smoothness.

It reduces friction on the skin and gently soothes delicate skin. 2.

2. 1.8 times thicker than existing products and highly absorbent

The sheet is 1.8 times thicker than the existing "Swaya Towel Fluffy".

One sheet has enough water-absorbing power to wipe the entire face. 3.

Hygienic disposable type

Since a new sheet is used for each use, there is no need to worry about bacteria breeding on the towel.

It is a clean and convenient item that can be used not only for wiping the face after washing, but also for skin care and cleaning after use.

4. simple and luxurious design

The translucent side-mounted surface, which allows the contents to be seen, is designed for use at home and blends in easily with washstands and other locations.

Product Overview

The "SOUTH Towel CICA" is a plain sheet type towel designed for ease of use, offering a new habit to make daily skincare more comfortable.

Souyotowel CICA(2)

Product name: ufutto Swayota Towel CICA

Suggested retail price (including tax): Open price (reference retail price: 498 yen including tax)

Material ：100% rayon (plant-derived fiber)

Content ：50 sheets

Sheet size ：Approx. 200 x 200mm

Features ：Silky texture, thick sheet, highly absorbent

Place of Origin ：Made in Taiwan

Sold at: Pharmacies and drugstores nationwide

　　　　　　　　　　Cotton Labo official online store

　　　　　　　　　　→ https://store.cotton-labo.co.jp/

About Cotton labo Online Store

Cotton labo Online Store (https://store.cotton-labo.co.jp /) is the official online store of Cotton Labo Inc.

You can place orders 24 hours a day, 7 days a week and find detailed information about our products.

The Cotton labo Online Store is the official online store of Cotton Labo, Inc.

Cotton labo Online Store offers a special membership program and a mail magazine.

Cotton labo Online Store offers various benefits such as point reductions and limited sales when you register as a member.

In addition, if you subscribe to our mail magazine, we will periodically provide you with special deals and subscriber-only coupons.

We hope you will take this opportunity to become a member and subscribe to our e-mail magazine.

For consumer inquiries, please contact

Business contact: Cotton Labo Inc.

TEL : 0893-25-5141

Location: 1349 Tokumori, Ozu City, Ehime 795-8508

Hours: 9:00-12:00 / 13:00-17:00 (except Saturdays, Sundays, and holidays)