WACHA to exhibit at JAPAN TEA EXPO 2025

Japanese tea brand WACHA (Location: Shibuya-ku, Tokyo / Representative Director: Hanayo Kato) will exhibit at JAPAN TEA EXPO 2025 to be held at Tokyo Metropolitan Industrial Trade Center Taito Kan on October 11 (Sat.) and 12 (Sun.), 2025.

Expo in Asakusa

Name : JAPAN TEA EXPO 2025

Dates : October 11, 2025 (Saturday) Part 1: 13:00-16:00 / Part 2: 17:00-20:00

　　　　　　　 October 12, 2025 (Sun) Part 1: 10:00-13:00 / Part 2: 14:00-17:00

　　　　　　　 (There will be a one-hour break between each part)

Venue: Tokyo Metropolitan Industrial Trade Center Taito Building 7F

　　　　　　 　(2-6-5 Hanakawado, Taito-ku, Tokyo 111-0033)

WACHA booth: H3

Official Event Website: https://japanteaexpo.jp/

Online ticket purchase: https://jte2025oct.peatix.com/

What is JAPAN TEA EXPO?

JAPAN TEA EXPO is one of the largest tea events in East Japan, where tea tradition and innovation come together.

For two special days, visitors can experience the Japanese tea culture that connects us to the next generation and the diverse tea cultures of the world.

Theme:

Taste the world's tea culture, and the story that spreads in every cup.

Single origin teas and blended teas with spices and herbs from all over the world will be served.

A variety of tea experiences through tastings, workshops, and seminars.

Tea sweets, tea utensils, and lifestyle sundries will also be available.

The theme of the event is "Tea more freely, more freely, more freely, more broadly, more deeply. Tea is more free, rough, broad, and deep. The concept is to introduce the next generation of tea culture from the Asakusa area.

Stone-Milled Matcha

WACHA's Exhibit

WACHA will be tasting and selling its popular "3-Color Matcha Series" and other matcha products at the Expo.

In addition, the new "coming soon" products will be shown in advance only at the venue. Visitors from Japan and abroad will be able to directly experience the "new matcha experience" that combines tradition and modernity.

3-Color Matcha Set

Matcha Drink

The venue is within walking distance from Sensoji Temple. This is a rare opportunity to experience the forefront of Japanese tea culture while sightseeing.

About the brand

WACHA Corporation

WACHA is a wellness brand that reinterprets the Japanese tea ceremony culture in the modern age and proposes a "matcha experience to tone the mind and body.

WACHA delivers "new tea time" to people in Japan and abroad to accompany them in their busy daily lives.

Company Profile

Company name: WACHA Corporation

Location: Shibuya-ku, Tokyo

Business Description: Development and sales of matcha products that fuse tea culture and wellness

Online store ： https://wachaworld.base.shop/

Brand website ： https://www.wacha-world.com/

Instagram ： https://www.instagram.com/wacha_world/

WACHA Logo

English Version (English follows)

WACHA to Exhibit at "Japanese tea festival Tokyo" JAPAN TEA EXPO 2025

From Asakusa, Tokyo to the World: Matcha that Unites Tradition and Innovation

WACHA Inc. (Headquarters: Shibuya, Tokyo / CEO: Hanayo Kato) will participate in JAPAN TEA EXPO 2025, taking place on October 11 (Sat) and 12 (Sun), 2025, at the Tokyo Metropolitan Industrial Trade Center. Name : JAPAN TEA EXPO 2025 (Headquarters: Shibuya, Tokyo / CEO: Hanayo Kato) will participate in JAPAN TEA EXPO 2025, taking place on October 11 (Sat) and 12 (Sun), 2025, in Asakusa.

Name : JAPAN TEA EXPO 2025

Dates : October 11 (Sat) / October 12 (Sun), 2025

Event Schedule : October 11 (Sat) Part 1: 13:00-16:00 / Part 2: 17:00-20:00

　　　　　　　　　 October 12 (Sun) Part 1: 10:00-13:00 / Part 2: 14:00-17:00

　　　　　　　　　 (1-hour break between sessions)

Venue : Tokyo Metropolitan Industrial Trade Center Taito-kan (Tokyo Trade Center in Asakusa), 7F

　　　　　　　　　 (2-6-5 Hanakawado, Taito-ku, Tokyo 111-0033)

WACHA Booth : H3

Official Event Website: https://japanteaexpo.jp/

Online Ticket Purchase: https://jte2025oct.peatix.com/

What is JAPAN TEA EXPO?

JAPAN TEA EXPO is one of the largest tea events in eastern Japan, where tradition meets innovation.

For two special days, visitors can experience both Japanese tea culture passed down through generations and diverse global tea cultures.

Theme: Taste the world's tea cultures

Taste the world's tea cultures, one story in every cup

Discover single-origin teas from around the world, spice and herb blends, and cutting-edge tea creations

Enjoy tea through tastings, workshops, and seminars

Explore tea-related sweets, teaware, and lifestyle goods

With its concept of "Enjoying tea more freely, casually, widely, and deeply," JAPAN TEA EXPO delivers a vibrant With its concept of "Enjoying tea more freely, casually, widely, and deeply," JAPAN TEA EXPO delivers a vibrant international tea experience from the heart of Asakusa, Tokyo.

WACHA's Booth Experience

At WACHA's booth, visitors can sample and purchase our signature "Three-Color Matcha Series" as well as other matcha-based creations.

For the first time, we will also unveil a new upcoming product exclusively at the event. This is your chance to experience a modern wellness approach to matcha that bridges tradition and innovation.

The venue is just a short walk from Senso-ji Temple, one of Tokyo's most iconic landmarks. Combine sightseeing with a unique opportunity to explore the forefront of Japanese tea culture.

The venue is located just a short walk from Senso-ji Temple, one of Tokyo's most iconic landmarks.

The venue is located just a short walk from Senso-ji Temple in Asakusa, one of Tokyo's most famous sightseeing spots. Whether you are a matcha lover or a traveler exploring Asakusa, this event offers a rare chance to enjoy Japanese tea culture in a vibrant and international setting.

About the Brand

WACHA Inc.

WACHA is a wellness brand that reinterprets the Japanese tea ceremony for the modern age, offering a matcha experience that nurtures both mind and body.

We provide a "new way to enjoy tea time" that fits seamlessly into busy daily life and share it with people in Japan and around the world. We provide a "new way to enjoy tea time" that fits seamlessly into busy daily life and share it with people in Japan and around the world.

Company Profile

Company Name: WACHA Inc.

Location : Shibuya, Tokyo, Japan

Business : Development and sales of matcha products that combine Japanese tea culture with wellness

Online Shop : https://wachaworld.base.shop/

Official Website: https://www.wachaworld.com/

Instagram : https://www.instagram.com/wacha_world/